45 video examples of storefronts and A+ content. I challenge you not to view some of these and be inspired to change your content today.
Want to know how to hire like an Amazonian? Yeh me too. I’ve been hiring recently and after 2-3 attempted interviews quickly realised I was utterly shit at interviewing people. This lead me to asking the Mrs, who’s been on a barrage of interviews at Amazon over the last 6 months, for some advice. My life INSTANTLY became 5x easier and I’ve since hired 3 more people. This got me thinking though, she’s pretty good at it but there has to be someone from Amazon who’s an expert. Thanks to LinkedIn I found GG. GG was at Amazon for 5-years and became a bar-raiser – a fancy term for someone who’s great at interviews. In this weeks podcast she had me on full seat tilt as I aggressively bashed my keyboard to take notes. I cannot recommend this highly enough for anyone who wants to hire someone. [Podcast].
Amazon warehouses have 100% staff turnover every year. Amazon also hired 1400 people per day in 2020. [Article].
95% of purchasing decisions are driven by the subconscious mind. Essentially, how does your product make someone feel. Vizit believe they can now assign a ‘Visual Effectiveness Score” to each of your images, based on 15000 attributes such as; subject matter, scenery, colours, styling, lighting, shapes, patterns, etc. I’m really intrigued on how AI is going to shape images designed to convert online shoppers over the coming years, I certainly believe there is space for it, but am yet to decide whether it’ll ever fully replace the designers role. [Article]. Next Tuesday I talk with a 30 year packaging veteran about this further on the It’s Always Day One pod.
Do you have incorrect content on Amazon? On average brands with 11+ products in their portfolio have 600+ daily instances of wrong or missing content on Amazon.
OOS reminder. If you fear you may go out of stock on Amazon, reduce your Amazon Advertising spend. Remember, going out of stock means your listing won’t feed the A9 algorithm any sales data for X period of time, which means you won’t be deemed as RELEVANT for key search terms when you come back online. You’ll drop down the sales rank. When you drop down, you’ll need to work hard to get back up, much harder than you need to work to maintain a position.
70% of users that watch influencer livestreams in the US are likely to buy from those influencers. It’s 79% in Brazil! Given Amazon’s continued efforts to push livestreaming options and looking at those tremendous stats, is it about time you start incorporating influencers into your strategy? [Post].
Did you buy shares in Amazon when it was $8.37? The price dropped 92% in 2001 and they nearly cropped it. The price is currently $3399, so you could’ve 406X your investment.
Content still king. Brands see a 45%-60% avg. sales boost when they improve their product pages to meet category bestseller benchmarks for images and video. [Post].
Tim Ferris has been asking about Helium10.Here is my input. Maybe he’ll invite me on my show and finally make my Mum proud.