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By Kamaljit Singh · July 30, 2025 · Curated by George's Blog
PPC agencies don't do creative. Creative agencies don't do PPC.
That's why 2026 will kill traditional PPC agencies.
Here's what's replacing them:
Conversion agencies.
The math is simple:
→ PPC agencies focus 25% of their time on your creatives
→ Creative agencies focus 0% on your traffic strategy
→ You're stuck managing two vendors who blame each other
We've been testing this model for 8 months.
Results so far:
Our clients see 47% higher ROAS when we manage both creative and PPC.
Why?
Because the person optimizing your ad spend understands exactly what creative performs.
The person designing your images knows which audiences convert.
No more finger pointing between agencies.
No more "your creative sucks" vs "your targeting is wrong" fights.
Just results.
Traditional agencies won't adapt fast enough.
They're too invested in their old models.
Smart sellers are already moving to conversion-focused partners.
The agencies that survive will be the ones solving the whole problem.
⤷ Not just pieces of it.