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By Daniel Tejada 🚀 · September 15, 2025 · Curated by George's Blog
Netflix + Amazon just dropped a partnership that changes everything for brands on both platforms
Amazon's DSP tech is now powering Netflix's ad inventory. Let me break down why this is massive:
Netflix gets Amazon's targeting precision. Amazon gets Netflix's premium inventory. Brands get the best of both worlds.
Here's what smart brands at Straight Up Growth = Amazon 📈 are already planning:
The Immediate Play:
→ Use your Amazon customer data to target on Netflix
→ Hit your exact buyers while they're binge-watching
→ Premium placement without the traditional TV ad waste
→ One campaign dashboard, two massive platforms
Why This Actually Matters:
Remember when everyone said Netflix would never do ads? Now they're partnering with the commerce king to make those ads convert.
Your Amazon DSP audiences can now follow customers from shopping to streaming.
That's a closed-loop most brands only dream about.
The Real Opportunity:
Amazon’s robust ad technology, customer data, overlaid on netflix’s customer data
Now imagine that DSP budget hitting Netflix's 280 million subscribers.
Same targeting. Same dashboard. Double the touchpoints.
What You Should Do Today (critical):
1. Audit your DSP spend, look at what mediums you are using, and see if STV is right for you
2. Build those custom AMC audiences NOW
3. Test creatives, don’t just set and forget. Yes, Amazon’s DSP uses machine learning, but that doesn't mean you can’t help it perform even better
4. Lock in Q4 budgets before everyone else catches on