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Oct 14, 2024 12:00AM

Tailored promotions reward loyal Amazon customers. Amazon Brand Analytics allows sellers to create exclusive discounts for top-tier customers. This tool helps engage and retain loyal buyers, potentially increasing repeat purchases and reactivating dormant customers.

Gabriel Cáceros | Link to post

Amazon Brand Tailored Promotions x Customer Loyalty Analytics

Picture this: You own a bar or restaurant, and there’s a group of regulars who keep coming back, night after night. They don’t just love your food or drinks—they love the vibe you’ve created. They’re loyal, they’re invested, and they bring so much to your business. One day, you decide to show your appreciation by saying, "Tonight, it’s on the house!" A small gesture, but it means a lot to those loyal customers.

Now, think about your top-tier Amazon customers—don’t they deserve that same level of appreciation? That’s exactly what tailored promotions through Amazon Brand Analytics can help you achieve. You can create exclusive promotions for your most loyal customers, rewarding them with discounts and showing them the appreciation they deserve.

Engange your Top Tier Customers through Tailored Promotions

If your brand is registered through Amazon Brand Registry, you're able to access some fantastic features like the Amazon Vine program and, more importantly, Brand Analytics. Here’s why this matters for you:

1. Customer Loyalty Analytics
The Customer Loyalty Analytics dashboard gives a deep dive into your brand’s customer behavior, allowing you to segment customers based on their loyalty and purchasing frequency. Think about your top-tier customers—those who buy most frequently and spend the most.

2. Tailored Promotions for Loyal Customers
With this insight, you can:

Target promotions specifically for loyal customers. You can set up discounts ranging from 10% to 50%, driving increased repeat purchases.

Even a small discount for your top customers can yield big results. A 10% action rate can translate into hundreds of additional orders.

3. Engage and Retain Customers
Keep your loyal customers engaged through ongoing promotions, ensuring they stay informed and motivated to continue purchasing from your brand. And it’s not just about your best customers—you can also reach out to at-risk or hibernating customers with custom promotions, reactivating their interest in your products.

Ready to Boost Loyalty and Sales?

Amazon Brand Analytics opens up endless possibilities with the data at your fingertips! Have you explored it yet? Let’s chat about maximizing it to boost loyalty and sales.

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Oct 13, 2024 12:00AM

Rufus revolutionizes Amazon's customer service approach. This AI-powered assistant uses advanced learning techniques and low-latency technology to provide personalized shopping experiences. It aims to enhance customer engagement and drive sales for sellers.

Vanessa Hung | Link to post

What’s the magic behind Rufus? And why is Amazon pushing it to be this good?

We can all agree that Amazon's obsession with customers can sometimes feel overdone, but having something like Rufus proves that obsession can sometimes bring a good thing or two.

For example, the more I read about their changes and improvements, the more I realize they want us to see Rufus as our store salesman.

The more it knows about our product, the easier it will be to sell to customers who will buy from us.

As sellers, we sometimes forget that with billions of consumers, the possible questions they can ask about their problem, desire, or product are infinite.

For example, Rufus can answer customers' burning questions, such as, “What are the best dinosaur toys for a five-year-old?” or “What do I need for cold-weather golf?” and get them the answers they need to make informed decisions.

All because of these five features:

🔍 Customized Learning: Rufus has been built using COSMO and a custom large language model (LLM) trained specifically on shopping data, ensuring it provides the most relevant responses.

💡 Smart Suggestions: Uses advanced techniques, such as retrieval-augmented generation (RAG), to pull information from reliable sources (like your listing, web pages, and reviews) and give shoppers tailored answers.

⚡ Reinforcement Learning: It learns from customer interactions, constantly improving its responses to become even more helpful over time.

🚀 Low Latency: With the latest AWS technology, Rufus can engage with millions of customers without delay, making shopping faster and easier.

✨ Natural Interaction: Thanks to a streaming architecture, customers receive immediate responses, making their shopping experience smooth and enjoyable. The right response is chosen according to the customer's need, such as a long-form text answer, but sometimes short-form text or a clickable image.

With Rufus leading the charge, Amazon is not just keeping up with the times; it’s setting the standard for the future of shopping. For sellers, this means an opportunity to connect more effectively with your customers, enhance engagement, and drive sales!

What do you think? What do you feel is missing to reach its peak?

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Oct 13, 2024 12:00AM

Amazon introduces major changes to support sellers. Amazon is implementing nine significant updates to assist sellers. These changes include enhanced brand experiences, improved ad targeting, expanded seller support, increased financing options, AI-powered tools, and advanced analytics. The updates aim to improve product visibility and streamline operations for sellers.

Kevin King | Link to post

9 HUGE changes Amazon is implementing to help sellers:

1️⃣ Create immersive brand experiences and engaging video content for Sponsored Brands campaigns using A+ Content and AI-powered video generators. 🎥

2️⃣ Enhance promotional targeting and increase ad bids by up to 90% for Amazon Business placements with Brand Tailored Promotions and Amazon Business Bid Adjustment. 📈

3️⃣ Utilize Optimize Ads for ongoing Sponsored Products and access exclusive performance reporting to enhance advertising effectiveness. 📊

4️⃣ Benefit from 100% live chat coverage, AI-enabled assistance, and improved escalation processes for unresolved issues with Enhanced Seller Support. 💬

5️⃣ Access expanded financing options, including merchant cash advances and term loans up to $5 million, through Amazon Lending. 💳

6️⃣ Leverage AI-based selling assistance and automatic product listing capabilities that source information and convert data into high-quality listings with Project Amelia and AI-powered listing creation. 🤖

7️⃣ Gain insights from Custom dashboards for business performance, decode customer paths from awareness to intent with Customer Journey Analytics, and diagnose sales fluctuations with Product Performance Spotlight. 🔍

8️⃣ Utilize comprehensive return analytics leveraging product performance metrics and customer feedback with Customer Return Analytics and Insights (CRAI). 🔄

9️⃣ Navigate and access features quickly with the redesigned Amazon Seller Mobile App, which includes a comprehensive menu and structured KPI layout. 📱

These are some areas where Amazon is actively looking to make your life easier.

Take what you can get.

These tools collectively aim to enhance product visibility, streamline operations, and refine sales strategies for sellers like you.

For more news about what Amazon is up to (the good, the bad, and the ugly) subscribe to my newsletter at BillionDollarSellers.com

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Oct 10, 2024 12:00AM

Prime Day demands strategic budget management for success. Prioritize budget increases over bid increases to capture more traffic without inflating costs. Monitor budgets frequently, focus on top-performing campaigns, and adjust based on real-time sales data.

Elizabeth Greene | Link to post

Fall Prime Day is in full swing!

Some last-minute tips to maximize sales 👇

While bids control how much you pay per click, your budget is the valve that controls how many of those clicks you get.

If you tighten that valve too much, you risk missing out on the surge in traffic.

Prime Day traffic will deplete your budgets quickly, so you need to be ready to adjust in real-time.

𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗕𝘂𝗱𝗴𝗲𝘁 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗢𝘃𝗲𝗿 𝗕𝗶𝗱 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀:
Today, with margins slimmer and competition tougher, it’s crucial to protect profitability.
Prioritize increasing budgets instead—this allows you to capture more traffic without too much inflation to your costs-per-clicks.

𝗞𝗲𝗲𝗽 𝗧𝗼𝗽 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗙𝘂𝗻𝗱𝗲𝗱:
Identify your highest-converting campaigns and ensure they stay funded throughout the day.
Since real-time data isn’t available in the ad console, base your decisions on historical performance. What worked before Prime Day will likely work today.

𝗖𝗵𝗲𝗰𝗸 𝗕𝘂𝗱𝗴𝗲𝘁𝘀 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆:
Set reminders to check your budgets multiple times throughout the day.
Use the "Almost Out of Budget" filter in the campaign manager to stay proactive—it's your best friend today!

𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴:
The start of Prime Day can feel like a frenzy, with budgets being depleted left and right.
Consider splitting your additional allocated Prime Day budget in half—use the first half in the morning and the second half later in the day.
This helps you capture traffic after competitors’ budgets have been exhausted, giving you an edge.

𝗔𝗱𝗷𝘂𝘀𝘁 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗦𝗮𝗹𝗲𝘀:
Performance data in the ad console is not real-time. This can feel like flying blind, but sales data is real time.
If sales are trending up, you can confidently allocate more budget.
If total sales are up, your account can support increased ad spend without hurting your TACoS ratio.

𝗕𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘄𝗶𝘁𝗵 𝗕𝗶𝗱𝘀:
If you increase bids across the board, you will lose money—guaranteed.
Focus on your main keywords that aren’t in broad match, auto campaigns, or category targeting.
These broader match types can lead to exponential traffic increases and blow through budgets quickly if bids are too high.

Need Prime Day help—right now? Leave a comment, and I'll be on it!

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