🛑 Gut feelings don't cut it in design: Enter split testing
As designers and marketers, we often think we know what looks best.
But here's the truth: our personal preferences don't always align with what drives results.
Enter split testing (A/B testing). It's not just a buzzword – it's a game-changer.
Here's why:
↳Data trumps opinion: Split tests provide hard evidence on what actually works, not what we think works.
↳Unexpected insights: Often, the version we least expect outperforms our 'favorite' design.
↳Continuous improvement: Regular testing leads to ongoing optimization and better results over time.
↳Customer-centric approach: It puts the focus on what your audience responds to, not what you like.
↳ROI boost: Even small improvements can lead to significant increases in conversions and sales.
Remember: In business, the most beautiful design is the one that brings in the most revenue.
Have you run split tests that surprised you?
Share your experiences below! 👇
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Sep 15, 2024 12:00AM
Amazon terminates numerous 1P vendor accounts in mass action. Affected vendors must switch to Seller Central. This move indicates Vendor Central's shift towards exclusivity for enterprise brands, leaving smaller vendors with limited options.
🚨Breaking🚨
Amazon just mass-terminated 1P vendor accounts.
The timing is brutal!
The only way forward for these vendors will be opening a Seller Central account.
This is further proof that Vendor Central is becoming exclusive to enterprise brands.
RIP small guys.
Amazon just mass-terminated 1P vendor accounts.
The timing is brutal!
The only way forward for these vendors will be opening a Seller Central account.
This is further proof that Vendor Central is becoming exclusive to enterprise brands.
RIP small guys.
Sep 14, 2024 12:00AM
Amazon introduces Brand Store targeting for Sponsored TV campaigns. This update allows advertisers to target their Brand Store and subpages, potentially increasing purchase frequency and average order value based on Amazon's 2022 data.
🚨 Exciting Amazon Sponsored TV Update! 🚨
Amazon has just rolled out a new feature for Sponsored TV campaigns—you can now target your Brand Store including all the subpages.
Why is this a big deal? According to Amazon's internal data from 2022, shoppers who visit a Brand Store:
• 🛒 Purchase 56.5% more frequently
• 💳 Have a 67.1% higher average order value (AOV)
This update is a game-changer for advertisers looking to drive more engagement and conversions through their Brand Store experience.
Looking forward to seeing the impact on performance!
Amazon has just rolled out a new feature for Sponsored TV campaigns—you can now target your Brand Store including all the subpages.
Why is this a big deal? According to Amazon's internal data from 2022, shoppers who visit a Brand Store:
• 🛒 Purchase 56.5% more frequently
• 💳 Have a 67.1% higher average order value (AOV)
This update is a game-changer for advertisers looking to drive more engagement and conversions through their Brand Store experience.
Looking forward to seeing the impact on performance!
Sep 14, 2024 12:00AM
Store Spotlight campaigns are an underutilized yet powerful ad format. They drive revenue, increase store visits, and attract new-to-brand customers. Recent campaigns have shown impressive results, with high conversion rates and significant increases in visitors and orders.
Store Spotlight Campaigns
➡️One of the most underutilized ad formats in Sponsored Brands (SB) campaigns is the Store Spotlight. We’ve noticed that very few brands take advantage of this strategy, despite its significant potential. When used effectively, Store Spotlight campaigns can drive substantial revenue and boost visits to your store page, which in turn helps attract new-to-brand (NTB) customers and grow your brand following.
➡️A larger brand following increases conversion opportunities and can attract more Subscribe & Save users. Additionally, you can create tailored promotions to target these visitors, further enhancing engagement.
➡️Since last Q4, we've been running Store Spotlight campaigns, and they’ve significantly increased both visitors and orders across the three targeted store pages.
➡️This year alone, these campaigns have generated $94k in revenue with an ACOS of 20%. Notably, 46% of the orders were from new-to-brand (NTB) customers, and the conversion rate (CVR) for these campaigns stands at an impressive 24%—far higher than any other Sponsored Brands (SB) ad type. The three subpages targeted under this campaign have seen over a 70% increase in both visitors and orders.
➡️One of the most underutilized ad formats in Sponsored Brands (SB) campaigns is the Store Spotlight. We’ve noticed that very few brands take advantage of this strategy, despite its significant potential. When used effectively, Store Spotlight campaigns can drive substantial revenue and boost visits to your store page, which in turn helps attract new-to-brand (NTB) customers and grow your brand following.
➡️A larger brand following increases conversion opportunities and can attract more Subscribe & Save users. Additionally, you can create tailored promotions to target these visitors, further enhancing engagement.
➡️Since last Q4, we've been running Store Spotlight campaigns, and they’ve significantly increased both visitors and orders across the three targeted store pages.
➡️This year alone, these campaigns have generated $94k in revenue with an ACOS of 20%. Notably, 46% of the orders were from new-to-brand (NTB) customers, and the conversion rate (CVR) for these campaigns stands at an impressive 24%—far higher than any other Sponsored Brands (SB) ad type. The three subpages targeted under this campaign have seen over a 70% increase in both visitors and orders.
Sep 14, 2024 12:00AM
Amazon introduces AI-powered content generation for A+ modules. Users can select AI-ready modules, choose content fields, and input ASIN details. The feature simplifies content creation for brand-owned products, with some limitations on image generation for certain categories.
Amazon has introduced an AI-powered content generation feature in the Basic and Premium A+ modules, simplifying the content creation process.
Here’s how you can use them-
1️⃣ Check for modules marked as "AI ready"
2️⃣ Click “Select content to generate,” and either "select all" or choose specific text and image fields you want to create AI generated content for.
3️⃣ Only ASINS owned by brand can be used for content generation. The ASIN is required, but the other fields are optional.
4️⃣ Some ASIN categories might not yet supporting image generation, so you have to check before moving ahead. Also, for mobile images, you have to adjust the position of the image.
To use AI effectively-
👉In Text Prompts - Focus on highlighting unique product features and benefits.
👉In Image Prompts - Explore different product angles or backgrounds.
I am planning to test this AI content and will definitely share my feedback and Result soon.
Here’s how you can use them-
1️⃣ Check for modules marked as "AI ready"
2️⃣ Click “Select content to generate,” and either "select all" or choose specific text and image fields you want to create AI generated content for.
3️⃣ Only ASINS owned by brand can be used for content generation. The ASIN is required, but the other fields are optional.
4️⃣ Some ASIN categories might not yet supporting image generation, so you have to check before moving ahead. Also, for mobile images, you have to adjust the position of the image.
To use AI effectively-
👉In Text Prompts - Focus on highlighting unique product features and benefits.
👉In Image Prompts - Explore different product angles or backgrounds.
I am planning to test this AI content and will definitely share my feedback and Result soon.
Sep 08, 2024 12:00AM
Image changes can significantly increase Amazon sales. PickFu's DFY service addresses common barriers like time, money, skills, and knowledge. It provides data-driven, cost-effective solutions for compelling product images.
What if I told you that you could make more money today on Amazon with an image change?
Would you do it?
⤷ Of course you would.
So what’s stopping you?
Here’s a list that I’ve compiled of reasons people are not doing this:
1. Time
2. Money
3. Skills
4. Knowledge
Those are the only reasons why people are not doing this now to affect their Amazon listing to make more money.
Let’s break it down further.
Time - People are too busy to make these small changes that have gigantic impact.
Money - People think they have to pay thousands for photoshoots and expensive graphic designers.
Skills - People think they don’t have the skills needed to make these changes in photoshop or Canva.
Knowledge - People just don’t know what they don’t know. They are unsure of what they can and cannot change.
I have great news.
⤷ PickFu answers all 4 for you.
1. PickFu’s DFY gets you rapid data driven images and assets that convert.
2. PickFu’s DFY service is a fraction of the price compared to hiring a designer and a photo shoot.
3. PickFu’s DFY team uses design skills paired with data to make your images compelling.
4. PickFu’s DFY is back by the knowledge and smarts of not only data from consumers on what THEY need to click on - but also me!
Cool.. So now that we got that out of the way, what’s stopping you NOW?
Would you do it?
⤷ Of course you would.
So what’s stopping you?
Here’s a list that I’ve compiled of reasons people are not doing this:
1. Time
2. Money
3. Skills
4. Knowledge
Those are the only reasons why people are not doing this now to affect their Amazon listing to make more money.
Let’s break it down further.
Time - People are too busy to make these small changes that have gigantic impact.
Money - People think they have to pay thousands for photoshoots and expensive graphic designers.
Skills - People think they don’t have the skills needed to make these changes in photoshop or Canva.
Knowledge - People just don’t know what they don’t know. They are unsure of what they can and cannot change.
I have great news.
⤷ PickFu answers all 4 for you.
1. PickFu’s DFY gets you rapid data driven images and assets that convert.
2. PickFu’s DFY service is a fraction of the price compared to hiring a designer and a photo shoot.
3. PickFu’s DFY team uses design skills paired with data to make your images compelling.
4. PickFu’s DFY is back by the knowledge and smarts of not only data from consumers on what THEY need to click on - but also me!
Cool.. So now that we got that out of the way, what’s stopping you NOW?
Sep 08, 2024 12:00AM
Amazon shifts to audience-based monetization for AI shopping. The company is moving from keyword targeting to audience targeting for its AI personal shopper. This change aligns with the DSP model, which will become essential for Amazon advertisers.
💰 The monetization of search is becoming the monetization of audiences 💰
Well, it was just a matter of time before Amazon released the update about how they were going to monetize the new way of shopping through our AI personal shopper.
There is not much insight right now on this update, but we will likely see capabilities to target audiences instead of keywords with this.
The DSP model will be the new normal for advertising on Amazon, and sellers who don't adapt will be left behind.
Yesterday, I participated in a webinar about DSP. We discussed how audience data and purchasing information could improve Rufus and Cosmo's AI experience.
If you want to get a free growth plan for your DSP strategies, check out DSP Prime by Carbon6 -> https://lnkd.in/gF--7m87
Well, it was just a matter of time before Amazon released the update about how they were going to monetize the new way of shopping through our AI personal shopper.
There is not much insight right now on this update, but we will likely see capabilities to target audiences instead of keywords with this.
The DSP model will be the new normal for advertising on Amazon, and sellers who don't adapt will be left behind.
Yesterday, I participated in a webinar about DSP. We discussed how audience data and purchasing information could improve Rufus and Cosmo's AI experience.
If you want to get a free growth plan for your DSP strategies, check out DSP Prime by Carbon6 -> https://lnkd.in/gF--7m87
Sep 08, 2024 12:00AM
Amazon tests replacing brand store links with logos. This change may reduce brand store clicks but creates an opportunity for effective logos to attract more attention and potentially increase conversions.
Amazon drops the hammer on brand stores -
by testing THIS bold new change to your listings.
Removing brand store links under titles and replacing them with a logo.
Brands beware:
⤷ This move could reduce clicks to your brand store.
But, the change also creates an opportunity.
⤷ The right logo could attract more clicks and directly impact conversions.
Think about Nike's "swoosh" logo or Apple's "bitten apple". Both are iconic symbols that consumers connect with quality and innovation.
Now, more than ever, brands need to leverage the power of logos to capture their audience's attention and increase their click-through rate.
Will your logo pass the test?
✌️❤️🍕
#AmazonCTR
Subscribe to my LinkedIn newsletters 👇
→ 𝗗𝗮𝗶𝗹𝘆 𝗔𝗦𝗜𝗡 𝗧𝗲𝗮𝗿𝗱𝗼𝘄𝗻𝘀
https://lnkd.in/e_MH6wvR
→ 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗖𝗹𝗶𝗰𝗸
https://lnkd.in/eweqqbAV
by testing THIS bold new change to your listings.
Removing brand store links under titles and replacing them with a logo.
Brands beware:
⤷ This move could reduce clicks to your brand store.
But, the change also creates an opportunity.
⤷ The right logo could attract more clicks and directly impact conversions.
Think about Nike's "swoosh" logo or Apple's "bitten apple". Both are iconic symbols that consumers connect with quality and innovation.
Now, more than ever, brands need to leverage the power of logos to capture their audience's attention and increase their click-through rate.
Will your logo pass the test?
✌️❤️🍕
#AmazonCTR
Subscribe to my LinkedIn newsletters 👇
→ 𝗗𝗮𝗶𝗹𝘆 𝗔𝗦𝗜𝗡 𝗧𝗲𝗮𝗿𝗱𝗼𝘄𝗻𝘀
https://lnkd.in/e_MH6wvR
→ 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗖𝗹𝗶𝗰𝗸
https://lnkd.in/eweqqbAV
Sep 07, 2024 12:00AM
Amazon FBA policy change affects unfulfillable inventory removal. Starting September 16, 2024, UK and EU sellers have 23 days to remove unfulfillable items before disposal. Sellers must update removal settings to avoid inventory loss.
Huge FBA Policy Update – Don’t Lose Your Inventory! 🚨
Starting September 16, 2024, Amazon is updating its FBA inventory-required removals policy in the UK and EU.
The big change? Unfulfillable inventory will be removed after 23 days, down from the previous 30-day notice. ⏳
This is your wake-up call if you haven’t enabled automated unfulfillable settings! You need to act fast to avoid losing inventory.
Here’s what you can do:
Create a manual removal order to take control or set up automated settings to:
• Liquidate the products
• Return the inventory to your address or freight forwarder
Otherwise, the inventory will be disposed of at the fulfillment center, and Amazon will donate or recycle everything it can.
⚠️ Keep in mind that once a disposal order is created after the 23-day notice, it cannot be canceled.
So don’t wait until it's too late! Update your removal settings now to avoid unnecessary losses.
Starting September 16, 2024, Amazon is updating its FBA inventory-required removals policy in the UK and EU.
The big change? Unfulfillable inventory will be removed after 23 days, down from the previous 30-day notice. ⏳
This is your wake-up call if you haven’t enabled automated unfulfillable settings! You need to act fast to avoid losing inventory.
Here’s what you can do:
Create a manual removal order to take control or set up automated settings to:
• Liquidate the products
• Return the inventory to your address or freight forwarder
Otherwise, the inventory will be disposed of at the fulfillment center, and Amazon will donate or recycle everything it can.
⚠️ Keep in mind that once a disposal order is created after the 23-day notice, it cannot be canceled.
So don’t wait until it's too late! Update your removal settings now to avoid unnecessary losses.
Sep 07, 2024 12:00AM
Search term isolation in Amazon Ads can harm performance. This strategy often leads to poor results when strong terms are cut from original campaigns. Optimizing existing campaigns is more effective than isolating search terms.
🚫 Avoid Search Term Isolation in Amazon Ads! 🚫
(If you prefer to not lose money)
Search term isolation means negating search terms when retargeting them as keywords.
It’s a common strategy, but it often leads to poor performance.
When you cut off strong search terms from your original campaigns, the new campaigns may not deliver the same results—even with identical bids and products.
The key takeaway?
Stick with what’s working and avoid unnecessary changes that can disrupt your ad performance.
Focus on optimizing your existing campaigns rather than isolating search terms.
You're not going to hurt yourself running the search term in both campaigns if you manage it correctly.
(If you prefer to not lose money)
Search term isolation means negating search terms when retargeting them as keywords.
It’s a common strategy, but it often leads to poor performance.
When you cut off strong search terms from your original campaigns, the new campaigns may not deliver the same results—even with identical bids and products.
The key takeaway?
Stick with what’s working and avoid unnecessary changes that can disrupt your ad performance.
Focus on optimizing your existing campaigns rather than isolating search terms.
You're not going to hurt yourself running the search term in both campaigns if you manage it correctly.
Sep 07, 2024 12:00AM
Protect Amazon margins during peak season with strategic tips.
Use Subscribe and Save vouchers, avoid dilutive deals, negotiate funding, and set limits on deal events to maintain profitability and stock levels.
Q4 is right around the corner! So here are 4 tips to protect your hashtag#Amazon margins during peak 2024:
𝟭- 𝗥𝘂𝗻 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗮𝗻𝗱 𝗦𝗮𝘃𝗲 𝘃𝗼𝘂𝗰𝗵𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗽𝗿𝗶𝗰𝗲 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀.
If you're a CPG brand, you'll simply forward purchases, and customers will stock up on your products. If you want to lower your CAC long-term, run SnS vouchers instead. This will help you capitalise on recurring orders and reward loyal customers.
𝟮- 𝗗𝗼𝗻'𝘁 𝗿𝘂𝗻 𝗱𝗲𝗮𝗹𝘀 𝗼𝗻 𝗚𝗣% 𝗱𝗶𝗹𝘂𝘁𝗶𝘃𝗲 𝗶𝘁𝗲𝗺𝘀.
Don't run promotions on products that dilute your bottom line, unless they're strategic for acquiring new-to-brand customers.
𝟯 - 𝗔𝗹𝘄𝗮𝘆𝘀 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗲 𝗱𝗲𝗮𝗹 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗴𝗻𝗼𝗿𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀
Vendor Managers and AVS will communicate artificial deadlines to add pressure to deal funding negotiations. Know that you can push these timelines and don't have to accept their funding request. Use the extra time to negotiate.
𝟰 - 𝗦𝗲𝘁 𝗹𝗶𝗺𝗶𝘁𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗼𝘃𝗲𝗿-𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗱𝗲𝗮𝗹𝘀
Always limit the number of units you're willing to fund in deal events. Since Amazon carries lower inventory WOCs right now, you may otherwise run out of stock after the deal event, when margins are the highest.
---
What other tips would you add?
Share them in the comments!
𝟭- 𝗥𝘂𝗻 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗮𝗻𝗱 𝗦𝗮𝘃𝗲 𝘃𝗼𝘂𝗰𝗵𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗽𝗿𝗶𝗰𝗲 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀.
If you're a CPG brand, you'll simply forward purchases, and customers will stock up on your products. If you want to lower your CAC long-term, run SnS vouchers instead. This will help you capitalise on recurring orders and reward loyal customers.
𝟮- 𝗗𝗼𝗻'𝘁 𝗿𝘂𝗻 𝗱𝗲𝗮𝗹𝘀 𝗼𝗻 𝗚𝗣% 𝗱𝗶𝗹𝘂𝘁𝗶𝘃𝗲 𝗶𝘁𝗲𝗺𝘀.
Don't run promotions on products that dilute your bottom line, unless they're strategic for acquiring new-to-brand customers.
𝟯 - 𝗔𝗹𝘄𝗮𝘆𝘀 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗲 𝗱𝗲𝗮𝗹 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗴𝗻𝗼𝗿𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀
Vendor Managers and AVS will communicate artificial deadlines to add pressure to deal funding negotiations. Know that you can push these timelines and don't have to accept their funding request. Use the extra time to negotiate.
𝟰 - 𝗦𝗲𝘁 𝗹𝗶𝗺𝗶𝘁𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗼𝘃𝗲𝗿-𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗱𝗲𝗮𝗹𝘀
Always limit the number of units you're willing to fund in deal events. Since Amazon carries lower inventory WOCs right now, you may otherwise run out of stock after the deal event, when margins are the highest.
---
What other tips would you add?
Share them in the comments!
Sep 07, 2024 12:00AM
Amazon offers three types of StoreByLines for sellers. These include the classic version, one with a brand profile, and a premium option for select brands. Sellers should ensure their StoreByLine is properly set up for optimal brand presentation.
Do you know the differences in
Amazon StoreByLines 1, 2 and 3?
[For those who didn't know 👇]
1️⃣ The classic Amazon StoreByLine
2️⃣ Also classic, but with a brand profile
(Yes, sellers can create their profile in the Ads Console)
3️⃣ Premium StoreByLine
Important: Premium brands not only have a different StoreByLine view, but the brand store also looks different.
And which StoreByLine does your brand have? 😉
P.S.: I still often see that brands have not properly deposited their StoreByLine. If this is the case for you, you should have it corrected.
Amazon StoreByLines 1, 2 and 3?
[For those who didn't know 👇]
1️⃣ The classic Amazon StoreByLine
2️⃣ Also classic, but with a brand profile
(Yes, sellers can create their profile in the Ads Console)
3️⃣ Premium StoreByLine
Important: Premium brands not only have a different StoreByLine view, but the brand store also looks different.
And which StoreByLine does your brand have? 😉
P.S.: I still often see that brands have not properly deposited their StoreByLine. If this is the case for you, you should have it corrected.
Sep 06, 2024 12:00AM
Improve Amazon product images in 6 minutes for more clicks and sales. Add the actual product, scent, and manufacturing location to the main image. Use PickFu to test variations of these elements.
This tactic will get you MORE clicks & MORE sales.
And it took me 6 minutes to do it.
I used Canva to take this basic image for some lavender scented lotion and make it click worthy.
Step 1: I added the actual product behind the bottle.
⤷ This shows people what it ACTUALLY looks like.
Step 2: I added the scent of the product to the image.
⤷ If you love lavender, you are clicking. If not? Not clicking.
Step 3: I added where the product is manufactured as a post-edit.
⤷ People like products that are made in the US. Show them.
And that's it.
You do not need to PickFu this.
But you CAN use PickFu for things like:
→ Testing different sizes/shapes of cream smudge.
→ Testing different amounts of lavender being shown.
→ Testing different styles of the Made in USA stamp.
Stop letting your main hero image kill your chances on Amazon.
✌️❤️🍕
#AmazonCTR
Subscribe to my LinkedIn newsletters 👇
→ 𝗗𝗮𝗶𝗹𝘆 𝗔𝗦𝗜𝗡 𝗧𝗲𝗮𝗿𝗱𝗼𝘄𝗻𝘀
https://lnkd.in/e_MH6wvR
→ 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗖𝗹𝗶𝗰𝗸
https://lnkd.in/eweqqbAV
And it took me 6 minutes to do it.
I used Canva to take this basic image for some lavender scented lotion and make it click worthy.
Step 1: I added the actual product behind the bottle.
⤷ This shows people what it ACTUALLY looks like.
Step 2: I added the scent of the product to the image.
⤷ If you love lavender, you are clicking. If not? Not clicking.
Step 3: I added where the product is manufactured as a post-edit.
⤷ People like products that are made in the US. Show them.
And that's it.
You do not need to PickFu this.
But you CAN use PickFu for things like:
→ Testing different sizes/shapes of cream smudge.
→ Testing different amounts of lavender being shown.
→ Testing different styles of the Made in USA stamp.
Stop letting your main hero image kill your chances on Amazon.
✌️❤️🍕
#AmazonCTR
Subscribe to my LinkedIn newsletters 👇
→ 𝗗𝗮𝗶𝗹𝘆 𝗔𝗦𝗜𝗡 𝗧𝗲𝗮𝗿𝗱𝗼𝘄𝗻𝘀
https://lnkd.in/e_MH6wvR
→ 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗖𝗹𝗶𝗰𝗸
https://lnkd.in/eweqqbAV
Sep 06, 2024 12:00AM
Five underutilized Amazon seller strategies can improve performance. These include A/B testing hero images, consistent Amazon Posts, aggressive insert card use, optimizing Brand Stores, and negotiating Net 60 terms with factories.
🚨 5 Criminally Underrated Amazon Hacks 📣
I see 5 Amazon hacks largely ignored by most Amazon sellers.
That changes today.
📸 A/B testing your hero images:
Do you really think that your images from 2020 are good enough for 2024 and beyond? Let's be honest, you're an operator, not a designer. I know the feeling. Media asset strategy is always changing and you, an agency, or your VA should be testing your hero images on a quarterly basis. Use a trusted resource like PickFu for this. The goal here is to incrementally increase your CTR over time while your competition sleeps with the fish.
📣 Stop sleeping on Amazon Posts:
Did you know that a consistent Amazon Post schedule results in an organic traffic boost of 10%+? Now you do. I know it's a fair amount of work but just have your VA do it. A post a day keeps the depression away. And don't be boring. One post might talk about product features while another post might talk about a charity you've partnered with. Start posting and stick with it. I promise you will be shocked after 30 days.
⚡ Aggressive Insert Card strategy
I can't tell you how many Amazon sellers I consult and I'm shocked to find out that they aren't including an insert card in their product packaging. Not only is this hack FREE but it's an easy way to boost your review count by 5-7% forever. People love giving feedback. Be aggressive with your language and be bold with your insert card's design. However, don't try to break any Amazon rules by offering a discount code in exchange for a review. Stay compliant. Think long-term.
😍 Drop-dead gorgeous Brand Store:
If you're not generating at least 7% of your revenue from your Brand Store, you are really missing out. Brand Stores are obviously great for sharing your brand story but why I really love them is their power in increasing your Average Order Value and the ability to cross-sell. Amazon gives you this free tool to help you make more money. Use it.
🛳 Net 60 terms with your factory:
Yes, you read that right. Did you know that it's actually quite common to have Net 60 terms set up? First, let's define it. In a nutshell, what this means is that you don't send your final inventory payment UNTIL it has been 60 days since your stuff left your factory. For most, this means the units have already been checked into Amazon. This simple arrangement is an absolute game changer for your cash flow. Leverage is beautiful. Email your factories tonight to get this done.
That's a wrap!
--
P.S.
👉 Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
I see 5 Amazon hacks largely ignored by most Amazon sellers.
That changes today.
📸 A/B testing your hero images:
Do you really think that your images from 2020 are good enough for 2024 and beyond? Let's be honest, you're an operator, not a designer. I know the feeling. Media asset strategy is always changing and you, an agency, or your VA should be testing your hero images on a quarterly basis. Use a trusted resource like PickFu for this. The goal here is to incrementally increase your CTR over time while your competition sleeps with the fish.
📣 Stop sleeping on Amazon Posts:
Did you know that a consistent Amazon Post schedule results in an organic traffic boost of 10%+? Now you do. I know it's a fair amount of work but just have your VA do it. A post a day keeps the depression away. And don't be boring. One post might talk about product features while another post might talk about a charity you've partnered with. Start posting and stick with it. I promise you will be shocked after 30 days.
⚡ Aggressive Insert Card strategy
I can't tell you how many Amazon sellers I consult and I'm shocked to find out that they aren't including an insert card in their product packaging. Not only is this hack FREE but it's an easy way to boost your review count by 5-7% forever. People love giving feedback. Be aggressive with your language and be bold with your insert card's design. However, don't try to break any Amazon rules by offering a discount code in exchange for a review. Stay compliant. Think long-term.
😍 Drop-dead gorgeous Brand Store:
If you're not generating at least 7% of your revenue from your Brand Store, you are really missing out. Brand Stores are obviously great for sharing your brand story but why I really love them is their power in increasing your Average Order Value and the ability to cross-sell. Amazon gives you this free tool to help you make more money. Use it.
🛳 Net 60 terms with your factory:
Yes, you read that right. Did you know that it's actually quite common to have Net 60 terms set up? First, let's define it. In a nutshell, what this means is that you don't send your final inventory payment UNTIL it has been 60 days since your stuff left your factory. For most, this means the units have already been checked into Amazon. This simple arrangement is an absolute game changer for your cash flow. Leverage is beautiful. Email your factories tonight to get this done.
That's a wrap!
--
P.S.
👉 Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Sep 06, 2024 12:00AM
Split testing Amazon content can significantly increase sales. Over 200 experiments on Amazon and hundreds on PickFu have shown positive results, with 75% of PickFu tests leading to improved Amazon sales. Regular split testing is crucial for optimizing Amazon listings.
🎯 THIS is your daily reminder to split test your Amazon content
Are you seeing results like these?
20-1000% increase in sales?
Over the last year we've completed:
Total Experiments on Amazon: 218
Completed: 190
Inconclusive: 22
In progress: 6
➕ Hundreds more on PickFu before we even get to testing live on Amazon
👉🏽 FUN FACT: 75% of our PickFu tests show positive sales results on Amazon (don't skip this step)
Are you currently split testing your Amazon content?
PS - Use my code MINDFULVIP to get some PickFu credits.
-D
Are you seeing results like these?
20-1000% increase in sales?
Over the last year we've completed:
Total Experiments on Amazon: 218
Completed: 190
Inconclusive: 22
In progress: 6
➕ Hundreds more on PickFu before we even get to testing live on Amazon
👉🏽 FUN FACT: 75% of our PickFu tests show positive sales results on Amazon (don't skip this step)
Are you currently split testing your Amazon content?
PS - Use my code MINDFULVIP to get some PickFu credits.
-D
Sep 06, 2024 12:00AM
Pinpoint ad conversion sources for improved sales. Track conversion sources using reverse ASIN searches. Utilize Search Query Performance Report to identify effective keywords. Adjust strategy based on product performance with specific ad types.
Struggling with ad conversions?
Here’s how to pinpoint where your sales are coming from:👇
👉𝗧𝗿𝗮𝗰𝗸 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗦𝗼𝘂𝗿𝗰𝗲𝘀: Use reverse ASIN searches to understand your product’s ranking and identify where you’re getting traction.
👉𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗤𝘂𝗲𝗿𝘆 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: If you're brand registered, dive into the Search Query Performance Report.
This tool can reveal which keywords and queries are driving your sales.
Sometimes, products perform better with specific ad types, like product targeting ads.
Adjust your strategy based on these insights for better results!
That's what it means to be "data driven"
Here’s how to pinpoint where your sales are coming from:👇
👉𝗧𝗿𝗮𝗰𝗸 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗦𝗼𝘂𝗿𝗰𝗲𝘀: Use reverse ASIN searches to understand your product’s ranking and identify where you’re getting traction.
👉𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗤𝘂𝗲𝗿𝘆 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: If you're brand registered, dive into the Search Query Performance Report.
This tool can reveal which keywords and queries are driving your sales.
Sometimes, products perform better with specific ad types, like product targeting ads.
Adjust your strategy based on these insights for better results!
That's what it means to be "data driven"
Sep 05, 2024 12:00AM
Amazon's Brand Metrics update revolutionizes funnel performance tracking. It compares shopper numbers and percentages to category medians and top performers, providing crucial insights for strategy adjustment across the entire purchase funnel.
🚀 By far the best update from Amazon this year!
Amazon’s new Brand Metrics update allows you to see your funnel performance like never before—tracking not just the number of shoppers, but the percentage compared to category median and top performers.
This is a game-changer.
You can now understand exactly where your brand stands, and more importantly, how it stacks up against your competition across the entire purchase funnel—from awareness, to consideration, to purchase.
For example, if your shopper growth is 15% but the category top is 20%, yes, you’re growing, but you’re still behind the leaders. This level of insight is critical for adjusting your strategy and staying ahead.
We just wrapped up an insightful webinar with Grant Noskey from the Amazon team diving deep into these updates.
Huge thank you to Grant Noskey and Amazon team for hearing our feedback and making this powerful tool even more practical!
Check out the link to the video in the comment section where we dive deep into everything you need to know about Brand Metrics.
Amazon’s new Brand Metrics update allows you to see your funnel performance like never before—tracking not just the number of shoppers, but the percentage compared to category median and top performers.
This is a game-changer.
You can now understand exactly where your brand stands, and more importantly, how it stacks up against your competition across the entire purchase funnel—from awareness, to consideration, to purchase.
For example, if your shopper growth is 15% but the category top is 20%, yes, you’re growing, but you’re still behind the leaders. This level of insight is critical for adjusting your strategy and staying ahead.
We just wrapped up an insightful webinar with Grant Noskey from the Amazon team diving deep into these updates.
Huge thank you to Grant Noskey and Amazon team for hearing our feedback and making this powerful tool even more practical!
Check out the link to the video in the comment section where we dive deep into everything you need to know about Brand Metrics.
Sep 05, 2024 12:00AM
Main hero images significantly impact click-through rates. A PickFu poll compares two images: one created quickly in Canva, the other a runner-up. The post emphasizes the importance of image quality for Amazon listings and product marketing.
Still think your main hero image isn't that important?
Think again, silly goose.
Take a look at the PickFu poll below:
One of these was done in Canva in 13 minutes.
The other one is the 2nd place one.
Which one would you click on?
PS - Liquid I.V., look out for these guys!
✌️❤️🍕
#AmazonCTR
Subscribe to my LinkedIn newsletters 👇
→ 𝗗𝗮𝗶𝗹𝘆 𝗔𝗦𝗜𝗡 𝗧𝗲𝗮𝗿𝗱𝗼𝘄𝗻𝘀
https://lnkd.in/e_MH6wvR
→ 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗖𝗹𝗶𝗰𝗸
https://lnkd.in/eweqqbAV
Think again, silly goose.
Take a look at the PickFu poll below:
One of these was done in Canva in 13 minutes.
The other one is the 2nd place one.
Which one would you click on?
PS - Liquid I.V., look out for these guys!
✌️❤️🍕
#AmazonCTR
Subscribe to my LinkedIn newsletters 👇
→ 𝗗𝗮𝗶𝗹𝘆 𝗔𝗦𝗜𝗡 𝗧𝗲𝗮𝗿𝗱𝗼𝘄𝗻𝘀
https://lnkd.in/e_MH6wvR
→ 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗖𝗹𝗶𝗰𝗸
https://lnkd.in/eweqqbAV
Sep 05, 2024 12:00AM
Amazon updates MCF for faster US deliveries. Standard delivery reduced to 3 business days, expedited to 2 days. This improvement offers quicker shipping across e-commerce channels, enhancing customer satisfaction and trust.
🚀 Faster Multi-Channel Fulfillment is Here!
Amazon just made a BIG update for sellers using MCF in the US. Now your customers are about to get their orders even faster and without any extra cost!
• Standard delivery: Just 3 business days (down from 5)
• Expedited delivery: 2 business days (down from 3)
• Priority delivery: Discontinued, but orders will now default to the expedited rate.
So, what does this mean for your business? By leveraging Amazon's vast fulfillment network and expertise, you can now offer faster, more reliable delivery across all your e-commerce channels.
Whether you’re selling through Amazon or your own site, these logistics improvements mean more satisfied customers, increased trust, and better reviews, all while you save time on logistics.
Leverage Amazon's fulfillment network to streamline your logistics with quicker shipping times and no extra fees. It’s time to delight your customers and grow your business.
Ready to take your fulfillment to the next level? 💪
Amazon just made a BIG update for sellers using MCF in the US. Now your customers are about to get their orders even faster and without any extra cost!
• Standard delivery: Just 3 business days (down from 5)
• Expedited delivery: 2 business days (down from 3)
• Priority delivery: Discontinued, but orders will now default to the expedited rate.
So, what does this mean for your business? By leveraging Amazon's vast fulfillment network and expertise, you can now offer faster, more reliable delivery across all your e-commerce channels.
Whether you’re selling through Amazon or your own site, these logistics improvements mean more satisfied customers, increased trust, and better reviews, all while you save time on logistics.
Leverage Amazon's fulfillment network to streamline your logistics with quicker shipping times and no extra fees. It’s time to delight your customers and grow your business.
Ready to take your fulfillment to the next level? 💪
Sep 05, 2024 12:00AM
Amazon brand stores often underperform due to common mistakes. Brands fail to highlight best sellers, lack merchandising strategy, use poor menu structure, and don't educate consumers on unique selling points. Effective stores can generate 10% of overall revenue with higher order values.
Here’s the top-5 mistakes most brands are making on their Amazon brand stores
Brands should generate at least 10% of their overall revenue through their brand store
We always see higher averages for units per order and average order value on the store as compared to the rest of Amazon
Because it’s much easier to cross sell on your store than on a PDP
But lots of brands make at least 1 of these 5 mistakes when creating their store:
1. They fail to feature their best selling products prominently
2. Brands don’t curate the shopping experience with a merchandising strategy
3. They solely list/feature the product categories or products
(It’s not a catalog!)
4. Brands have too many subpages or don't structure the menu with the actual shopping experience or journey and advertising in mind
(Check your store insights data and sales by page: I'm never wrong on this)
5. They don’t educate the consumer about the USPs, assuming there’s at least one
Plus, so much more, including lack of consistent in branding
At the end of the day, your data tells you what consumers are most likely to buy.
Reduce the friction in getting them to those products.
Below are some example homepages from stores the Nectar team has done
If you’re an established brand struggling with your brand store, reach out us. We can help!
Brands should generate at least 10% of their overall revenue through their brand store
We always see higher averages for units per order and average order value on the store as compared to the rest of Amazon
Because it’s much easier to cross sell on your store than on a PDP
But lots of brands make at least 1 of these 5 mistakes when creating their store:
1. They fail to feature their best selling products prominently
2. Brands don’t curate the shopping experience with a merchandising strategy
3. They solely list/feature the product categories or products
(It’s not a catalog!)
4. Brands have too many subpages or don't structure the menu with the actual shopping experience or journey and advertising in mind
(Check your store insights data and sales by page: I'm never wrong on this)
5. They don’t educate the consumer about the USPs, assuming there’s at least one
Plus, so much more, including lack of consistent in branding
At the end of the day, your data tells you what consumers are most likely to buy.
Reduce the friction in getting them to those products.
Below are some example homepages from stores the Nectar team has done
If you’re an established brand struggling with your brand store, reach out us. We can help!
Sep 05, 2024 12:00AM
Amazon tested a new navigation bar placement on desktop search. The change increased search results on Page 1 from 48 or 16 to 72. This weblab likely aimed to assess if more results would boost site GMV. The test recently concluded, with results pending.
Last month, Amazon ran a weblab that moved the navigation bar in desktop SERP from side-left placement to top placement. On the surface it appeared to be a minor UX test. But, here's what I think Amazon was *really* testing...
👉 More search results on Page 1
You see, Amazon nerds like me know that there are typically either 48 or 16 search results on Page 1 (and on subsequent pages), depending on the browse node and search query.
When Amazon ran this weblab last month, the number of search results on Page 1 exploded to...72!
My hypothesis:
➡ Amazon ran this weblab to see if showing more results on Page 1 (i.e., more selection) would lead to a statistically significant increase in site GMV.
Looks like the weblab just ended recently (I haven't been able to replicate since last Friday), so Amazon is presumably evaluating the results.
We'll see soon enough if top-nav comes back!
h/t to Haider Ali to be one of the first people to spot this change to the SERP navigation experience
👉 More search results on Page 1
You see, Amazon nerds like me know that there are typically either 48 or 16 search results on Page 1 (and on subsequent pages), depending on the browse node and search query.
When Amazon ran this weblab last month, the number of search results on Page 1 exploded to...72!
My hypothesis:
➡ Amazon ran this weblab to see if showing more results on Page 1 (i.e., more selection) would lead to a statistically significant increase in site GMV.
Looks like the weblab just ended recently (I haven't been able to replicate since last Friday), so Amazon is presumably evaluating the results.
We'll see soon enough if top-nav comes back!
h/t to Haider Ali to be one of the first people to spot this change to the SERP navigation experience
Sep 05, 2024 12:00AM
Amazon introduces "Five Box Rule" for sellers. The new policy requires shipping products in at least five identical boxes to qualify for optimized shipment. Non-compliance results in additional fees, impacting profit margins and challenging smaller sellers.
🚨 MEGA Breaking Amazon News 📣
Amazon just dropped another bombshell: the "Five Box Rule."
It's like they've taken a page out of some bizarre, corporate fairy tale where instead of gold, you need five identical boxes of your product to avoid being hit with a fee that feels like a troll's toll under the bridge.
Here's how this new rule shakes out in the real world:
➡ The Five Box Challenge: You've got to ship your products in at least five identical boxes to qualify for the Amazon-optimized shipment. If you can't, brace yourself for fees that could make your profit margins weep.
➡ The Cost of Non-Conformity: Not meeting the five-box criteria? You're looking at an extra $0.12 to $0.30 per unit. Doesn't sound like much? Try scaling that up to thousands of units, and suddenly, you're not just selling widgets; you're funding a small island's economy.
➡ Strategic Shipping Shenanigans: Some sellers are now playing a game of box Tetris, trying to fit their inventory into this new rule. It's like packing for a trip where you're only allowed to use suitcases from the same brand, size, and color.
➡ The Amazon-Optimized Split: If you do manage to get your five identical boxes, you might qualify for shipment splits where Amazon handles your inventory like a pro. But miss the mark, and you're back to square one, or rather, back to paying for each unit like you're buying them at a premium boutique.
➡ The Impact on Small Fry: For those with diverse product lines or smaller operations, this rule feels like Amazon's way of saying, "Get big or get out." It's like being told you can only play if you have a full orchestra when all you've got is a ukulele.
💡 The Silver Lining: For those who can adapt, there's a new game in town. It's about optimizing, strategizing, and maybe even automating your inventory management. Tools like AI-driven analytics could be your new best friend, helping you navigate this logistical labyrinth.
So, what's the takeaway?
Amazon's Five Box Rule isn't just a change in policy; it's a plot twist in the saga of Amazon's never-ending quest to complicate the lives of sellers. It's pushing sellers to think bigger, ship smarter, or risk getting lost in the Amazon jungle of fees and fines. It's like being in a reality show where the challenge is not just to sell but to sell in style, with style here meaning "in multiples of five."
Adapt or prepare to pay up so Jeff Bezos can buy another 🚢.
--
P.S.
👉 Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Amazon just dropped another bombshell: the "Five Box Rule."
It's like they've taken a page out of some bizarre, corporate fairy tale where instead of gold, you need five identical boxes of your product to avoid being hit with a fee that feels like a troll's toll under the bridge.
Here's how this new rule shakes out in the real world:
➡ The Five Box Challenge: You've got to ship your products in at least five identical boxes to qualify for the Amazon-optimized shipment. If you can't, brace yourself for fees that could make your profit margins weep.
➡ The Cost of Non-Conformity: Not meeting the five-box criteria? You're looking at an extra $0.12 to $0.30 per unit. Doesn't sound like much? Try scaling that up to thousands of units, and suddenly, you're not just selling widgets; you're funding a small island's economy.
➡ Strategic Shipping Shenanigans: Some sellers are now playing a game of box Tetris, trying to fit their inventory into this new rule. It's like packing for a trip where you're only allowed to use suitcases from the same brand, size, and color.
➡ The Amazon-Optimized Split: If you do manage to get your five identical boxes, you might qualify for shipment splits where Amazon handles your inventory like a pro. But miss the mark, and you're back to square one, or rather, back to paying for each unit like you're buying them at a premium boutique.
➡ The Impact on Small Fry: For those with diverse product lines or smaller operations, this rule feels like Amazon's way of saying, "Get big or get out." It's like being told you can only play if you have a full orchestra when all you've got is a ukulele.
💡 The Silver Lining: For those who can adapt, there's a new game in town. It's about optimizing, strategizing, and maybe even automating your inventory management. Tools like AI-driven analytics could be your new best friend, helping you navigate this logistical labyrinth.
So, what's the takeaway?
Amazon's Five Box Rule isn't just a change in policy; it's a plot twist in the saga of Amazon's never-ending quest to complicate the lives of sellers. It's pushing sellers to think bigger, ship smarter, or risk getting lost in the Amazon jungle of fees and fines. It's like being in a reality show where the challenge is not just to sell but to sell in style, with style here meaning "in multiples of five."
Adapt or prepare to pay up so Jeff Bezos can buy another 🚢.
--
P.S.
👉 Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Sep 04, 2024 12:00AM
Relying solely on SP defensive ads leaves brands vulnerable. Integrating SBV and SD ads into defensive strategies protects product pages from competitor attacks. This multi-layered approach enhances brand defense and increases visibility on Amazon.
👉 Are You Still Using Only SP Defensive Ads? It Might Be Time to Rethink Your Strategy
If your brand is relying solely on Sponsored Products (SP) for defensive ad campaigns, you could be leaving your product page vulnerable to competitor attacks.
In today’s competitive Amazon marketplace, SP defensive ads—while crucial—are no longer enough to fully protect your brand from competitors who are using more sophisticated ad types like Sponsored Brands Video (SBV) and Sponsored Display (SD).
➡️ Why is this important?
Because these newer ad types, particularly video ads, appear prominently on PDPs and can distract shoppers with engaging, high-quality content, often right next to the review section.
If your brand isn’t defending this space, you're essentially handing your competitors an open door to steal your customers at the point of decision-making.
To safeguard your PDPs effectively, it’s crucial to integrate SBV and SD ads into your defensive strategy. These placements can dramatically reduce the risk of losing sales to competitor ads with strong video content. Not only that, it can also help in showcasing other products from your catalog to offer more options, a useful opportunity to cross-sell.
Then, worth combining this with a robust SP campaign for a multi-layered defense that ensures you're covering all bases.
By expanding your ad types and strategies, you’ll not only defend your brand more effectively but also increase visibility and conversions across the board.
➡️ Defensive ads are just one part of product targeting. When done right, it’s a powerful strategy to grow market share, enhance brand presence, and boost revenue. Earlier this week, we released our first newsletter dedicated to product targeting, you may want to check out (link in comments)
If your brand is relying solely on Sponsored Products (SP) for defensive ad campaigns, you could be leaving your product page vulnerable to competitor attacks.
In today’s competitive Amazon marketplace, SP defensive ads—while crucial—are no longer enough to fully protect your brand from competitors who are using more sophisticated ad types like Sponsored Brands Video (SBV) and Sponsored Display (SD).
➡️ Why is this important?
Because these newer ad types, particularly video ads, appear prominently on PDPs and can distract shoppers with engaging, high-quality content, often right next to the review section.
If your brand isn’t defending this space, you're essentially handing your competitors an open door to steal your customers at the point of decision-making.
To safeguard your PDPs effectively, it’s crucial to integrate SBV and SD ads into your defensive strategy. These placements can dramatically reduce the risk of losing sales to competitor ads with strong video content. Not only that, it can also help in showcasing other products from your catalog to offer more options, a useful opportunity to cross-sell.
Then, worth combining this with a robust SP campaign for a multi-layered defense that ensures you're covering all bases.
By expanding your ad types and strategies, you’ll not only defend your brand more effectively but also increase visibility and conversions across the board.
➡️ Defensive ads are just one part of product targeting. When done right, it’s a powerful strategy to grow market share, enhance brand presence, and boost revenue. Earlier this week, we released our first newsletter dedicated to product targeting, you may want to check out (link in comments)
Sep 04, 2024 12:00AM
Amazon's SQP dashboard offers valuable insights for targeting. Using SQP for offensive product targeting increased revenue and new-to-brand customers. Product targeting campaigns outperformed keyword targeting, with SBV campaigns generating 88% new-to-brand orders.
How We Boosted NTB Customers with Offensive Product Targeting Using Amazon’s SQP Dashboard
✅The SQP dashboard under Brand Analytics is a hidden gem that can be highly useful for both keyword and product targeting.
✅In the SQP ASIN View dashboard, you can identify the top keywords related to your product. By clicking on each relevant keyword, whether branded or non-branded, you are directed to the SQD (Search Query Details) section, which displays the top 10 products for that specific search query. It also provides details about the search term and shows where your product ranks. From this SQD, you can assess relevant product targets and analyze factors like price and other key metrics.
✅Today, I'll discuss how leveraging the SQP for offensive product targeting helped us boost overall revenue and acquire new-to-brand (NTB) customers.
✅We began testing this strategy in Q4 of last year, launching campaigns using the SQP ASIN View dashboard to analyze offensive product targeting opportunities.
✅After testing and running these campaigns for over nine months, here are some key findings:
👉We created both keyword and product-targeting campaigns using the data from the SQP and SQD. The keyword targeting campaigns did not perform well for our products, and we paused them after a month. However, the offensive product targeting campaigns proved successful.
👉We launched both Sponsored Products (SP) and Sponsored Brands Video (SBV) campaigns. The SBV campaigns were primarily focused on awareness, generating 88% new-to-brand orders.
👉The overall conversion rate for these product-targeting campaigns was around 9%. Additionally, the average cost-per-click (CPC) was $1.96, which is lower than the average CPC for product targeting campaigns, which stands at $2.36.
✅There are multiple analytics dashboards available within Amazon that offer rich data and metrics for analysis. Next, we plan to test the insights from the Product Opportunity dashboards.
✅If you’re interested in more in-depth information on product targeting strategies, be sure to check out our latest article (https://lnkd.in/gSDYW6zj).
✅The SQP dashboard under Brand Analytics is a hidden gem that can be highly useful for both keyword and product targeting.
✅In the SQP ASIN View dashboard, you can identify the top keywords related to your product. By clicking on each relevant keyword, whether branded or non-branded, you are directed to the SQD (Search Query Details) section, which displays the top 10 products for that specific search query. It also provides details about the search term and shows where your product ranks. From this SQD, you can assess relevant product targets and analyze factors like price and other key metrics.
✅Today, I'll discuss how leveraging the SQP for offensive product targeting helped us boost overall revenue and acquire new-to-brand (NTB) customers.
✅We began testing this strategy in Q4 of last year, launching campaigns using the SQP ASIN View dashboard to analyze offensive product targeting opportunities.
✅After testing and running these campaigns for over nine months, here are some key findings:
👉We created both keyword and product-targeting campaigns using the data from the SQP and SQD. The keyword targeting campaigns did not perform well for our products, and we paused them after a month. However, the offensive product targeting campaigns proved successful.
👉We launched both Sponsored Products (SP) and Sponsored Brands Video (SBV) campaigns. The SBV campaigns were primarily focused on awareness, generating 88% new-to-brand orders.
👉The overall conversion rate for these product-targeting campaigns was around 9%. Additionally, the average cost-per-click (CPC) was $1.96, which is lower than the average CPC for product targeting campaigns, which stands at $2.36.
✅There are multiple analytics dashboards available within Amazon that offer rich data and metrics for analysis. Next, we plan to test the insights from the Product Opportunity dashboards.
✅If you’re interested in more in-depth information on product targeting strategies, be sure to check out our latest article (https://lnkd.in/gSDYW6zj).
Sep 04, 2024 12:00AM
Amazon introduces ASIN Search in Business Reports. The update allows searching up to 100 ASINs simultaneously, providing quick data access and saving time for sellers. This feature enhances product tracking and analysis capabilities.
Amazon Business Report ASIN Search Update! 🚀
I was checking out the business reports and noticed a small yet powerful update that Amazon has rolled out the ASIN Search option. You can now search up to 100 ASINs at once by separating them with commas. This makes it so much easier for sellers like us to quickly find the data we need right from the dashboard.
Key Advantages of the ASIN Search Option :
- Quick Data Access: Instantly find the ASINs you need.
- Time-Saver: No more scrolling through endless data.
- Better Insights: Easier to track and analyze multiple products.
This little update can make a big difference in how we manage our Amazon business.
Have you noticed this on your account?
I was checking out the business reports and noticed a small yet powerful update that Amazon has rolled out the ASIN Search option. You can now search up to 100 ASINs at once by separating them with commas. This makes it so much easier for sellers like us to quickly find the data we need right from the dashboard.
Key Advantages of the ASIN Search Option :
- Quick Data Access: Instantly find the ASINs you need.
- Time-Saver: No more scrolling through endless data.
- Better Insights: Easier to track and analyze multiple products.
This little update can make a big difference in how we manage our Amazon business.
Have you noticed this on your account?
Sep 04, 2024 12:00AM
Splitting keyword-heavy campaigns improves reach and performance. A case study showed significant improvements in impressions, orders, and ACOS after separating low-activity keywords into a new campaign. This strategy, while labor-intensive, yields better results and easier management.
If you have more than 25 keywords in a single campaign, you might be limiting their reach.
✅You may have noticed that some keywords generate very few to no impressions, while others perform much better. In such cases, try splitting your keyword list into multiple campaigns. This approach has worked well for the accounts we manage and has become a rule of thumb for us.
✅Here’s a recent case study:
We took over a campaign from a newly onboarded account, paused all keywords with little to no activity (just 14 impressions combined in the last 7 days), and added them to a new campaign. The results were compelling:
👉🏼 Week 01: Over 15k impressions, 5 orders, and 63% ACOS (expected for the first week).
👉🏼 Week 02: With minimal optimization, we maintained 15k+ impressions, saw 12 orders, and reduced ACOS to 28%.
✅The new campaign still has more than 40 keywords, and we’ll be splitting them into additional campaigns. While this approach adds extra work, it pays off with broader reach, higher sales, and improved ROAS.
✅Lastly, using a proper naming convention for these campaigns will make managing them much easier.
✅You may have noticed that some keywords generate very few to no impressions, while others perform much better. In such cases, try splitting your keyword list into multiple campaigns. This approach has worked well for the accounts we manage and has become a rule of thumb for us.
✅Here’s a recent case study:
We took over a campaign from a newly onboarded account, paused all keywords with little to no activity (just 14 impressions combined in the last 7 days), and added them to a new campaign. The results were compelling:
👉🏼 Week 01: Over 15k impressions, 5 orders, and 63% ACOS (expected for the first week).
👉🏼 Week 02: With minimal optimization, we maintained 15k+ impressions, saw 12 orders, and reduced ACOS to 28%.
✅The new campaign still has more than 40 keywords, and we’ll be splitting them into additional campaigns. While this approach adds extra work, it pays off with broader reach, higher sales, and improved ROAS.
✅Lastly, using a proper naming convention for these campaigns will make managing them much easier.
Sep 03, 2024 12:00AM
Amazon shopping trends shift across generations. Younger customers are increasing in all categories. Day-parting may become obsolete as shopping patterns change. Creative strategies are needed to engage new demographics and increase product awareness.
Adapting to New Shopping Trends on Amazon
✅If you look at these statistics, you will realize that every generation is shopping on Amazon, from Millennials to Gen Z. This trend is evident in the Brand Analytics demographic reports.
✅Customers in the age brackets of 18-24 and 25-34 are increasing across all categories.
✅We also noticed these changes during Prime Day, when the sales trend remained steady across both days. There were not many fluctuations, which made day-parting decisions very confusing and challenging.
✅I believe day-parting will become obsolete in the future, as the new generation does not have a fixed shopping pattern. During Prime Day and the ongoing Labor Day sales, we are seeing a trend where a significant amount of traffic and orders are coming in between 1 a.m. and 4 a.m., which was not common before.
✅We need to focus more on the creative side to tackle these new demographic challenges. This includes creating multiple video ads for the same product to test view rates, experimenting with different custom images across the product line, improving store pages, and utilizing all the social features available on Amazon, such as Posts and Creator Connections etc.
✅These strategies will help engage the new generation and increase product awareness.
✅If you look at these statistics, you will realize that every generation is shopping on Amazon, from Millennials to Gen Z. This trend is evident in the Brand Analytics demographic reports.
✅Customers in the age brackets of 18-24 and 25-34 are increasing across all categories.
✅We also noticed these changes during Prime Day, when the sales trend remained steady across both days. There were not many fluctuations, which made day-parting decisions very confusing and challenging.
✅I believe day-parting will become obsolete in the future, as the new generation does not have a fixed shopping pattern. During Prime Day and the ongoing Labor Day sales, we are seeing a trend where a significant amount of traffic and orders are coming in between 1 a.m. and 4 a.m., which was not common before.
✅We need to focus more on the creative side to tackle these new demographic challenges. This includes creating multiple video ads for the same product to test view rates, experimenting with different custom images across the product line, improving store pages, and utilizing all the social features available on Amazon, such as Posts and Creator Connections etc.
✅These strategies will help engage the new generation and increase product awareness.
Sep 03, 2024 12:00AM
Differentiation is key in the competitive pet treat market on Amazon. Focus on limited ingredients, organic options, targeted keywords, and unique selling points. This strategy increased a client's sales by 30% in three months.
How to make your pet treats stand out on Amazon (... this simple shift increased our client's sales by 30%)
The pet industry is booming, but competition is fierce.
Here's how we helped a client differentiate their brand and increase sales:
1️⃣ Focus on "limited ingredient" treats — Tap into the growing demand for simple, health-focused pet products. Consumers want transparency and minimal, high-quality ingredients.
2️⃣ Emphasize organic ingredients — Our client's treats contain just 1-10 organic ingredients. This aligns perfectly with the natural and organic trend in pet food.
3️⃣ Target specific keywords — Use phrases like "limited ingredient dog treats" to enhance visibility in Amazon searches. This improves click-through and conversion rates.
4️⃣ Highlight unique selling points — Stand out by emphasizing specific aspects like sustainability, customization, or health benefits.
By implementing this strategy, our client saw a 30% increase in sales within just 3 months.
The key takeaway?
In a crowded market, differentiation is crucial.
Find your unique angle and make it the centerpiece of your marketing strategy.
It's not just about having a great product — it's about communicating its value effectively. Not sure what this looks like in practice?
Take a look below.
The pet industry is booming, but competition is fierce.
Here's how we helped a client differentiate their brand and increase sales:
1️⃣ Focus on "limited ingredient" treats — Tap into the growing demand for simple, health-focused pet products. Consumers want transparency and minimal, high-quality ingredients.
2️⃣ Emphasize organic ingredients — Our client's treats contain just 1-10 organic ingredients. This aligns perfectly with the natural and organic trend in pet food.
3️⃣ Target specific keywords — Use phrases like "limited ingredient dog treats" to enhance visibility in Amazon searches. This improves click-through and conversion rates.
4️⃣ Highlight unique selling points — Stand out by emphasizing specific aspects like sustainability, customization, or health benefits.
By implementing this strategy, our client saw a 30% increase in sales within just 3 months.
The key takeaway?
In a crowded market, differentiation is crucial.
Find your unique angle and make it the centerpiece of your marketing strategy.
It's not just about having a great product — it's about communicating its value effectively. Not sure what this looks like in practice?
Take a look below.
Sep 03, 2024 12:00AM
EU markets now offer multi-ASIN search and report downloads. This feature is available for both parent and child ASINs, enhancing product management capabilities for sellers in European marketplaces.
The option to search for multiple ASINs and download reports exclusively for them is now available in EU markets, both at the parent and child ASIN levels.
Sep 03, 2024 12:00AM
CPC control is crucial in the competitive shoe category. High traffic and click volumes make profitability challenging. Effective CPC management, conversion rate optimization, and consideration of return rates are essential for success in this high-volume market.
🚀 Insights from the Shoe Category: CPC Control is Key to Success! 👟
Having worked with one of the world's leading shoe brands, I've uncovered some crucial insights into the dynamics of this competitive market. Despite the global recognition of top brands, I’ve observed that achieving a CVR above 6% remains a significant challenge due to the high traffic and click volumes in this category.
.
🔍 Here’s a crucial takeaway for anyone venturing into the shoe category:
Managing your CPC is essential.
Even with strong brand recognition and offline visibility, effective CPC control is pivotal for sustaining profitability. Emerging brands or newcomers face even greater hurdles, as the intense competition and high-volume keywords can lead to overspending on CPC if not strategically managed.
Key Factors to Consider:
1. CPC Management: Balance your CPC to ensure your profitability as the high click volumes in the shoe category can quickly lead to inflated costs.
2. Conversion Rate: Understanding and optimizing for this metric is crucial.
3. Return Rates: Shoes often have higher return rates. So, Incorporate this into your strategy to avoid unexpected losses.
As the shoe category remains one of the top high-volume sectors on platforms like Amazon so mastering these elements can be the difference between success and failure.
For those entering this space, a strategic approach to CPC and a deep understanding of the category’s intricacies are key to thriving in this competitive market.
Having worked with one of the world's leading shoe brands, I've uncovered some crucial insights into the dynamics of this competitive market. Despite the global recognition of top brands, I’ve observed that achieving a CVR above 6% remains a significant challenge due to the high traffic and click volumes in this category.
.
🔍 Here’s a crucial takeaway for anyone venturing into the shoe category:
Managing your CPC is essential.
Even with strong brand recognition and offline visibility, effective CPC control is pivotal for sustaining profitability. Emerging brands or newcomers face even greater hurdles, as the intense competition and high-volume keywords can lead to overspending on CPC if not strategically managed.
Key Factors to Consider:
1. CPC Management: Balance your CPC to ensure your profitability as the high click volumes in the shoe category can quickly lead to inflated costs.
2. Conversion Rate: Understanding and optimizing for this metric is crucial.
3. Return Rates: Shoes often have higher return rates. So, Incorporate this into your strategy to avoid unexpected losses.
As the shoe category remains one of the top high-volume sectors on platforms like Amazon so mastering these elements can be the difference between success and failure.
For those entering this space, a strategic approach to CPC and a deep understanding of the category’s intricacies are key to thriving in this competitive market.
Aug 31, 2024 12:00AM
Brands often misunderstand Amazon DSP's capabilities. Common mistakes include lack of education, poor structure, weak creatives, and insufficient data transparency. Proper setup, budgeting, and targeting are crucial for success.
Amazon DSP | Top Mistakes Brands Make
📚 Lack of Education
Many brands underestimate what Amazon DSP can truly achieve. Misunderstandings about its capabilities often lead to inflated expectations and misplaced trust.
📊Lack of Solid Foundation / Structure
DSP can be as granular as Amazon Advertising.
We segment our orders similar to our PPC campaigns in order to provide incredibly clear reporting around each stage of the funnel, and the core KPI;s for each(NTB, retargeting, competitor targeting, and new customer acquisition..)
- We typically see a lack of granularity can lead to wasted spend across audiences that do not convert and will cause eCPMs and eCPP to inflate (meaning the cost to acquire purchases will go up and the conversion rate will go down)
- That being said, overly granular setup can cause issues with visibility across available inventory placements and issues with spending budgets fully.
🎨 Underwhelming Creative
DSP’s upper-funnel power lies in targeting specific audiences with tailored creatives. This can be a huge advantage over PPC, allowing your ad to drive connection, and a much higher CTR / CVR.
🔬 Lack of Transparency
Amazon DSP comes with an overwhelming amount of date, even more so when you layer in AMC.
Most brands don’t get access to all of this data, whether due to their agency / SAAS partner or just lack of understanding of the platform. This is a huge miss.
This data can REALLY help curate strategy for your brand when shared transparently.
Examples - Path to purchase, ad type overlap, SNS insights, audience insights
Other quick tips from the btr media team -
🔶 Amazon sellers need to embrace Amazon O&O properties and stop jumping into DSP wanting to go straight to 3rd party placements. Amazon O&O properties are powerful with their first party data and trusted by shoppers. Unless you're a nonendemic brand, you should always start with Amazon O&O.
🔶 DSP should be used for products that are retail-ready and not ones that are looking to be picked up off of the ground.
- Audience availability for low selling/trending products will be small compared to retail ready/hero products
🔶 Budgets are also an issue - either over-investing or underinvesting
best practices for budgets are 10-25% of search spend for endemic advertisers
🔶 Remarketing is used to capture traffic that flows through prospecting without converting.
- Proper exclusions and targeting will ensure that no traffic is missed from one funnel step down to the next
Shoutout to Justin Nuckols and Austin Hoggatt for the insights!
📚 Lack of Education
Many brands underestimate what Amazon DSP can truly achieve. Misunderstandings about its capabilities often lead to inflated expectations and misplaced trust.
📊Lack of Solid Foundation / Structure
DSP can be as granular as Amazon Advertising.
We segment our orders similar to our PPC campaigns in order to provide incredibly clear reporting around each stage of the funnel, and the core KPI;s for each(NTB, retargeting, competitor targeting, and new customer acquisition..)
- We typically see a lack of granularity can lead to wasted spend across audiences that do not convert and will cause eCPMs and eCPP to inflate (meaning the cost to acquire purchases will go up and the conversion rate will go down)
- That being said, overly granular setup can cause issues with visibility across available inventory placements and issues with spending budgets fully.
🎨 Underwhelming Creative
DSP’s upper-funnel power lies in targeting specific audiences with tailored creatives. This can be a huge advantage over PPC, allowing your ad to drive connection, and a much higher CTR / CVR.
🔬 Lack of Transparency
Amazon DSP comes with an overwhelming amount of date, even more so when you layer in AMC.
Most brands don’t get access to all of this data, whether due to their agency / SAAS partner or just lack of understanding of the platform. This is a huge miss.
This data can REALLY help curate strategy for your brand when shared transparently.
Examples - Path to purchase, ad type overlap, SNS insights, audience insights
Other quick tips from the btr media team -
🔶 Amazon sellers need to embrace Amazon O&O properties and stop jumping into DSP wanting to go straight to 3rd party placements. Amazon O&O properties are powerful with their first party data and trusted by shoppers. Unless you're a nonendemic brand, you should always start with Amazon O&O.
🔶 DSP should be used for products that are retail-ready and not ones that are looking to be picked up off of the ground.
- Audience availability for low selling/trending products will be small compared to retail ready/hero products
🔶 Budgets are also an issue - either over-investing or underinvesting
best practices for budgets are 10-25% of search spend for endemic advertisers
🔶 Remarketing is used to capture traffic that flows through prospecting without converting.
- Proper exclusions and targeting will ensure that no traffic is missed from one funnel step down to the next
Shoutout to Justin Nuckols and Austin Hoggatt for the insights!
Aug 31, 2024 12:00AM
FBA capacity limits are crucial for Q4 success on Amazon. Reduced delivery appointments and stricter inventory limits require precise management. Planning and monitoring are essential to maintain profitability during peak season.
How FBA Capacity Limits are key to Q4 success
With Q4 around the corner, the stakes for managing your inventory and capacity have never been higher. Mismanaging these factors could put you behind the competition or, even worse, in the red.
Amazon is proactively informing us about significant reductions in FBA delivery appointments and capacity limits throughout Q4 so they can focus on fulfilling orders rather than receiving inventory.
One way they are doing this is by reducing FBA delivery appointment slots more than ever.
The other way is forcing many sellers to face reduced capacity and hard deadlines for getting their inventory into fulfillment centers, meaning you'll need to stock up early while managing smaller quantities to stay compliant.
Amazon's adjustments aim for smoother operations, but this puts more pressure on sellers to manage inventory with precision. This is where SoStocked.com by Carbon6 is the best ally for your inventory management needs.
Planning is key to avoiding costly stock-outs or being unable to create new shipments during high-demand periods.
So, even though it is easier to say than do, staying within capacity limits is crucial to optimizing your operational costs and maintaining profitability.
Always watch the Capacity Monitor towards the end of each month. This will confirm your next month's limits and help you adjust your strategy in real-time by checking the forecasts.
And if you need a hand to optimize your order-handling processes during the year's peak season, tools like SoStocked by Carbon6 is your go-to 😉
With Q4 around the corner, the stakes for managing your inventory and capacity have never been higher. Mismanaging these factors could put you behind the competition or, even worse, in the red.
Amazon is proactively informing us about significant reductions in FBA delivery appointments and capacity limits throughout Q4 so they can focus on fulfilling orders rather than receiving inventory.
One way they are doing this is by reducing FBA delivery appointment slots more than ever.
The other way is forcing many sellers to face reduced capacity and hard deadlines for getting their inventory into fulfillment centers, meaning you'll need to stock up early while managing smaller quantities to stay compliant.
Amazon's adjustments aim for smoother operations, but this puts more pressure on sellers to manage inventory with precision. This is where SoStocked.com by Carbon6 is the best ally for your inventory management needs.
Planning is key to avoiding costly stock-outs or being unable to create new shipments during high-demand periods.
So, even though it is easier to say than do, staying within capacity limits is crucial to optimizing your operational costs and maintaining profitability.
Always watch the Capacity Monitor towards the end of each month. This will confirm your next month's limits and help you adjust your strategy in real-time by checking the forecasts.
And if you need a hand to optimize your order-handling processes during the year's peak season, tools like SoStocked by Carbon6 is your go-to 😉
Aug 31, 2024 12:00AM
Amazon Store traffic boosts average order value significantly. Data shows a 25.5% increase in average sales per order and 29.5% more units per order. Customers are more engaged and buy more when visiting the Store, highlighting the importance of optimizing and driving traffic to Amazon Stores.
🚀 Boost Average Order Value 25% with Amazon Store Traffic!
Recently, I shared the importance of driving traffic to your Amazon Store, and someone asked me if there’s any data to back it up.
Well, here’s the case study you’ve been waiting for.
In July 2024, we noticed some key differences between our business report and our Amazon Store data:
■ Average Sales Per Order
Our Amazon Store achieved a 25.5% higher average sales per order, despite a slight 2.8% decrease in the average selling price.
■ Average Units Per Order Item
We also saw a 29.5% increase in units per order. Order Item Session Percentage: While there was a 14.8% decrease here, it was offset by the other positive metrics.
■ Unit Session Percentage
Most notably, our Store experienced a 10.1% higher unit session percentage, indicating stronger customer engagement.
This data shows that driving traffic to your Amazon Store doesn’t just bring in more visitors—it also increases the quality of those visits. Even with a lower average item price and a decrease in order session percentage, the higher unit session percentage clearly indicates that customers are more engaged and buying more when they’re in the Store.
This shows the importance of a well-optimized Amazon Store and driving traffic to store. If you’re not already focusing on it, now is the perfect time to start.
Recently, I shared the importance of driving traffic to your Amazon Store, and someone asked me if there’s any data to back it up.
Well, here’s the case study you’ve been waiting for.
In July 2024, we noticed some key differences between our business report and our Amazon Store data:
■ Average Sales Per Order
Our Amazon Store achieved a 25.5% higher average sales per order, despite a slight 2.8% decrease in the average selling price.
■ Average Units Per Order Item
We also saw a 29.5% increase in units per order. Order Item Session Percentage: While there was a 14.8% decrease here, it was offset by the other positive metrics.
■ Unit Session Percentage
Most notably, our Store experienced a 10.1% higher unit session percentage, indicating stronger customer engagement.
This data shows that driving traffic to your Amazon Store doesn’t just bring in more visitors—it also increases the quality of those visits. Even with a lower average item price and a decrease in order session percentage, the higher unit session percentage clearly indicates that customers are more engaged and buying more when they’re in the Store.
This shows the importance of a well-optimized Amazon Store and driving traffic to store. If you’re not already focusing on it, now is the perfect time to start.
Aug 31, 2024 12:00AM
Mobile dominates e-commerce in 2024, with 72% of page views. Data shows increased engagement on both mobile and browser platforms. Brands must prioritize mobile optimization while maintaining desktop experiences.
📊 Mobile Takes Over in 2024: Is Your Brand Keeping Up?
Just analyzed a CPG brand data on Amazon comparing 2023 to 2024. Here are the key takeaways:
➤ Mobile Dominance: Page views on mobile increased by 8%, now at 72% of total views. Sessions on mobile also up by 7%.
➤ Engagement Win: Page views per session increased for both mobile (+13%) and browser (+10%).
While not all brands see year-over-year increases, mobile consistently shows higher engagement compared to browser.
What does this mean for e-commerce brands?
■ Mobile optimization is no longer optional; it's critical
■ Focus on creating seamless mobile experiences
■ Don't neglect desktop, but prioritize mobile-first strategies
■ Investigate ways to increase engagement on both platforms
🧠 What strategies have you found most effective for enhancing the mobile shopping experience?
Just analyzed a CPG brand data on Amazon comparing 2023 to 2024. Here are the key takeaways:
➤ Mobile Dominance: Page views on mobile increased by 8%, now at 72% of total views. Sessions on mobile also up by 7%.
➤ Engagement Win: Page views per session increased for both mobile (+13%) and browser (+10%).
While not all brands see year-over-year increases, mobile consistently shows higher engagement compared to browser.
What does this mean for e-commerce brands?
■ Mobile optimization is no longer optional; it's critical
■ Focus on creating seamless mobile experiences
■ Don't neglect desktop, but prioritize mobile-first strategies
■ Investigate ways to increase engagement on both platforms
🧠 What strategies have you found most effective for enhancing the mobile shopping experience?
