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Oct 03, 2024 12:00AM

A stagnant PPC account transformed into a revenue powerhouse. Data-driven strategies turned 5% YOY growth into 121% in just five months. Focused campaigns, smart budgeting, and continuous optimization led to triple-digit sales increases across the board.

Prem Gupta | Link to post

How We Transformed 5% YOY Growth Into 121% In Just 5 Months With Data-Driven PPC Strategy

➡️Before Engagement: In March 2024, the business was flatlining at just 5% YOY growth.

➡️Engagement Start Date: We took over in April 2024.

➡️The Shift (5 Months In):

Within months, sales surged. Here's the breakdown:
- April: £14,922 (+78.9% YOY)
- May: £18,883 (+119.3% YOY)
- June: £27,232 (+121.7% YOY)
- July: £21,971.20 (+115.5% YOY)
- August: £20,239.70 (+120.4% YOY)

➡️The Challenge

The account was stuck—inefficient ad spending, poor targeting, and a mere 5% YOY growth.

➡️Our Strategy

✅PPC Overhaul

👉Laser-focused campaigns: We zeroed in on top-performing areas, slashed wasteful spending, and launched targeted PPC strategies.

👉Phrase Match Mastery: Rolled out new phrase match campaigns and experimented with bidding strategies for maximum conversions.

👉Product & Campaign Audit: Deep-dived into product performance to pinpoint areas for growth and double down on winners.

👉Campaign Restructuring
- Created fresh, data-backed campaigns.
- Separated high-traffic keywords into their own campaigns for better visibility.

👉Continuous Data Review: Analyzed performance regularly, making real-time adjustments to budgets and targeting.

👉Smart Budgeting: Poured the majority of the budget into Sponsored Products (SP) campaigns—our proven sales drivers.

👉Bid Optimization: Constant keyword research, optimizing bids to maintain low CPC while boosting conversions.

👉Negative Targeting: Ruthlessly removed underperforming keywords, especially in Auto and phrase match campaigns, improving efficiency.

👉Leveraging Amazon Tools
-Brand Analytics: We tapped into search query insights to guide decisions.
-Always Adapting: Stayed ahead by adapting to new Amazon features and updates.

➡️Our data-driven approach turned the account around, delivering triple-digit YOY growth across the board. By focusing on product performance, precision targeting, and efficient budget use, we transformed a stagnant ad strategy into a revenue machine.

➡️Explore more of our impactful case studies on our website. (Link in comments)

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