July 21, 2021
Increase CTR on Amazon Advertising
- Brand analytics keyword research tool. Amazon has the most accurate Amazon data. Not Helium10. Not JungleScout. Amazon. Within brand analytics, you can hunt down high-volume keywords AND which 3 products are winning the clicks and conversions. Learn more.
- Higher CTR on product targeting when using sponsored video ads. This is where we place a video on a competitor listing. Rather than just an image and title. It's proving to be a touch more expensive but we get more secondary traffic. I label this as traffic for a keyword search that comes through a competitor listing. You can get highly relevant customers and not have to bid for page 1 placements.
- Connecting Facebook ads to your Amazon store. I recommend it. Sending external traffic is great for the algorithm. Amazon wants you to do it. And Amazon has higher conversion rates than your website. Usually. Here is a 3-step on how you can track it.
- The head of Amazon Renewed in Europe. Warwick Massey and I are old colleagues. We've both since left Amazon. Yesterday we had an incredible conversation about all things Amazon on the It's Always Day One podcast. Listen on Apple/Website. Listen to this clip.
- Nine things to consider when building your storefront. Here. I'm gonna share a great list of my favourite storefronts this week. Join the creatives email list to get it. Subscribe.
- Some seriously playful images for the pet category. Well done to GOODBOY. As always, I'm looking for something that invokes emotion. This does. Plus the packaging is lovely. [Extra packaging idea you should copy].
- Alexa, make me a coffee. The world's first coffee machine with Alexa built-in. Well done to Lavazza.
- Amazon UK gets more traffic than the other top sites combined. Amazon UK had 600mn visitors in June 2021. Argos (89m), Currys (40m), Tesco (43m), John Lewis (34m). Av. time on site was 12-minutes vs. 9-minutes at the other sites. More traffic and more engagement. If you want to capitalise on that traffic, reply to this email.
- You could learn a lot from Pukka. I posted the other week about their storefront. The team then pulled some of their images into creatives.georges.blog. As a grocery brand you can learn a lot from how they showcase the ingredients in their tea. Or equally, how the tea may make you feel. I see lots of brands try and fail with this. I believe it's largely down to the quality of the photographer.
- Why is automatic targeting important when advertising on Amazon? Also, how do you improve it? We dig into it here. If you want more Amazon advertising content, join our teams monthly email. "What we learned about Amazon advertising this month."
THE LINKS
🙋 ➝ Get help managing Amazon Advertising
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