(2) Activity | Destaney Wishon | LinkedIn
By Destaney Wishon · October 14, 2025 · Curated by George's Blog
Micro-seasons are one of the biggest missed opportunities in retail media.
They work because they catch shoppers mid-mission.
Shoppers are already in-market, searching with purpose, but competition hasn’t caught on yet. This means higher conversion rates, lower CPCs, and ads that actually feel relevant.
The problem?
Most brands don’t have the creative agility to move fast enough to meet those moments.
That’s no longer an excuse.
With tools like Creative Studio and AMC, brands can now "move at the speed of culture." (Quote credit: Day Tomko, Advertising Week 🙌)
Here’s an example 👇
I picked one of the harder products to build video creative for, and produced this in under 30 minutes.
Sponsored Brands opportunity unlocked 🔓🔑
Sponsored Brands ads can drive an extra 20–30% of ad sales at a comparable ROAS to Sponsored Products. But the barrier to maximizing these ads has always been creative scale, AI just removed that barrier.
Now imagine doing this across every seasonal or behavioral signal your customer gives you.
Relevance drives both CTR and CVR and if you find the right micro-season, match the message, and you’ve just unlocked performance that compounds.
Struggling to create quality assets in Creative Studio?
BTR Media will drop a full guide in the comments ⬇️