🚨 Leverage Social Proof to Skyrocket Your Amazon Sales 🚨
🤯 Here’s a stat that will shock you. 99% of Amazon native brands have never touched or thought about investing in influencer marketing.
I write content for the top 1% of Amazon sellers so if you are reading this and feel convicted, it’s time to get your big boy pants on.
Trying to get influencers to promote your products on Meta and TikTok is freaking hard if you are doing it on your own.
Insense makes it EASY. Like ridiculously easy.
🤳 They have somehow cracked the code for finding you the RIGHT influencers.
Example: let’s say you sell dog toys. Do you really want to promote your products with a fitness model? Now dive deeper. Let’s say you find a dog lover influencer but then you find out that most of their followers are bots. Fruitless!
Don’t do that to yourself. Insense makes sure you and the influencer are aligned and all the paperwork is taken care of.
What makes Insense unique:
✅ Zero manual outreach! Creators apply to your campaigns in seconds.
✅ Over 60,000 VETTED content creators in over 20 countries!
✅ Automated agreements, payments, and content usage rights. I cannot stress how important this is.
✅ Receive UGC content within 10 days and sometimes sooner than that. When it comes to getting your UGC content, speed is mission-critical and Insense has a record of getting it into your hands wicked fast.
✅ Run diverse campaign types across platforms. They are an official partner of both Meta and TikTok. You’re in good hands.
As you know by now, there’s only so much growth that can happen on Amazon. 99% of my coaching clients sue influencers in some way and I bet we will see more chatter about this growth hack in 2025. Long gone are the days of relying on PPC alone. Influencer partnerships are the future.
💪 Join brands like Wholesome Wellness, Skinny Boost, Hungry Minds who have generated millions of impressions for their Amazon listings in 2025.
👉 Limited Time Offer: Insense is offering $200 towards your first campaign.
📅 Book a free demo to claim your offer: https://hubs.la/Q039XnQJ0
Join us for FREE to get instant email updates!
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Mar 24, 2025 12:00AM
Ad performance suffers from common mistakes by brands. Issues include poor campaign structure, excessive keywords, reliance on one ad type, ineffective negative keywords, ignoring top placements, and lack of defensive strategy. Addressing these can boost sales significantly.
After auditing multiple brands this quarter, we noticed a recurring pattern of mistakes that are hurting ad performance.
The surprising part? Both big and small brands are making them!
Here are some key issues we found:
1. Poor Campaign Structure - No clear naming conventions, multiple products in a single campaign, and excessive ad groups making optimization difficult.
Fix: Use a structured approach with clear naming and one product per campaign.
2. Too Many Keywords in One Campaign - Some campaigns had 50+ keywords, leading to uneven budget distribution.
Fix: Stick to 20-25 keywords per ad group for better performance.
3. Relying Only on Sponsored Product Ads - Many brands ignore Sponsored Brand, Video & Display Ads missing out on better placements and brand awareness.
Fix: Diversify your strategy - Test SB Video, Sponsored Display, and Display Video campaigns.
4. Ineffective Negative Keyword Strategy - Either no negatives or blocking relevant keywords, leading to wasted spend.
Fix: Regularly audit negatives & ensure only irrelevant terms are excluded.
5. Ignoring TOS Placements - 70% of sales on Amazon happen at the top of search, yet many brands aren’t showing up there.
Fix: Optimize Placement bidding for top placements & leverage Sponsored Brand Video ads.
6. No Defensive Strategy - Brands are letting competitors bid on their own keywords and their losing potential customers.
Fix: Run branded keyword & Defensive campaigns to protect your brand.
Results & Impact
After implementing these optimizations, we have seen remarkable growth across multiple accounts, with sales increasing by more than 80%-100% and even 150% in some cases. These improvements came from addressing small but crucial details that many brands overlook.
🔍 Want a free audit? Link is in the comment. Kindly fill the form.
The surprising part? Both big and small brands are making them!
Here are some key issues we found:
1. Poor Campaign Structure - No clear naming conventions, multiple products in a single campaign, and excessive ad groups making optimization difficult.
Fix: Use a structured approach with clear naming and one product per campaign.
2. Too Many Keywords in One Campaign - Some campaigns had 50+ keywords, leading to uneven budget distribution.
Fix: Stick to 20-25 keywords per ad group for better performance.
3. Relying Only on Sponsored Product Ads - Many brands ignore Sponsored Brand, Video & Display Ads missing out on better placements and brand awareness.
Fix: Diversify your strategy - Test SB Video, Sponsored Display, and Display Video campaigns.
4. Ineffective Negative Keyword Strategy - Either no negatives or blocking relevant keywords, leading to wasted spend.
Fix: Regularly audit negatives & ensure only irrelevant terms are excluded.
5. Ignoring TOS Placements - 70% of sales on Amazon happen at the top of search, yet many brands aren’t showing up there.
Fix: Optimize Placement bidding for top placements & leverage Sponsored Brand Video ads.
6. No Defensive Strategy - Brands are letting competitors bid on their own keywords and their losing potential customers.
Fix: Run branded keyword & Defensive campaigns to protect your brand.
Results & Impact
After implementing these optimizations, we have seen remarkable growth across multiple accounts, with sales increasing by more than 80%-100% and even 150% in some cases. These improvements came from addressing small but crucial details that many brands overlook.
🔍 Want a free audit? Link is in the comment. Kindly fill the form.
Mar 24, 2025 12:00AM
Nutrafol pays $1.35M monthly in Amazon referral fees for one product. With over $9M in monthly revenue, understanding profitability and pricing is crucial, especially on platforms like Amazon where fees are unavoidable.
Nutrafol pays $1,353,264 in referral fees every month to Amazon for ONE product!
To size that up, Amazon can pay for 130 employees because of Nutrafol's generous contributions. I sure hope seller support pays attention to Nutrafol's support cases.
CONTEXT:
Referral fees are the cost of doing business on Amazon. Every sale from a third party seller (which make up the majority of the sales) Amazon charges a referral fee. Most the time it's 15%.
Nutrafol is a category leader in many respects.
It does an ungodly amount of monthy revenue for a single ASIN. It's over $9m and has held onto this or even higher for months. There's no way to avoid this fee. This is the cost of doing business on Amazon. If you raise your price, this fee scales with you! No way of hiding.
TAKEAWAYS:
Understanding your products profitability is important. I personally have Amazon's fee structures tattooed on my thigh. My wife loves it. You need to price your products to take in all the overhead and variable costs. This is especially important if you sell on multiple channels because as we all know, Amazon likes to be the least expensive!
To size that up, Amazon can pay for 130 employees because of Nutrafol's generous contributions. I sure hope seller support pays attention to Nutrafol's support cases.
CONTEXT:
Referral fees are the cost of doing business on Amazon. Every sale from a third party seller (which make up the majority of the sales) Amazon charges a referral fee. Most the time it's 15%.
Nutrafol is a category leader in many respects.
It does an ungodly amount of monthy revenue for a single ASIN. It's over $9m and has held onto this or even higher for months. There's no way to avoid this fee. This is the cost of doing business on Amazon. If you raise your price, this fee scales with you! No way of hiding.
TAKEAWAYS:
Understanding your products profitability is important. I personally have Amazon's fee structures tattooed on my thigh. My wife loves it. You need to price your products to take in all the overhead and variable costs. This is especially important if you sell on multiple channels because as we all know, Amazon likes to be the least expensive!
Mar 24, 2025 12:00AM
Amazon warns sellers: Remove meltable inventory by April 15, 2025, or face disposal fees. Products melting at 155°F, like chocolate and gummies, are banned from FBA until October 15. Check the Meltable ASIN list to avoid errors.
Amazon's summer tradition: melting your inventory and your patience.
Sellers of chocolate, gummies, and wax-based products, Amazon has spoken. If your inventory melts in heat, you have until April 15, 2025, to remove it from FBA before Amazon disposes of it.
That is right. After May 1, any leftover meltable stock will be marked unfulfillable and disposed of for a fee.
Quick recap
✔️ Meltable products are banned from FBA between April 15 and October 15
✔️ This includes anything that melts at 155°F, like chocolate, gummies, jelly, and wax-based products
✔️ You can still sell these products with FBM, but you must handle temperature-sensitive shipping
But even if you don't sell products with this condition, check the Meltable ASIN list, which Amazon updates regularly. Why? Sometimes Amazon includes listings that are NOT even close to meltable.
For example, I once had a seller selling a hairbrush that was mistakenly listed as meltable. Yes, a hairbrush!!
If your ASIN is listed and you disagree, submit a review request and proof that your product can withstand 155°F for extended periods. ASAP.
ASINs list: https://lnkd.in/gQjvnjEp
This rule is nothing new, but sellers get caught off guard every year. Do not be that seller.
Will you sell meltable products with FBM, or are you pausing sales until fall?
Sellers of chocolate, gummies, and wax-based products, Amazon has spoken. If your inventory melts in heat, you have until April 15, 2025, to remove it from FBA before Amazon disposes of it.
That is right. After May 1, any leftover meltable stock will be marked unfulfillable and disposed of for a fee.
Quick recap
✔️ Meltable products are banned from FBA between April 15 and October 15
✔️ This includes anything that melts at 155°F, like chocolate, gummies, jelly, and wax-based products
✔️ You can still sell these products with FBM, but you must handle temperature-sensitive shipping
But even if you don't sell products with this condition, check the Meltable ASIN list, which Amazon updates regularly. Why? Sometimes Amazon includes listings that are NOT even close to meltable.
For example, I once had a seller selling a hairbrush that was mistakenly listed as meltable. Yes, a hairbrush!!
If your ASIN is listed and you disagree, submit a review request and proof that your product can withstand 155°F for extended periods. ASAP.
ASINs list: https://lnkd.in/gQjvnjEp
This rule is nothing new, but sellers get caught off guard every year. Do not be that seller.
Will you sell meltable products with FBM, or are you pausing sales until fall?
Mar 24, 2025 12:00AM
Optimize your main image quickly by improving the existing one. Avoid drastic changes; instead, make small, iterative adjustments and test them for effectiveness.
What is the fastest way to optimize your main image?👇
Should it take long to optimize your main image?
Yes and no...
What is the fastest way?
A lot of the time instead of trying to re-invent your main image, ask yourself what can I improve in the current one.
Do not come up with insane ideas, try to re-work your current one and simply improve it.
You can achieve significant results by a simple iteration process.
Make small adjustments at a time and test them.
Should it take long to optimize your main image?
Yes and no...
What is the fastest way?
A lot of the time instead of trying to re-invent your main image, ask yourself what can I improve in the current one.
Do not come up with insane ideas, try to re-work your current one and simply improve it.
You can achieve significant results by a simple iteration process.
Make small adjustments at a time and test them.
Mar 24, 2025 12:00AM
Amazon's Brand Builder tool tracks brand progress with key metrics. It offers insights to enhance trust, recognition, and customer connections, driving sales growth. Brands are categorized into five stages, with monthly data updates in Seller Central.
Amazon launched the Brand Builder tool, which helps you track your brand-building progress with key metrics and personalized recommendations.
This new tool provides tailored insights to strengthen your brand by building trust, increasing recognition, and fostering lasting customer connections, key drivers of sales growth.
Amazon Brand Builder categorizes your brand into one of five stages: Launch Viable Selection, Establish Brand Identity, Grow Brand Awareness, Build Brand Loyalty, and Strengthen Brand Recall.
You can find it under the Brands menu in Seller Central by clicking Build Your Brand. Data refreshes monthly so stay updated on your progress.
This new tool provides tailored insights to strengthen your brand by building trust, increasing recognition, and fostering lasting customer connections, key drivers of sales growth.
Amazon Brand Builder categorizes your brand into one of five stages: Launch Viable Selection, Establish Brand Identity, Grow Brand Awareness, Build Brand Loyalty, and Strengthen Brand Recall.
You can find it under the Brands menu in Seller Central by clicking Build Your Brand. Data refreshes monthly so stay updated on your progress.
Mar 24, 2025 12:00AM
Catcall campaigns offer valuable insights for Amazon PPC strategies. They help identify inventory issues, uncover low-cost converting ASINs, and ensure proper ad placements. Keep bids low and be patient for optimal results.
Important Ad strategy - Catcall Campaigns
Ever heard of Catcall campaigns? If you’re not running them, you might be missing out on valuable insights and easy wins in your Amazon PPC strategy.
I launched one with the lowest bids possible, and for one weeks nothing. No clicks, no movement. But then, out of nowhere, conversions started generating in at that same low bid.
Why should you run a Catcall campaign?
1. If you have a very huge SKUs list then, It helps you to understand inventory and ineligibility issues that could be blocking impressions.
2. It identifies unexpected converting ASINs that can drive sales at low costs.
3. It ensures your products are actually showing up where they should, giving you better control over your ad placements.
How to make it work?
The trick is to keep your budget & bids low. Ideally you should not spend more than 2% of your total spend. Patience is key because this campaign isn’t about generating massive sales, it’s about discovery and fine tuning your strategy.
Ever heard of Catcall campaigns? If you’re not running them, you might be missing out on valuable insights and easy wins in your Amazon PPC strategy.
I launched one with the lowest bids possible, and for one weeks nothing. No clicks, no movement. But then, out of nowhere, conversions started generating in at that same low bid.
Why should you run a Catcall campaign?
1. If you have a very huge SKUs list then, It helps you to understand inventory and ineligibility issues that could be blocking impressions.
2. It identifies unexpected converting ASINs that can drive sales at low costs.
3. It ensures your products are actually showing up where they should, giving you better control over your ad placements.
How to make it work?
The trick is to keep your budget & bids low. Ideally you should not spend more than 2% of your total spend. Patience is key because this campaign isn’t about generating massive sales, it’s about discovery and fine tuning your strategy.
Mar 24, 2025 12:00AM
Amazon's DeDiT framework enhances AI translation. By understanding context and ambiguity, ensuring accurate, contextually aware translations. This innovation refines AI search and machine learning, making Amazon's ecosystem reliable across languages and markets.
Amazon is not just selling worldwide. It is thinking worldwide.
AI is no longer just translating words, it is understanding them.
Imagine a world where AI doesn’t just translate words but understands them, detecting ambiguity, looking at context, and choosing the correct meaning before it translates.
That is Amazon’s new DeDiT framework (Detect, Disambiguate, and Translate) designed to think before it translates, ensuring accuracy and contextual awareness like never before.
But this isn’t just about making translations more accurate. It’s about giving AI actual reasoning abilities to make judgment calls like a human would.
✔️ AI will detect if a word has multiple meanings before translating.
✔️ It uses context clues from images and text to get the right meaning.
✔️ If no ambiguity exists, AI skips unnecessary steps and translates right away.
What makes this so interesting is that Amazon is refining Rufus, AI search, and machine learning systems to make them universally reliable across all languages and markets.
This shift ensures that search results and product recommendations are contextually relevant, no matter the language.
And instead of building new tools, Amazon is standardizing its AI’s ability to think and adapt, ensuring its ecosystem works just as well in Spanish, French, or Japanese as it does in English.
For sellers, this means AI-driven search will be more precise, making optimized listings even more powerful.
For agencies, this opens more localization opportunities and a bigger role in helping brands connect with global audiences.
The question is: Is this a breakthrough in making AI more adaptable, or is Amazon just making sure its AI dominance speaks every language?
AI is no longer just translating words, it is understanding them.
Imagine a world where AI doesn’t just translate words but understands them, detecting ambiguity, looking at context, and choosing the correct meaning before it translates.
That is Amazon’s new DeDiT framework (Detect, Disambiguate, and Translate) designed to think before it translates, ensuring accuracy and contextual awareness like never before.
But this isn’t just about making translations more accurate. It’s about giving AI actual reasoning abilities to make judgment calls like a human would.
✔️ AI will detect if a word has multiple meanings before translating.
✔️ It uses context clues from images and text to get the right meaning.
✔️ If no ambiguity exists, AI skips unnecessary steps and translates right away.
What makes this so interesting is that Amazon is refining Rufus, AI search, and machine learning systems to make them universally reliable across all languages and markets.
This shift ensures that search results and product recommendations are contextually relevant, no matter the language.
And instead of building new tools, Amazon is standardizing its AI’s ability to think and adapt, ensuring its ecosystem works just as well in Spanish, French, or Japanese as it does in English.
For sellers, this means AI-driven search will be more precise, making optimized listings even more powerful.
For agencies, this opens more localization opportunities and a bigger role in helping brands connect with global audiences.
The question is: Is this a breakthrough in making AI more adaptable, or is Amazon just making sure its AI dominance speaks every language?
Mar 24, 2025 12:00AM
Amazon highlights sustainability with a new slide. Products with Climate Pledge Friendly certification will have their eco-friendly credentials showcased below the A+ content, ensuring visibility and enhancing brand impact.
Amazon is introducing a new 'Focus on Sustainability' slide below the A+ page. Any product that is Climate Pledge Friendly certified will have its sustainability certifications highlighted.
In the example below, the product is certified for 'Compact by Design'. Placing this section below the A+ content ensures that every customer viewing the product details sees it, creating a positive impact for the brand.
In the example below, the product is certified for 'Compact by Design'. Placing this section below the A+ content ensures that every customer viewing the product details sees it, creating a positive impact for the brand.
Mar 17, 2025 12:00AM
A new Chinese seller exploits Amazon's system. Bypassing strict approval in the Baby category with zero feedback. Meanwhile, legitimate sellers face penalties for minor infractions, highlighting Amazon's inconsistent enforcement of policies.
Here's another example of a new Chinese seller exploiting the system to the max. Getting approved in the Baby category is nearly impossible, yet this seller with zero feedback is flagrantly violating rules, and Amazon does nothing to enforce its policies.
Meanwhile, countless legitimate sellers are being punished by Amazon for minor—or even zero—infractions. How is this fair? Does it make any sense?
@realDonaldTrump @mcuban @elonmusk @HawleyMO
Meanwhile, countless legitimate sellers are being punished by Amazon for minor—or even zero—infractions. How is this fair? Does it make any sense?
@realDonaldTrump @mcuban @elonmusk @HawleyMO
Mar 17, 2025 12:00AM
Q1 2025 saw a remarkable 255% growth in orders and a 159.2% revenue increase. Key strategies included campaign optimizations, new product testing, and inventory adjustments, leading to improved conversion rates and efficiency.
Scaling to 200%+ YoY Growth in Q1 2025 🚀
Let’s be real - Q1 isn’t the most exciting time for sales. After the holiday rush,
we usually expect a slowdown. But this year?
- 255% growth in total orders
- 240% increase in units ordered
- 159.2% jump in revenue
January 2025 & February 2025 Breakdown :
- January Sales: $61,789 (+124.7% YoY)
- February Sales: $85,623 (+191.5% YoY)
- Organic Growth: 73.1% of sales in January, increasing to 74.2% in February.
- TACOS Improvement: 8.61% in January and 6.71% in February, showing higher efficiency & profitability.
- Conversion Rate Growth: 16.1% in January, jumping to 19.49% in February - a sign that optimizations are paying off!
We weren’t expecting Q1 to take off like this, but a few key strategies made the difference:
1. Smart Campaign Optimizations - Adjusted bids, Controlled CPC, and focused on high-converting hours.
2. Testing New Strategies & Products - Launching and Testing New Products and Campaign Strategies.
3. Inventory & Pricing Adjustments - Made sure we stayed in stock and optimized pricing to stay competitive.
4. Leveraging Organic Growth and Rankings
Let’s be real - Q1 isn’t the most exciting time for sales. After the holiday rush,
we usually expect a slowdown. But this year?
- 255% growth in total orders
- 240% increase in units ordered
- 159.2% jump in revenue
January 2025 & February 2025 Breakdown :
- January Sales: $61,789 (+124.7% YoY)
- February Sales: $85,623 (+191.5% YoY)
- Organic Growth: 73.1% of sales in January, increasing to 74.2% in February.
- TACOS Improvement: 8.61% in January and 6.71% in February, showing higher efficiency & profitability.
- Conversion Rate Growth: 16.1% in January, jumping to 19.49% in February - a sign that optimizations are paying off!
We weren’t expecting Q1 to take off like this, but a few key strategies made the difference:
1. Smart Campaign Optimizations - Adjusted bids, Controlled CPC, and focused on high-converting hours.
2. Testing New Strategies & Products - Launching and Testing New Products and Campaign Strategies.
3. Inventory & Pricing Adjustments - Made sure we stayed in stock and optimized pricing to stay competitive.
4. Leveraging Organic Growth and Rankings
Mar 17, 2025 12:00AM
Launch products in Europe with Amazon's £50,000 fee credits. Valid until December 2025. Exclusive to invited sellers, funds apply to specified stores/products and expire in one year. Terms violations void the offer; Amazon may alter or cancel incentives anytime.
If you're considering launching your products in European markets, now is the perfect time. Amazon is offering £50,000 in fee credits, applicable to referral and FBA fees, with the offer expiring in December 2025.
This program is exclusively for invited sellers who receive an offer via email, the Seller Benefits page, or Marketplace product guidance. The offer details include the incentive type, amount in local currency, and expiration date.
Incentives apply only to the specified stores or products outlined in the offer. To unlock funds, complete all eligibility steps on time, and funds are deposited directly into your seller account. Unused amounts expire after one year and are non-transferable or redeemable for cash.
Violating the Terms & Conditions or the Amazon Business Services Agreement will void the offer. Amazon reserves the right to modify or cancel incentives and terminate participation at any time.
This program is exclusively for invited sellers who receive an offer via email, the Seller Benefits page, or Marketplace product guidance. The offer details include the incentive type, amount in local currency, and expiration date.
Incentives apply only to the specified stores or products outlined in the offer. To unlock funds, complete all eligibility steps on time, and funds are deposited directly into your seller account. Unused amounts expire after one year and are non-transferable or redeemable for cash.
Violating the Terms & Conditions or the Amazon Business Services Agreement will void the offer. Amazon reserves the right to modify or cancel incentives and terminate participation at any time.
Mar 17, 2025 12:00AM
Amazon's suggested keywords often lack precision, focusing on reach over conversions. They derive from historical searches, category relevance, and bidding behavior. To benefit, verify keyword relevance, check search volume, and prioritize high-converting keywords.
Why amazon suggested kw is not 100% accurate?
Have you ever scrolled through the recommended keywords on Amazon while creating campaigns and asked yourself, Why are these irrelevant keywords Amazon is showing?
Amazon's algorithm doesn't necessarily provide high intent keywords. Instead, it takes ideas from:
1. Historical search patterns and matches them with product listings.
2. Relevance to category (sometimes loosely)
3. Advertisers’ bidding behavior
But the point is Amazon is more about expanding reach, rather than necessarily conversions. That’s why there are so many broad, low intent keywords or irrelevant keywords included. More exposure to them, but not necessarily more sales to us and ultimately more money on Amazon pocket.
Then how to use those suggested keywords in our favor?
1. Don't take all suggested keywords blindly, verify that whether the keywords is relevant for your product or not.
2. Check whatever keywords Amazon is suggesting, are those keywords have search volume or not.
3. Focus on keywords that actually convert at good ACOS.
Amazon gives us the information, yet PPC managing is entirely in how we operate with it.
Have you ever scrolled through the recommended keywords on Amazon while creating campaigns and asked yourself, Why are these irrelevant keywords Amazon is showing?
Amazon's algorithm doesn't necessarily provide high intent keywords. Instead, it takes ideas from:
1. Historical search patterns and matches them with product listings.
2. Relevance to category (sometimes loosely)
3. Advertisers’ bidding behavior
But the point is Amazon is more about expanding reach, rather than necessarily conversions. That’s why there are so many broad, low intent keywords or irrelevant keywords included. More exposure to them, but not necessarily more sales to us and ultimately more money on Amazon pocket.
Then how to use those suggested keywords in our favor?
1. Don't take all suggested keywords blindly, verify that whether the keywords is relevant for your product or not.
2. Check whatever keywords Amazon is suggesting, are those keywords have search volume or not.
3. Focus on keywords that actually convert at good ACOS.
Amazon gives us the information, yet PPC managing is entirely in how we operate with it.
Mar 17, 2025 12:00AM
Amazon's new Creative Strength rating for Sponsored Brand campaigns evaluates headlines and custom images to optimize ad performance. It scores ads based on asset variety and quality, identifying effective creatives or areas needing improvement. Currently in beta, not available in all markets.
Creative Strength Rating for SB Campaigns! 🎯
Amazon has introduced a Creative Strength rating for Sponsored Brand campaigns, evaluating your headline and custom images to help optimize ad performance.
What’s New?
Your SB ads now get a Creative Strength score based on the variety and quality of assets used.
Helps identify whether your creatives are effective or need improvements.
Currently in beta and not available in all markets.
Amazon has introduced a Creative Strength rating for Sponsored Brand campaigns, evaluating your headline and custom images to help optimize ad performance.
What’s New?
Your SB ads now get a Creative Strength score based on the variety and quality of assets used.
Helps identify whether your creatives are effective or need improvements.
Currently in beta and not available in all markets.
Mar 17, 2025 12:00AM
Amazon's automated system mistakenly flagged a compliant dietary supplement. Risking $500,000 in revenue. Despite a successful appeal, the listing was restricted due to internal miscommunication. Quick escalation resolved the issue, highlighting the need for vigilant follow-up.
The $500,000 warning that Amazon sends by mistake
Imagine waking up to a violation notice from Amazon that threatens your entire business.
That’s exactly what happened to a dietary supplement seller who reached out to us after Amazon flagged their product for non-compliance with FDA labeling requirements.
The claim?
⚠️ The botanical percentage content on the label was misrepresented or non-compliant.
The reality?
✅ The product was fully compliant, but Amazon’s automated system flagged it anyway.
And here’s the kicker: if the seller didn’t appeal in time, their listing would be suspended, putting more than $500,000 in annual revenue at risk.
The first appeal had to be a Picture-Perfect submission
The seller knew this wasn’t the time to improvise, so they came straight to us.
We went all in:
✔️ Prepared a rock-solid appeal
✔️ Submitted clear data, images, and documentation proving compliance
✔️ Got Amazon’s approval and confirmation that the violation would be removed
A win, right? Not quite.
When the appeal deadline arrived, Amazon restricted the listing anyway.
Why? Because Amazon forgot to tell Amazon.
Anyone who’s dealt with Amazon knows one hand doesn’t always talk to the other (even though they should)
So, the second we saw the restriction go live, we reopened the case immediately and did what Seller Support couldn’t:
📌 We escalated the issue directly to the team responsible for resolving Account Health violations.
📌 We provided proof that Amazon itself had approved the appeal.
📌 We pushed for an urgent review, bypassing the usual back-and-forth.
And just one hour later, the problem was solved.
No more restrictions. No more warnings. No more revenue at risk.
So, if you sell dietary supplements (or any product in a high-regulation category), here’s what you need to know:
📌 Account Health violations are automated. Amazon doesn’t always get it right.
📌 If your listing is flagged, the clock is ticking, so appeal fast, appeal correctly.
📌 Even if Amazon approves your appeal, follow up aggressively because they might not update their system.
Amazon’s systems don’t always communicate internally, and when that happens, sellers are the ones who pay the price.
Has this ever happened to you? Drop your horror stories in the comments.
Imagine waking up to a violation notice from Amazon that threatens your entire business.
That’s exactly what happened to a dietary supplement seller who reached out to us after Amazon flagged their product for non-compliance with FDA labeling requirements.
The claim?
⚠️ The botanical percentage content on the label was misrepresented or non-compliant.
The reality?
✅ The product was fully compliant, but Amazon’s automated system flagged it anyway.
And here’s the kicker: if the seller didn’t appeal in time, their listing would be suspended, putting more than $500,000 in annual revenue at risk.
The first appeal had to be a Picture-Perfect submission
The seller knew this wasn’t the time to improvise, so they came straight to us.
We went all in:
✔️ Prepared a rock-solid appeal
✔️ Submitted clear data, images, and documentation proving compliance
✔️ Got Amazon’s approval and confirmation that the violation would be removed
A win, right? Not quite.
When the appeal deadline arrived, Amazon restricted the listing anyway.
Why? Because Amazon forgot to tell Amazon.
Anyone who’s dealt with Amazon knows one hand doesn’t always talk to the other (even though they should)
So, the second we saw the restriction go live, we reopened the case immediately and did what Seller Support couldn’t:
📌 We escalated the issue directly to the team responsible for resolving Account Health violations.
📌 We provided proof that Amazon itself had approved the appeal.
📌 We pushed for an urgent review, bypassing the usual back-and-forth.
And just one hour later, the problem was solved.
No more restrictions. No more warnings. No more revenue at risk.
So, if you sell dietary supplements (or any product in a high-regulation category), here’s what you need to know:
📌 Account Health violations are automated. Amazon doesn’t always get it right.
📌 If your listing is flagged, the clock is ticking, so appeal fast, appeal correctly.
📌 Even if Amazon approves your appeal, follow up aggressively because they might not update their system.
Amazon’s systems don’t always communicate internally, and when that happens, sellers are the ones who pay the price.
Has this ever happened to you? Drop your horror stories in the comments.
Mar 17, 2025 12:00AM
Amazon strengthens A2A sales. New ungating language, order ID fields for claims, and support suggesting reselling on Amazon. A2A aligns with TOS, with no expected changes.
Amazon continues to double down on allowing A2A (Amazon to Amazon) on the platform.
1. They added language to the ungating screen.
2. They have a field to input Amazon order IDs when appealing claims.
3. New one! Amazon customer support outright suggesting to resell a product back on Amazon.
Item came in expired, chat was opened to request a refund and here is what the rep said (see picture):
A2A continues to remain with TOS and we will keep firing orders until that changes, but I am no worried about that anytime soon.
CC: @Chadventures_ for the screenshot.
1. They added language to the ungating screen.
2. They have a field to input Amazon order IDs when appealing claims.
3. New one! Amazon customer support outright suggesting to resell a product back on Amazon.
Item came in expired, chat was opened to request a refund and here is what the rep said (see picture):
A2A continues to remain with TOS and we will keep firing orders until that changes, but I am no worried about that anytime soon.
CC: @Chadventures_ for the screenshot.
Mar 17, 2025 12:00AM
Spring Sale can significantly boost ad strategy and sales. A brand saw 56% sales increase and 40% YoY growth in March 2024, with 60% YoY growth in April. Now, they achieve 100%+ YoY growth monthly. Focus on long-term strategies for sustained success.
The upcoming Spring Sale may not be as hyped as Prime Day, but these smaller sales and deals play a crucial role. They can act as a jumpstart for your entire ad strategy by driving significant traffic and conversions.
Last year, we onboarded a brand in March 2024, with 10 SKUs approved for the Spring Sale for the first time. That month, they saw a 56% increase in overall sales compared to the previous month and 40% YoY growth. In April 2024, their YoY growth surged to 60%. (Details are in the comment)
The 2024 Spring Sale transformed the account’s trajectory, establishing long-term ad performance. That same brand now achieves 100%+ YoY growth every month, with TACOS consistently below 8%.
Approach these smaller sales with a long-term strategy. Build efficient campaigns that sustain growth beyond the sale period, rather than focusing solely on short-term results.
Last year, we onboarded a brand in March 2024, with 10 SKUs approved for the Spring Sale for the first time. That month, they saw a 56% increase in overall sales compared to the previous month and 40% YoY growth. In April 2024, their YoY growth surged to 60%. (Details are in the comment)
The 2024 Spring Sale transformed the account’s trajectory, establishing long-term ad performance. That same brand now achieves 100%+ YoY growth every month, with TACOS consistently below 8%.
Approach these smaller sales with a long-term strategy. Build efficient campaigns that sustain growth beyond the sale period, rather than focusing solely on short-term results.
Mar 17, 2025 12:00AM
Amazon is increasing AWD fees in 2025. Affecting storage and processing costs. Storage rates rise by 16.7%, and processing fees split into inbound and outbound charges. AWD remains cheaper than FBA, but the cost advantage is reduced.
☠️ Amazon Raises AWD Fees for 2025 ☠️
Amazon sellers, heads up—significant changes are coming to Amazon Warehousing and Distribution (AWD) fees in 2025. Amazon is set to increase AWD rates starting April 1, 2025, impacting storage and processing costs for sellers. I hate to bring you more bad news, but there's no escaping it.
Did you really believe Amazon when they said that they would not raise fees in 2025? I'm sorry but if you fell for that, YNGMI.
👉 Here’s the breakdown:
Storage Fee Hike: The base storage rate will jump from $0.48 to $0.56 per cubic foot—a 16.7% increase. Even with the “Smart Storage” discount (now upped to 15% from 10%), the effective rate rises from $0.43 to $0.48 per cubic foot. 🤯
Processing Fees Split: AWD processing fees will now separate into inbound ($0.47-$0.81 per unit) and outbound ($0.18-$0.61 per unit) charges, replacing the previous combined fee of $0.65-$1.42. This shift will raise costs depending on your shipment patterns.
Why the Change? Don't ask stupid questions. Amazon money printer goes brrrrr.
Takeaway for YOU: While AWD remains cheaper than FBA storage ($0.87-$2.40 per cubic foot), these increases erode some of its cost advantage. Sellers relying on AWD as a buffer for FBA replenishment will feel the squeeze big time.
I want to know what you think. Are you rethinking your inventory strategy or doubling down on AWD? Drop your comments below!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Amazon sellers, heads up—significant changes are coming to Amazon Warehousing and Distribution (AWD) fees in 2025. Amazon is set to increase AWD rates starting April 1, 2025, impacting storage and processing costs for sellers. I hate to bring you more bad news, but there's no escaping it.
Did you really believe Amazon when they said that they would not raise fees in 2025? I'm sorry but if you fell for that, YNGMI.
👉 Here’s the breakdown:
Storage Fee Hike: The base storage rate will jump from $0.48 to $0.56 per cubic foot—a 16.7% increase. Even with the “Smart Storage” discount (now upped to 15% from 10%), the effective rate rises from $0.43 to $0.48 per cubic foot. 🤯
Processing Fees Split: AWD processing fees will now separate into inbound ($0.47-$0.81 per unit) and outbound ($0.18-$0.61 per unit) charges, replacing the previous combined fee of $0.65-$1.42. This shift will raise costs depending on your shipment patterns.
Why the Change? Don't ask stupid questions. Amazon money printer goes brrrrr.
Takeaway for YOU: While AWD remains cheaper than FBA storage ($0.87-$2.40 per cubic foot), these increases erode some of its cost advantage. Sellers relying on AWD as a buffer for FBA replenishment will feel the squeeze big time.
I want to know what you think. Are you rethinking your inventory strategy or doubling down on AWD? Drop your comments below!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Mar 17, 2025 12:00AM
Amazon enforces strict title policies, blocking non-compliant listings. Titles over 200 characters, redundant keywords, and banned characters trigger errors. Sellers must prioritize audience-driven optimization over keyword stuffing to avoid penalties.
Amazon is cracking down on bad titles. Good thing your competitors still have theirs.
If you thought Amazon’s title policy update was just a warning, think again. Sellers are now getting hard errors when trying to update non-compliant listings.
🔴 New Amazon error encountered: 100470
⚠️ Error Message: Your title contains redundant information or violates the length requirement
Amazon is now fully enforcing the title restrictions rolled out in January, meaning you will have issues updating your listings if your titles do not comply.
✔️ Titles exceeding 200 characters will be blocked
✔️ Duplicate and excessive keywords will trigger errors
✔️ Banned special characters will stop updates
✔️ The AI Review Listing Updates system is enforcing changes automatically
And if you think for a second, it makes sense that Amazon is moving away from keyword stuffing and toward audience-driven optimization.
This is one of the most obvious changes that tells me that Amazon is changing ranking systems and how we build listings.
Keyword stuffing is officially against the policies and sellers need to embrace AI optimization practices (semantic SEO)
In other words, this policy shows us that we must start prioritizing intent, behavior, and relevance over keyword density. That way, we don't just keep our listings clean and consistent but also optimize the content for how our audience shop.
What stands out from all this change is the reality that Amazon is changing how products get discovered.
This change is intended not only to make content more digestible for customers but also to help IA better understand our products and match them with the customer's intent.
The question is, are you adjusting your strategy or waiting until your listings get flagged?
If you thought Amazon’s title policy update was just a warning, think again. Sellers are now getting hard errors when trying to update non-compliant listings.
🔴 New Amazon error encountered: 100470
⚠️ Error Message: Your title contains redundant information or violates the length requirement
Amazon is now fully enforcing the title restrictions rolled out in January, meaning you will have issues updating your listings if your titles do not comply.
✔️ Titles exceeding 200 characters will be blocked
✔️ Duplicate and excessive keywords will trigger errors
✔️ Banned special characters will stop updates
✔️ The AI Review Listing Updates system is enforcing changes automatically
And if you think for a second, it makes sense that Amazon is moving away from keyword stuffing and toward audience-driven optimization.
This is one of the most obvious changes that tells me that Amazon is changing ranking systems and how we build listings.
Keyword stuffing is officially against the policies and sellers need to embrace AI optimization practices (semantic SEO)
In other words, this policy shows us that we must start prioritizing intent, behavior, and relevance over keyword density. That way, we don't just keep our listings clean and consistent but also optimize the content for how our audience shop.
What stands out from all this change is the reality that Amazon is changing how products get discovered.
This change is intended not only to make content more digestible for customers but also to help IA better understand our products and match them with the customer's intent.
The question is, are you adjusting your strategy or waiting until your listings get flagged?
Mar 17, 2025 12:00AM
Last-touch attribution misleads ad optimization by crediting the wrong ad. Amazon's new Multi-Touch Attribution in Seller Central reveals true ad impact, potentially changing how ROAS is measured and optimized.
The Dangerous Amazon Ad Optimization Trap Nobody Talks About
Last-Touch Sales Attribution.
It seems small, but it changes everything about how you optimize.
Imagine this:
A customer searches "Sandals for Women." Your Sponsored Product Ad (#1) appears. They click and view your listing. On your product page, they spot another Sponsored Product Ad (#2). Curious, they click on Ad #2, but quickly lose interest. They go back and buy the first product.
Guess which ad gets the credit?
Sponsored Ad #2, which didn’t lead to the sale.
The problem is clear.
When optimizing, Ad #1—the one that truly brought the sale—gets no credit.
You might wrongly reduce its spend or even pause it. Meanwhile, Ad #2 looks like a winner, though it didn’t help much.
This misleads your decisions and hurts sales.
Amazon Marketing Cloud (AMC) fixes this. It could offer different multi-touch attribution that shows the real impact of each ad.
But AMC can feel complex, even out of reach.
Good news:
Amazon is releasing Multi-Touch Attribution right in Seller Central.
You can now clearly see both Last-Touch and Multi-Touch results side by side. Ads you thought were costly might actually be driving your sales.
Will you use multi-touch attribution or stick with Last-Click?
I believe how we measure ROAS and optimize ads will change greatly.
Last-Touch Sales Attribution.
It seems small, but it changes everything about how you optimize.
Imagine this:
A customer searches "Sandals for Women." Your Sponsored Product Ad (#1) appears. They click and view your listing. On your product page, they spot another Sponsored Product Ad (#2). Curious, they click on Ad #2, but quickly lose interest. They go back and buy the first product.
Guess which ad gets the credit?
Sponsored Ad #2, which didn’t lead to the sale.
The problem is clear.
When optimizing, Ad #1—the one that truly brought the sale—gets no credit.
You might wrongly reduce its spend or even pause it. Meanwhile, Ad #2 looks like a winner, though it didn’t help much.
This misleads your decisions and hurts sales.
Amazon Marketing Cloud (AMC) fixes this. It could offer different multi-touch attribution that shows the real impact of each ad.
But AMC can feel complex, even out of reach.
Good news:
Amazon is releasing Multi-Touch Attribution right in Seller Central.
You can now clearly see both Last-Touch and Multi-Touch results side by side. Ads you thought were costly might actually be driving your sales.
Will you use multi-touch attribution or stick with Last-Click?
I believe how we measure ROAS and optimize ads will change greatly.
Mar 17, 2025 12:00AM
Amazon's 2025 fee updates for MCD and AWD take effect April 1. MCD shifts to distance-based fees, while AWD offers Smart Storage discounts for consistent inventory. Separate processing fees and new pricing tiers are introduced.
Good news, you can get discounts on AWD. The catch? You need to master Amazon’s inventory management puzzle first.
Back in December, we talked about Amazon’s 2025 fee updates and how they would impact Multi-Channel Distribution (MCD) and Amazon Warehousing and Distribution (AWD). Well, April 1 is right around the corner, and those changes are about to take effect.
If you use MCD or AWD, your logistics costs could look very different soon.
Quick Recap of what is changing
MCD Outbound Transportation Fees
MCD has allowed sellers to use Amazon’s logistics network for orders outside of Amazon. Until now, shipping costs were fixed, but that is changing.
✔️ Old model: Flat transportation fee, regardless of distance
✔️ New model: Distance-based fees, meaning longer shipments will cost more
AWD Updates
AWD is Amazon’s centralized inventory hub, but it is also getting a major pricing update.
✔️ Smart Storage discounts: Sellers maintaining consistent inventory levels get 10 percent off storage fees
✔️ Processing fees split: Inbound and outbound processing fees will now be separate charges
✔️ New pricing tiers: Base rates, Smart Storage rates, and Amazon Managed rates will determine costs based on inventory management
So, are these changes helping sellers streamline operations, or is this just another way for Amazon to shift costs?
I would love to hear your take on this as we get closer to April.
Back in December, we talked about Amazon’s 2025 fee updates and how they would impact Multi-Channel Distribution (MCD) and Amazon Warehousing and Distribution (AWD). Well, April 1 is right around the corner, and those changes are about to take effect.
If you use MCD or AWD, your logistics costs could look very different soon.
Quick Recap of what is changing
MCD Outbound Transportation Fees
MCD has allowed sellers to use Amazon’s logistics network for orders outside of Amazon. Until now, shipping costs were fixed, but that is changing.
✔️ Old model: Flat transportation fee, regardless of distance
✔️ New model: Distance-based fees, meaning longer shipments will cost more
AWD Updates
AWD is Amazon’s centralized inventory hub, but it is also getting a major pricing update.
✔️ Smart Storage discounts: Sellers maintaining consistent inventory levels get 10 percent off storage fees
✔️ Processing fees split: Inbound and outbound processing fees will now be separate charges
✔️ New pricing tiers: Base rates, Smart Storage rates, and Amazon Managed rates will determine costs based on inventory management
So, are these changes helping sellers streamline operations, or is this just another way for Amazon to shift costs?
I would love to hear your take on this as we get closer to April.
Mar 17, 2025 12:00AM
Clinique's Amazon Brandstore now features live chat. Allowing real-time customer interaction with brand ambassadors. This enhancement showcases the potential of Brandstores for those with substantial budgets.
Only BIG brands can do that
with a BIG budget 🤫
Recently, Clinique has added a completely new function to its Amazon Brandstore in addition to the follow button:
👉 Live Chat
This means customers can ask questions – and brand ambassadors at Amazon answer them in real time.
The Brandstore has long been more than just a store.
He can do much more if you have 😜 the budget for it
What do you think about that?
Would you use the feature?
with a BIG budget 🤫
Recently, Clinique has added a completely new function to its Amazon Brandstore in addition to the follow button:
👉 Live Chat
This means customers can ask questions – and brand ambassadors at Amazon answer them in real time.
The Brandstore has long been more than just a store.
He can do much more if you have 😜 the budget for it
What do you think about that?
Would you use the feature?
Mar 17, 2025 12:00AM
DeepSeek-R1 is now fully managed on Amazon Bedrock. AWS leads as the first cloud provider to offer this, complete with essential tools and safeguards for creating impactful GenAI applications.
We’ve made it even easier to use DeepSeek-R1.
It’s now available in Amazon Bedrock as a fully managed model (AWS is the first cloud service provider to offer it fully managed, generally available).
Needs no setup or maintenance, and has all the safeguards and tools you’ll need (like Guardrails, Agents, and Knowledge Bases) to create impactful, useful GenAI apps. Have at it. https://aboutamazon.com/news/aws/aws-deepseek-r1-fully-managed-generally-available
It’s now available in Amazon Bedrock as a fully managed model (AWS is the first cloud service provider to offer it fully managed, generally available).
Needs no setup or maintenance, and has all the safeguards and tools you’ll need (like Guardrails, Agents, and Knowledge Bases) to create impactful, useful GenAI apps. Have at it. https://aboutamazon.com/news/aws/aws-deepseek-r1-fully-managed-generally-available
Mar 17, 2025 12:00AM
Amazon introduces 'Business Performance Insights' on its sales dashboard. Offering AI-generated summaries of performance over time. A valuable tool for sellers to track and analyze sales trends efficiently.
New feature on the Amazon sales dashboard: ‘Business Performance Insights’
Seems like an AI generated summary of performance over time. Decent addition.
Seems like an AI generated summary of performance over time. Decent addition.
Mar 17, 2025 12:00AM
Amazon FBA excels. But not for heavy products like this 50-pound item. Spreetail's FBM strategy outperforms FBA by optimizing costs and logistics, proving successful with over 10k units sold. FBA isn't always the best fit; FBM can be more effective in specific cases.
Amazon FBA is the best logistics program I've seen. But for this product, it simply wouldn't work.
The Amazon FBA fee would be $28.23 but it's currently selling for $32.99. How is this possible??
FBM (Fulfilled by Merchant).
CONTEXT:
Shipping heavy products gets really expensive with Amazon FBA. This product is 50 pounds! If you wanted to sell this profitably on Amazon, you'd have to charge at least $50. But if you have the right approach with FBM, as the seller of this product Spreetail does, you can get the unit economics to look much better. I've spoken with Spreetail, I know that they have multiple locations and specialize in bulky products.
You can't fake these numbers.
Selling 10k+ units of a 50 pound product tells me they're succeeding in a way that few can. It's possible only Spreetail can. I haven't seen anyone else that can do this type of FBM.
Amazon FBA isn't a one size fits all. I mean, it fits a lot of situations and can help small teams scale in amazing ways.
TAKEAWAYS:
As good as Amazon FBA is, you can beat it in some corner situations. FBM is winning for this heavy product. The other route could be 1P, but that's invite only and has its own drawbacks. Right here Spreetail is creating a winner.
The Amazon FBA fee would be $28.23 but it's currently selling for $32.99. How is this possible??
FBM (Fulfilled by Merchant).
CONTEXT:
Shipping heavy products gets really expensive with Amazon FBA. This product is 50 pounds! If you wanted to sell this profitably on Amazon, you'd have to charge at least $50. But if you have the right approach with FBM, as the seller of this product Spreetail does, you can get the unit economics to look much better. I've spoken with Spreetail, I know that they have multiple locations and specialize in bulky products.
You can't fake these numbers.
Selling 10k+ units of a 50 pound product tells me they're succeeding in a way that few can. It's possible only Spreetail can. I haven't seen anyone else that can do this type of FBM.
Amazon FBA isn't a one size fits all. I mean, it fits a lot of situations and can help small teams scale in amazing ways.
TAKEAWAYS:
As good as Amazon FBA is, you can beat it in some corner situations. FBM is winning for this heavy product. The other route could be 1P, but that's invite only and has its own drawbacks. Right here Spreetail is creating a winner.
Mar 17, 2025 12:00AM
Weekend sales fluctuations on Amazon are significant. Some accounts thrive, while others, especially business products, see over 50% drops. Adjust ad budgets accordingly to optimize performance.
On Amazon, Weekend Drops Are Real!
It's super important to analyze on an account and see which day of the week is performing better than others.
We have many account that will perform better during weekends, and many accounts (especially business products) that will perform worse during weekends.
Look at this account below, sales drop by over 50% every weekend and it is super important to adjust the the ad budgets accordingly!
It's super important to analyze on an account and see which day of the week is performing better than others.
We have many account that will perform better during weekends, and many accounts (especially business products) that will perform worse during weekends.
Look at this account below, sales drop by over 50% every weekend and it is super important to adjust the the ad budgets accordingly!
Mar 10, 2025 12:00AM
Amazon's new feature automates bid increases for high-traffic days. Default bid increase is 50% for Spring Sale. Currently in beta, not all accounts have access. Check bid settings if available.
🚀 New Amazon Feature: Automated Bid Rules for SP Campaigns!
Amazon has introduced a new Automated Tasks feature that uses Bid Rules for Sponsored Products campaigns.
🔹 This feature automatically increases bids on high-traffic days like Spring Sales and Prime Day.
🔹 By default, the bid increase is set to 50% for the upcoming Spring Sale—so keep an eye on your campaigns!
🔹 Currently, it’s in beta testing and not available for all accounts.
📢 If you have access, make sure to review your bid settings before the sale rush begins! 🚀
Amazon has introduced a new Automated Tasks feature that uses Bid Rules for Sponsored Products campaigns.
🔹 This feature automatically increases bids on high-traffic days like Spring Sales and Prime Day.
🔹 By default, the bid increase is set to 50% for the upcoming Spring Sale—so keep an eye on your campaigns!
🔹 Currently, it’s in beta testing and not available for all accounts.
📢 If you have access, make sure to review your bid settings before the sale rush begins! 🚀
Mar 10, 2025 12:00AM
SP campaigns are now complex and require strategic optimization. Sellers must master rule-based bidding, placement adjustments, and Off Amazon tactics. Continuous testing is crucial, as missteps can harm performance and revenue.
SP campaigns used to be a simple traffic and sales driver. Sellers could launch an auto or manual campaign, and results would follow. But that landscape has changed.
Running SP campaigns is now more complex. It is no longer just about choosing a bidding strategy and adjusting placement percentages. Now, sellers must navigate rule-based bidding, business placement adjustments, and Off Amazon optimization.
Despite these new features, most accounts still do not fully utilize rule-based bidding, and Off Amazon optimization remains a minor factor for SP campaigns. The key to success lies in finding the right combination of bids, strategies, and placements. Getting it wrong can impact overall account performance.
For example, in some accounts, the Rest of Search placement is outperforming Product Pages, highlighting the need for continuous testing. What works for one account may not work for another.
If sellers overlook these settings, they risk losing both traffic and revenue. Understanding and optimizing every aspect of SP campaigns is now more critical than ever.
Running SP campaigns is now more complex. It is no longer just about choosing a bidding strategy and adjusting placement percentages. Now, sellers must navigate rule-based bidding, business placement adjustments, and Off Amazon optimization.
Despite these new features, most accounts still do not fully utilize rule-based bidding, and Off Amazon optimization remains a minor factor for SP campaigns. The key to success lies in finding the right combination of bids, strategies, and placements. Getting it wrong can impact overall account performance.
For example, in some accounts, the Rest of Search placement is outperforming Product Pages, highlighting the need for continuous testing. What works for one account may not work for another.
If sellers overlook these settings, they risk losing both traffic and revenue. Understanding and optimizing every aspect of SP campaigns is now more critical than ever.
Mar 10, 2025 12:00AM
Amazon's new video ad format for Sponsored Brand campaigns places videos on the left and images on the right. Enhance the first three images, highlight key USPs, test visual strategies, and tell a compelling story in your video to optimize engagement and conversions.
𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗡𝗲𝘄 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝗱𝗲𝗼 𝗙𝗼𝗿𝗺𝗮𝘁: 𝗛𝗼𝘄 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
Amazon is testing out an new video ad format for Sponsored Brand campaigns. Now, your video appears on the left, with the second and third product images on the right showcasing three images & one video at the top of search results.
𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗠𝗼𝘀𝘁 𝗼𝗳 𝗧𝗵𝗶𝘀 𝗔𝗱:
✅ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝟯 𝗜𝗺𝗮𝗴𝗲𝘀- These images are now more prominent, so make sure they stand out and encourage clicks.
✅ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗞𝗲𝘆 𝗨𝗦𝗣𝘀 𝗶𝗻 𝗜𝗺𝗮𝗴𝗲𝘀 𝟮 & 𝟯- Use these images to showcase your product's benefits or comparisons to drive home its value.
✅ 𝗧𝗲𝘀𝘁 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀- Run A/B tests on your creatives to identify what drives the best engagement and CTR.
✅ 𝗧𝗲𝗹𝗹 𝗮 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘁𝗼𝗿𝘆 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗩𝗶𝗱𝗲𝗼- While the video remains the focal point, it now works alongside the images. Ensure your message is consistent across all elements.
This new format offers a great opportunity to improve engagement and boost conversions in your Sponsored Brand campaigns.
Have you seen this new format in action? Let’s chat about it in the comments!
Amazon is testing out an new video ad format for Sponsored Brand campaigns. Now, your video appears on the left, with the second and third product images on the right showcasing three images & one video at the top of search results.
𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗠𝗼𝘀𝘁 𝗼𝗳 𝗧𝗵𝗶𝘀 𝗔𝗱:
✅ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝟯 𝗜𝗺𝗮𝗴𝗲𝘀- These images are now more prominent, so make sure they stand out and encourage clicks.
✅ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗞𝗲𝘆 𝗨𝗦𝗣𝘀 𝗶𝗻 𝗜𝗺𝗮𝗴𝗲𝘀 𝟮 & 𝟯- Use these images to showcase your product's benefits or comparisons to drive home its value.
✅ 𝗧𝗲𝘀𝘁 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀- Run A/B tests on your creatives to identify what drives the best engagement and CTR.
✅ 𝗧𝗲𝗹𝗹 𝗮 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘁𝗼𝗿𝘆 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗩𝗶𝗱𝗲𝗼- While the video remains the focal point, it now works alongside the images. Ensure your message is consistent across all elements.
This new format offers a great opportunity to improve engagement and boost conversions in your Sponsored Brand campaigns.
Have you seen this new format in action? Let’s chat about it in the comments!
Mar 10, 2025 12:00AM
Amazon launches Complete TV. A tool in its DSP to streamline TV ad budgets, challenging Google and The Trade Desk. It aims to reduce ad waste and improve efficiency with AI, potentially reshaping TV media buying by 2025-26.
🚀 Amazon’s Latest Move in Programmatic TV Advertising📺
Amazon is making big moves in the TV ad space with the launch of Complete TV—a new tool within Amazon hashtag#DSP designed to help advertisers manage both linear and streaming ad budgets more efficiently.
With TV advertising shifting rapidly toward programmatic buying, inefficiencies like fragmented controls and ad waste (up to 55% of budgets!) have been major challenges. Amazon’s AI-powered tool aims to streamline upfront commitments, optimize scatter budgets, and track key metrics like reach and frequency—all while offering low fees to entice advertisers.
💡 Why does this matter?
✅ Direct competition with Google & The Trade Desk in the programmatic TV space
✅ AI-driven efficiency to prevent redundant targeting and improve spend allocation
✅ A move to consolidate ad dollars within Amazon’s ecosystem
With beta testing complete and a full rollout expected for the 2025-26 upfront season, this launch could reshape how advertisers approach TV media buying. Will Amazon become the go-to DSP for TV ad buyers?
Would love to hear from industry peers—do you see this as a major shift in programmatic TV advertising? Drop your thoughts below! ⬇️
Amazon is making big moves in the TV ad space with the launch of Complete TV—a new tool within Amazon hashtag#DSP designed to help advertisers manage both linear and streaming ad budgets more efficiently.
With TV advertising shifting rapidly toward programmatic buying, inefficiencies like fragmented controls and ad waste (up to 55% of budgets!) have been major challenges. Amazon’s AI-powered tool aims to streamline upfront commitments, optimize scatter budgets, and track key metrics like reach and frequency—all while offering low fees to entice advertisers.
💡 Why does this matter?
✅ Direct competition with Google & The Trade Desk in the programmatic TV space
✅ AI-driven efficiency to prevent redundant targeting and improve spend allocation
✅ A move to consolidate ad dollars within Amazon’s ecosystem
With beta testing complete and a full rollout expected for the 2025-26 upfront season, this launch could reshape how advertisers approach TV media buying. Will Amazon become the go-to DSP for TV ad buyers?
Would love to hear from industry peers—do you see this as a major shift in programmatic TV advertising? Drop your thoughts below! ⬇️
Mar 10, 2025 12:00AM
$25k was saved by avoiding a banana-flavored supplement flop. PickFu testing revealed consumer dislike, leading to a switch to raspberry. Always test before committing.
I just saved a client from a mistake.
A mistake that would’ve cost $25k+.
How?
⤷ PickFu.
They sell supplements.
They wanted creative feedback.
I gave it.
And then - it took a turn.
“The gummies will be banana flavored.”
Uhh - okay?
“We already have the order in. No good?”
Ehh. Banana? Really?
{Insert here the 15 minute discussion about the benefits of potassium mixed with the flavor to compliment it.}
Just run the PickFu.
→ Please?
Don’t trust me.
Don’t trust yourself.
Trust the consumer.
And sure enough against other comps currently on Amazon against their “potassium-enriched” banana supplement - dead last.
And I quote..
“Banana makes me feel like I’m a baby.”
“Not really the flavor that makes me say yum.”
Right then on the Zoom - they cancelled the production and swapped to raspberry flavored.
Different doesn’t always mean $$$.
Sometimes it means losing $$$.
TLDR;
Save the cash.
Run the test.
ABT - always be testing.
PickFu for the win today.
⤷ What’s gonna top this tomorrow?
PS - Banana flavored anything makes me grossed out. Even banana flavored bananas.
What’s one flavor that’s a no-go for you?
A mistake that would’ve cost $25k+.
How?
⤷ PickFu.
They sell supplements.
They wanted creative feedback.
I gave it.
And then - it took a turn.
“The gummies will be banana flavored.”
Uhh - okay?
“We already have the order in. No good?”
Ehh. Banana? Really?
{Insert here the 15 minute discussion about the benefits of potassium mixed with the flavor to compliment it.}
Just run the PickFu.
→ Please?
Don’t trust me.
Don’t trust yourself.
Trust the consumer.
And sure enough against other comps currently on Amazon against their “potassium-enriched” banana supplement - dead last.
And I quote..
“Banana makes me feel like I’m a baby.”
“Not really the flavor that makes me say yum.”
Right then on the Zoom - they cancelled the production and swapped to raspberry flavored.
Different doesn’t always mean $$$.
Sometimes it means losing $$$.
TLDR;
Save the cash.
Run the test.
ABT - always be testing.
PickFu for the win today.
⤷ What’s gonna top this tomorrow?
PS - Banana flavored anything makes me grossed out. Even banana flavored bananas.
What’s one flavor that’s a no-go for you?
Mar 10, 2025 12:00AM
Brand Registry can backfire if your trademark isn't approved. Sellers risk losing protections and face costly rebranding. Ensure your trademark is valid and scalable to avoid setbacks.
You spent months building your brand... turns out, you don’t actually own it.
Brand Registry is great, until you find out you didn't get the trademark on which you based your entire Amazon business.
I see this happen all the time.
A seller registers a brand name on Amazon just to unlock Brand Registry perks without actually checking if the trademark is valid.
Take this real example: A kitchen towel seller got a Brand Registry under XYZ Brand, built their entire listing strategy around it, and then… their trademark application was rejected.
What did that mean?
🚨 They almost lost all Brand Registry protections
🚨 They had to rebrand everything from their packaging to their listings
🚨 They wasted months fixing something that could have been avoided
The worst part? It happens more often than you think.
🔹 Amazon does not require a fully registered trademark to grant a Brand Registry, but you're at risk if your trademark doesn’t get approved.
🔹 Changing a brand name on Amazon isn’t as simple as updating your listings. You must go through an approval process that can derail your business if not done correctly.
🔹 Even if you own the trademark, does your brand name actually connect with customers? If not, you might need a name change anyway.
So, before registering a trademark, just to check a box, make sure it’s actually APPROVABLE, and make sure it’s a brand name you can scale.
And if you’re stuck with a name that isn’t working, you’re not out of options.
There’s a right way to fix it. Let’s talk.
Brand Registry is great, until you find out you didn't get the trademark on which you based your entire Amazon business.
I see this happen all the time.
A seller registers a brand name on Amazon just to unlock Brand Registry perks without actually checking if the trademark is valid.
Take this real example: A kitchen towel seller got a Brand Registry under XYZ Brand, built their entire listing strategy around it, and then… their trademark application was rejected.
What did that mean?
🚨 They almost lost all Brand Registry protections
🚨 They had to rebrand everything from their packaging to their listings
🚨 They wasted months fixing something that could have been avoided
The worst part? It happens more often than you think.
🔹 Amazon does not require a fully registered trademark to grant a Brand Registry, but you're at risk if your trademark doesn’t get approved.
🔹 Changing a brand name on Amazon isn’t as simple as updating your listings. You must go through an approval process that can derail your business if not done correctly.
🔹 Even if you own the trademark, does your brand name actually connect with customers? If not, you might need a name change anyway.
So, before registering a trademark, just to check a box, make sure it’s actually APPROVABLE, and make sure it’s a brand name you can scale.
And if you’re stuck with a name that isn’t working, you’re not out of options.
There’s a right way to fix it. Let’s talk.
Mar 10, 2025 12:00AM
Visual search is crucial for Amazon sellers. Optimize images with high quality, metadata, and structured data to enhance discoverability and conversions. Use Google Merchant Center for better visibility in search results.
Why Visual Search & Image Optimization are Essential for Amazon Sellers
E-commerce is evolving rapidly towards visual search. Shoppers increasingly prefer finding products through images rather than lengthy descriptions.
🔍 Visual Search is Here to Stay: Consumers use tools like Google Lens and Amazon Camera Search to find products quickly. For instance, if a customer spots an appealing mug at a café, a quick photo through Google Lens can reveal similar products online—including yours, if properly optimized.
📷 Stand Out with Image Sets: On Amazon, shoppers rely heavily on detailed images from various angles, lifestyle scenarios, and comparisons. Listings with comprehensive visual presentations naturally earn higher conversions.
Google Lens alone handles over 20 billion monthly searches, with 20% related directly to shopping. Ignoring visual search optimization means forfeiting potential sales to competitors.
Optimizing for Visual Search: Key Steps for Amazon Sellers
✅ High-Quality Images: Sharp, clear images facilitate better recognition by visual search technologies.
✅ Optimize Image Metadata: Use keyword-rich filenames, alt text, and EXIF data to enhance image discoverability.
✅ Leverage Google Merchant Center: List your products to appear prominently in Google's visual search results.
✅ Structured Data (Schema Markup): Implement structured data markup to improve search engine categorization and image visibility.
✅ Multiple Image Angles & Sets: Include diverse angles, lifestyle images, packaging photos, and informative graphics to significantly improve your visibility and conversions.
Google Merchant Center & Structured Data Integration
Integrating Google Merchant Center or structured data markup ensures your products appear effectively in search results and Google Lens.
Google Merchant Center Setup:
1. Sign up on the Merchant Center site.
2. Enter your business details and agree to terms.
3. Add your products individually or through bulk uploads.
Structured Data Implementation:
1. Insert schema markup into your site’s HTML.
2. Use automation plugins if using platforms like WordPress.
3. Validate implementation using Google’s Structured Data Testing Tool.
Optimizing your product images isn't optional—it's essential. Begin refining your visual strategy today to stay ahead and capture sales in the evolving landscape of visual commerce.
Want to learn more about how to optimize for visual search? Read the rest of this article by subscribing to my newsletter at BillionDollarSellers.com.
♻️ Repost to keep your seller community informed
E-commerce is evolving rapidly towards visual search. Shoppers increasingly prefer finding products through images rather than lengthy descriptions.
🔍 Visual Search is Here to Stay: Consumers use tools like Google Lens and Amazon Camera Search to find products quickly. For instance, if a customer spots an appealing mug at a café, a quick photo through Google Lens can reveal similar products online—including yours, if properly optimized.
📷 Stand Out with Image Sets: On Amazon, shoppers rely heavily on detailed images from various angles, lifestyle scenarios, and comparisons. Listings with comprehensive visual presentations naturally earn higher conversions.
Google Lens alone handles over 20 billion monthly searches, with 20% related directly to shopping. Ignoring visual search optimization means forfeiting potential sales to competitors.
Optimizing for Visual Search: Key Steps for Amazon Sellers
✅ High-Quality Images: Sharp, clear images facilitate better recognition by visual search technologies.
✅ Optimize Image Metadata: Use keyword-rich filenames, alt text, and EXIF data to enhance image discoverability.
✅ Leverage Google Merchant Center: List your products to appear prominently in Google's visual search results.
✅ Structured Data (Schema Markup): Implement structured data markup to improve search engine categorization and image visibility.
✅ Multiple Image Angles & Sets: Include diverse angles, lifestyle images, packaging photos, and informative graphics to significantly improve your visibility and conversions.
Google Merchant Center & Structured Data Integration
Integrating Google Merchant Center or structured data markup ensures your products appear effectively in search results and Google Lens.
Google Merchant Center Setup:
1. Sign up on the Merchant Center site.
2. Enter your business details and agree to terms.
3. Add your products individually or through bulk uploads.
Structured Data Implementation:
1. Insert schema markup into your site’s HTML.
2. Use automation plugins if using platforms like WordPress.
3. Validate implementation using Google’s Structured Data Testing Tool.
Optimizing your product images isn't optional—it's essential. Begin refining your visual strategy today to stay ahead and capture sales in the evolving landscape of visual commerce.
Want to learn more about how to optimize for visual search? Read the rest of this article by subscribing to my newsletter at BillionDollarSellers.com.
♻️ Repost to keep your seller community informed
Mar 10, 2025 12:00AM
Amazon delays FBA reimbursement policy change. Now reimbursing only sourcing costs, excluding shipping. Sellers must submit costs by March 30, 2025, or Amazon will estimate, potentially lower. Ensure accurate data to avoid AI-based adjustments.
🚨New FBA Reimbursement Policy Delayed🚨
Amazon just announced that they are delaying the update to how you are reimbursed for lost or damaged FBA inventory.
Historically, Amazon always reimbursed sellers for the sale price.
Now?
☠️ You will only get the sourcing cost. It's a crushing blow. And it's actually much worse than that. Amazon is only going to reimburse you for the sourcing cost excluding any shipping fees. This is your pure factory cost.
🧮 Some napkin math...
Let's say you sell your product on Amazon for $19.99 and your factory cost is $1.50. From now on, Amazon will only reimburse you $1.50 instead of $19.99. Are you crying yet?
The delay...
There was so much confusion and outrage that Amazon had no choice but to give you an extra couple of weeks to learn the new "Manage Your Sourcing Cost" system.
📅 You have until March 30, 2025 to submit your sourcing costs to Amazon or Amazon will do it for you and you don't want that! If your sourcing cost is $1.50, Amazon will gladly "guess" your sourcing cost at $0.99.
A word of warning...
If Amazon thinks you're playing games and entering five cents in their system when all your competitors submitted $7, they will overrule your submission and use their own estimate. AI is here and will be weaponized this way to force sellers to comply.
Get ahead of Amazon and make sure all your data is correct! Remember when Amazon says that they weren't raising fees in 2025? If you believed them, shame on you.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Amazon just announced that they are delaying the update to how you are reimbursed for lost or damaged FBA inventory.
Historically, Amazon always reimbursed sellers for the sale price.
Now?
☠️ You will only get the sourcing cost. It's a crushing blow. And it's actually much worse than that. Amazon is only going to reimburse you for the sourcing cost excluding any shipping fees. This is your pure factory cost.
🧮 Some napkin math...
Let's say you sell your product on Amazon for $19.99 and your factory cost is $1.50. From now on, Amazon will only reimburse you $1.50 instead of $19.99. Are you crying yet?
The delay...
There was so much confusion and outrage that Amazon had no choice but to give you an extra couple of weeks to learn the new "Manage Your Sourcing Cost" system.
📅 You have until March 30, 2025 to submit your sourcing costs to Amazon or Amazon will do it for you and you don't want that! If your sourcing cost is $1.50, Amazon will gladly "guess" your sourcing cost at $0.99.
A word of warning...
If Amazon thinks you're playing games and entering five cents in their system when all your competitors submitted $7, they will overrule your submission and use their own estimate. AI is here and will be weaponized this way to force sellers to comply.
Get ahead of Amazon and make sure all your data is correct! Remember when Amazon says that they weren't raising fees in 2025? If you believed them, shame on you.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Mar 10, 2025 12:00AM
Building Amazon software is challenging. Understanding available and unavailable data is crucial. Explore key APIs like SP-API, Advertising API, and others to effectively develop tools without wasting resources.
Building software for Amazon businesses is hard.
There is the data Amazon gives you, and then there is the data they don't.
But if you don't know where to look, you'll spend months spinning in circles and never build software that actually makes a difference.
So if you have ever thought about building an Amazon tool, or hiring someone to improve your internal operations, this post is for you.
I'll list all the APIs and what they're best for.
CONTEXT:
There are not a lot of Amazon marketplace software developers that truly understand the end to end picture. What's the data that Amazon provides to you, what's the data that Amazon doesn't. You consider hiring a contractor, or perhaps a full time developer to improve your systems but you don't want to risk time and capital.
I have seen this story play out. I know of companies that have spent seven figures and have been forced to scrap the whole thing.
On the flip side, SmartScout launched with $25k spent and two months dev time. We built something good enough 75 people paid on the first day. While I would love for this to be the full story, I spent 7 years as an Amazon developer for my selling business.
Now. For the list.
Amazon Selling Partner-API (SP-API). This is the core API for getting information from your selling business. This now has merged for both 3P and 1P sellers. You get order information. FBA information. You can make content updates, submit feeds, check products and lots of stuff.
What you don't get.... Keyword data, review data, information on competition such as price history/buy box.
Amazon advertising API. Because Amazon wanted to make a new API and force sellers/developers to manage data in two places. This has all advertising data. All of it. They've put soooo much resources into this. It's very active.
Product Advertising API. This is an amazing API. So amazing that sellers aren't allowed to use it. It's for affiliates. If you try and use this for your selling business, be prepared to get kicked off. I've been kicked out.... like 10 times.
SmartScout API. This is basically our data. It can be your data. It's not free. I owe people money.
Keepa API. A great API for pricing and sales rank history. It's amazing what they have here, it's also amazing what they don't have. The pricing scales with you. Very pricey if you want to scale.
Rainforest API. This is a great API for getting all types of search results. It can get expensive but you definitely can build something off of this. I probably wouldn't build an Amazon wide tool, would be prohibitively expensive. Also, new ownership. You ruined the amazing UX this had. Seriously. It's clunky.
Jungle Scout API. They have a variety of APIs with Cobalt and others. High quality.
Merchant Words API. Excellent if you just want keyword data. I've seen this tested out. It's good.
SellerApp. I've heard good things. I've tested it as well. A wide variety of things you can do with it.
If you want to hoof it yourself. You can always leverage all the proxy and scrapers out of Eastern Europe. They're good.
If you want to hoof it yourself and pay the least amount of possible. You can build your own scraper farm. Here's the thing... the amount of time you'd spend and payment to servers, you might as well just use an API. Trust me. This is the last decade of my life. You don't wanna play Amazon's captcha game.
If you made it here, give yourself a break. Go take a 5 minute walk. This was a lot to write. Send it to your dev team and hopefully we all build applications that replace our jobs. Wait... don't do that.
There is the data Amazon gives you, and then there is the data they don't.
But if you don't know where to look, you'll spend months spinning in circles and never build software that actually makes a difference.
So if you have ever thought about building an Amazon tool, or hiring someone to improve your internal operations, this post is for you.
I'll list all the APIs and what they're best for.
CONTEXT:
There are not a lot of Amazon marketplace software developers that truly understand the end to end picture. What's the data that Amazon provides to you, what's the data that Amazon doesn't. You consider hiring a contractor, or perhaps a full time developer to improve your systems but you don't want to risk time and capital.
I have seen this story play out. I know of companies that have spent seven figures and have been forced to scrap the whole thing.
On the flip side, SmartScout launched with $25k spent and two months dev time. We built something good enough 75 people paid on the first day. While I would love for this to be the full story, I spent 7 years as an Amazon developer for my selling business.
Now. For the list.
Amazon Selling Partner-API (SP-API). This is the core API for getting information from your selling business. This now has merged for both 3P and 1P sellers. You get order information. FBA information. You can make content updates, submit feeds, check products and lots of stuff.
What you don't get.... Keyword data, review data, information on competition such as price history/buy box.
Amazon advertising API. Because Amazon wanted to make a new API and force sellers/developers to manage data in two places. This has all advertising data. All of it. They've put soooo much resources into this. It's very active.
Product Advertising API. This is an amazing API. So amazing that sellers aren't allowed to use it. It's for affiliates. If you try and use this for your selling business, be prepared to get kicked off. I've been kicked out.... like 10 times.
SmartScout API. This is basically our data. It can be your data. It's not free. I owe people money.
Keepa API. A great API for pricing and sales rank history. It's amazing what they have here, it's also amazing what they don't have. The pricing scales with you. Very pricey if you want to scale.
Rainforest API. This is a great API for getting all types of search results. It can get expensive but you definitely can build something off of this. I probably wouldn't build an Amazon wide tool, would be prohibitively expensive. Also, new ownership. You ruined the amazing UX this had. Seriously. It's clunky.
Jungle Scout API. They have a variety of APIs with Cobalt and others. High quality.
Merchant Words API. Excellent if you just want keyword data. I've seen this tested out. It's good.
SellerApp. I've heard good things. I've tested it as well. A wide variety of things you can do with it.
If you want to hoof it yourself. You can always leverage all the proxy and scrapers out of Eastern Europe. They're good.
If you want to hoof it yourself and pay the least amount of possible. You can build your own scraper farm. Here's the thing... the amount of time you'd spend and payment to servers, you might as well just use an API. Trust me. This is the last decade of my life. You don't wanna play Amazon's captcha game.
If you made it here, give yourself a break. Go take a 5 minute walk. This was a lot to write. Send it to your dev team and hopefully we all build applications that replace our jobs. Wait... don't do that.
