1. Is IOS15 going to ruin email? Perhaps. From what I have been reading privacy is going to be a huge part of this update and it'll make managing your communication metrics much harder. I'm still a novice in this area though, so I've asked my pal Juliana Jackson back on the podcast to dive deeper. Subscribe to podcast to be notified.
2. Invoke an emotion with your packaging. In fact, with everything. We want to invoke an emotion with our customers/prospects because it makes us memorable. It encourages conversations. It drives word-of-mouth. It builds trust and relationships. It makes us sticky. Rent some headspace in your markets mind with packaging like this.
3. An insight into working for Amazon India. I looked internally for this weeks podcast and brought my head of accounts to talk about his experience there. He goes onto breakdown 3 big strategies you want to be implementing with your amazon ads right now. [Apple, Website].
4. Long-tail keywords bring in $10k per month. Here's a nice breakdown from Destaney which shows you the power of long-tail. Remember though, this strategy won't work for all of you. If you haven't got budget, you can't go chasing down every strategy. Otherwise you end up spread to thin. Spend money on what is working, then build out your tests from there. [Post]
5. Think about your main image for a second. I really admire Richard's way of explaining how Alpen decided on their main image here. I don't see enough people testing their main images on Amazon. That big BENEFIT should be visible from the search results. Is yours? Using something like PickFu to help validate is also going to help.
6. Hippeas own their search term. How often are you reviewing your defensive campaigns on Amazon advertising? If you've got budget it's imperative that you're dedicating a piece towards looking after your brand name. Do not assume a customer will convert on your product just because they search it. Amazon customers are very open to new brands and can easily be swayed with a nice custom image ad at the top of the search results (where most sales happen). So play defensive like this.
7. Look outside of your own category. Don't assume that you're content/strategy is great because it's a notch above your competition. If your comp is shit then that means shit. Go look at a fierce niche and then benchmark yourself. Some suggestions from the grocery category to get you going. [Link].
8. Are your products actually offering value? I've had this theory for a while that brand owners and marketers bang on about "our product is so valuable", "look to solve the customers problem", and I'm in that camp too. But, is it all just bollocks? I surveyed 170 people on LinkedIn in the eCommerce/Amazon world asking "What % of products bought on Amazon do you think customers still value in a years time?". [Results didn't shock me].
9. I'm offering A+ help. It's stupidly well-priced. Only available to members of my free Amazon Creatives group though. [Group].
10. Amazon performance don't want to chat to you. I really respect Leigh and Chris. I second this opinion massively and often preach the importance of speaking in facts when dealing with Amazon. Here is a podcast they've done. [Link].

Thanks,

George