Amazon (Amazon) until:2025-11-24 since:2025-11-18 -filter:replies - Search / X
By Jake Martin | Amazon Marketing · November 24, 2025 · Curated by George's Blog
Great to see Sponsored Products Video start to show up in some
Amazon
ad consoles.
Unlike Sponsored Brands Video, you don’t need to create a new campaign. You can add video assets into existing SP campaigns through the 'Video' tab.
Not what I was expecting.
This means you:
- Don't necessarily need additional campaign structures
- Can test videos on top-performing campaigns from day one
Some things you need to know to get started:
Video Basics
- Format: MP4 or MOV
- Min length: 7 seconds
- Show at least 1 unique product feature
- Show a human interacting with the product (if possible)
- Product should take up at least 50% of the video frame
Structure Tips
- You can upload up to 5 videos per ASIN
- A minimum of 1 product feature video can appear on an ad at a time
- Label each segment clearly (e.g. 00:00-00:07 "Product In Use")
- Keep transitions smooth (same lighting/weather for all segments)
Delivery
- Amazon may clip a longer video down based on search relevance
- Shoppers may see different segments depending on intent
Naming
- Title for each video segment: Max 3 words, 15 characters
- Description: Max 6 words, 55 characters
48-72 hour approval.
Excited to test this out.