Struggling to get customer data?Here is another way to think about collecting it. Now let me tie it back to relevant activities like the rise in Amazon aggregators. What do you think these big cash monkeys are going to want from you, other than great sales history? Impeccable customer data that they can harvest for future high margin sales off of Amazon. That's gonna drive up a valuation if you're thinking about an exit.
Things you must do before you think about exiting your brand. That was the topic I was hammering Ben Leonard on during this weeks podcast. He sold to Thrasio when they first got going and learned a shit tonne from some of speedbumps. [Apple, Website].
Top 100 backdrop ideas for grocery brands. [Post].
Amazon mugging off Ben. This really gave me a giggle as it highlights just how stupid Amazon can be. But as I said to Ben, your hourly wage from Amazon is pretty fucking good, so stop moaning. Rough with the smooth. Not everyone has a good hourly pay for their Amazon efforts but next time you have a tantrum, it might be worth thinking about that as a business owner. [Post].
Restock limits will be the death of you. Despite a 50% increase in the square footage of Amazon FC's in the UK in 2020, it's still not enough. As of the 1st of July 2021, the IPI threshold for storage limits will change to 500 (previously 450). A friend with an IPI of 809 is still struggling to get more than 5-days of stock in.
Amazon continue to be bastards. You've got to enjoy my love-hate relationship with them in one email thread. I feel the government is the biggest threat to Amazon's success. An ongoing debate about their pricing strategies and them being a monopoly makes me think this. [Article].
Amazon shut down Prime Now app. At first I was disappointed, I had fond memories of my only ever order being boxers, but I then realised they're just embedding it in their normal app. [Article].
Alcohol sales on Amazon UK are up over 160% from 2019-2020. [Link]. Solid points from Merlin. Only thing I'd add is if you are an alcohol seller you've gotta be prepared to go balls deep in advertising and have a spectacular retention plan in place.
Top 100 infographic ideas for grocery brands. [Site].
Two ex-Amazonian's walk into a virtual bar. My mate Charles is banging at SEO, so we decided we'd roll out a service for it. We've got space for 10 on the beta and we've already secure 4 spaces in a week. Fill out the form if interested.