Nike is returning to Amazon after abandoning the platform years ago. They're trying to reclaim their running shoe dominance.
However, the truth is...
Smaller brands like HOKA and Brooks have completely overtaken the category while Nike was gone.
The athletic footwear market is where technology meets fashion meets health. It's a place of constant innovation, with companies fighting to create the perfect shoe.
But right now, the competition is running away from them..........
Below we're showing how the market share has changed in the previous 12 months. Here the list of winners:
HOKA
New Balance
Altra
ON
The losers:
Saucony
Brooks
Under ARmour
Adidas
Nike
ASICS
ASICS and Nike are the big losers for the year. It's hard to say Brooks is a loser when they already have 26% market share. But holy moly HOKA. As an avid runner myself, I like them. Seems like Amazon shoppers agree.
Serious runners will purchase 2-3 shoes a year. It's basically a consumable product with that repeat purchase rate. And runners are often worth winning over as they don't brand hop that much.
Here are a few more data points that make the story better.
Nike resellers advertise to sell Nike products. But since they don't act like the brand, they don't invest like the brand. They are spending less than 4% of the advertising spend on the category despite having 8% of the market. Brooks/ASICS/New Balance make up over 50% of the advertising spend on the category. With that investment, expect them to continue winning the mens shoes category.
TAKEAWAY
Investing into the channel often leads to winning the channel. Amazon isn't a set it and forget it. You can't rely on 3P sellers do what's in your brands best interest. HOKA's insane growth might not last forever, but for now.... America likes them a lot more than they used to.
Will Nike retake the throne? Will Phil Knights love of running get back to center stage?
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May 26, 2025 12:00AM
Amazon's new Sponsored Ads feature "Picks from Amazon Influencers" gains prominence in search results. Partnering with creators offers increased visibility through keyword searches.
A new type of Amazon Sponsored Ads becomes more significant in keyword search page - "Picks from Amazon Influencers".
If you work well with creators, you can definitely get much more exposure from keyword search results.
If you work well with creators, you can definitely get much more exposure from keyword search results.
May 26, 2025 12:00AM
Amazon restricts seller messaging with new policy changes. Sellers must use predefined templates and can no longer mark messages as important. Custom follow-ups and manual messaging flows need immediate revision to avoid enforcement.
Still relying on “[Important]” to make sure your message gets through?
That door just closed.
Many sellers treat Buyer-Seller Messaging like a safety net, a way to step in when something goes wrong or to add a human touch post-purchase.
But Amazon is tightening the rules.
Amazon has updated its communication policy to restrict how and when sellers can message buyers. And it’s not just about tone, it’s about control.
What’s changed:
• You can no longer flag a message as “[Important]” to override opt-outs
• Messages must now align with predefined “Permitted Message” categories
• Amazon is actively recommending sellers use its templates, which automatically include order IDs and enforce formatting and language guidelines
What’s allowed:
✔ Messages needed to complete the order (custom design, address clarification, returns)
✔ Review or feedback requests (once per order, without bias or incentives)
✔ Invoices and service scheduling
✔ Anything Amazon defines as “critical to fulfilling the purchase”
What’s not allowed:
✘ Thank you messages
✘ Marketing content or external links
✘ Emojis, oversized formatting, or images unrelated to the product
✘ Attempts to bypass buyer preferences by marking non-critical emails as “urgent”
Amazon isn’t trying to make your job harder.
It’s reshaping how buyer communication is handled, prioritizing consistency, compliance, and automation over personalization.
The strategic shift:
→ Amazon is reducing seller-led messaging in favor of system-led updates
→ Templates aren’t just convenient, they’re now protection
→ Messaging is being treated as a regulated space, not a freeform channel
This update should be a wake-up call if you still rely on custom follow-ups or manual messaging flows.
If your customer experience relies on messaging, it’s time to rethink that process.
If your templates don’t comply, you may already be at risk of message blocks or enforcement.
This is a signal that Amazon treats communication as infrastructure, not marketing.
That door just closed.
Many sellers treat Buyer-Seller Messaging like a safety net, a way to step in when something goes wrong or to add a human touch post-purchase.
But Amazon is tightening the rules.
Amazon has updated its communication policy to restrict how and when sellers can message buyers. And it’s not just about tone, it’s about control.
What’s changed:
• You can no longer flag a message as “[Important]” to override opt-outs
• Messages must now align with predefined “Permitted Message” categories
• Amazon is actively recommending sellers use its templates, which automatically include order IDs and enforce formatting and language guidelines
What’s allowed:
✔ Messages needed to complete the order (custom design, address clarification, returns)
✔ Review or feedback requests (once per order, without bias or incentives)
✔ Invoices and service scheduling
✔ Anything Amazon defines as “critical to fulfilling the purchase”
What’s not allowed:
✘ Thank you messages
✘ Marketing content or external links
✘ Emojis, oversized formatting, or images unrelated to the product
✘ Attempts to bypass buyer preferences by marking non-critical emails as “urgent”
Amazon isn’t trying to make your job harder.
It’s reshaping how buyer communication is handled, prioritizing consistency, compliance, and automation over personalization.
The strategic shift:
→ Amazon is reducing seller-led messaging in favor of system-led updates
→ Templates aren’t just convenient, they’re now protection
→ Messaging is being treated as a regulated space, not a freeform channel
This update should be a wake-up call if you still rely on custom follow-ups or manual messaging flows.
If your customer experience relies on messaging, it’s time to rethink that process.
If your templates don’t comply, you may already be at risk of message blocks or enforcement.
This is a signal that Amazon treats communication as infrastructure, not marketing.
May 26, 2025 12:00AM
Amazon's AI Creative Studio makes ad creation effortless. Simply input your ASIN for instant, high-quality product images. The tool offers multiple formats, styles, and effects while automating asset creation for various Amazon ad types.
Amazon’s AI Creative Studio | Major Unlock 🚨
No more excuses for bad creative.
No more generic ads that are lacking the appropriate assets.
With Amazon’s AI Creative Studio, you don’t need to be a prompt engineer or design wizard.
Just drop in your ASIN, maybe add a short prompt—and boom.
Instant, high-quality creative tailored to your product.
Here’s what I love most ⬇️
🔶 Creative Studio allows you to select the aspect ratio for any of Amazon Ad products, so you immediately get an image that fits.
🔶 You don't NEED to add a prompt, Amazon will create images for you based on your ASIN, this is FANTASTIC for beginners.
🔶 You have the ability to choose between many different styles, and effects.
🔶 Amazon is adding the ability to create multi-product images, great for Sponsored Brand ads or Posts.
🔶 You can create live images with subtle motion, restyle images, extend images, edit images, or create lifestyle images
Key callouts -
🔑 I love that AI Creative Studio takes the heavy lifting off of prompt building by pulling in relevant ASIN information.
🔑 AI Creative Studio allows you to design creatives that have Amazon's end products in mind, which drives an increased level of operational efficiency that other AI products can't compete with.
(You can build assets with the appropriate aspect ration in mind, and then download them directly to Creative Assets)
The most immediate way to utilize AI Creative Studio in order to drive a noticeable business impact?
✅ Streamline your Amazon Posts creation.
✅ Segment your Sponsored Brand ads into smaller audience buckets and create headline images that are precisely aligned with your targeting in order to drive a dynamic- like ad experience.
No more excuses for bad creative.
No more generic ads that are lacking the appropriate assets.
With Amazon’s AI Creative Studio, you don’t need to be a prompt engineer or design wizard.
Just drop in your ASIN, maybe add a short prompt—and boom.
Instant, high-quality creative tailored to your product.
Here’s what I love most ⬇️
🔶 Creative Studio allows you to select the aspect ratio for any of Amazon Ad products, so you immediately get an image that fits.
🔶 You don't NEED to add a prompt, Amazon will create images for you based on your ASIN, this is FANTASTIC for beginners.
🔶 You have the ability to choose between many different styles, and effects.
🔶 Amazon is adding the ability to create multi-product images, great for Sponsored Brand ads or Posts.
🔶 You can create live images with subtle motion, restyle images, extend images, edit images, or create lifestyle images
Key callouts -
🔑 I love that AI Creative Studio takes the heavy lifting off of prompt building by pulling in relevant ASIN information.
🔑 AI Creative Studio allows you to design creatives that have Amazon's end products in mind, which drives an increased level of operational efficiency that other AI products can't compete with.
(You can build assets with the appropriate aspect ration in mind, and then download them directly to Creative Assets)
The most immediate way to utilize AI Creative Studio in order to drive a noticeable business impact?
✅ Streamline your Amazon Posts creation.
✅ Segment your Sponsored Brand ads into smaller audience buckets and create headline images that are precisely aligned with your targeting in order to drive a dynamic- like ad experience.
May 19, 2025 12:00AM
Amazon tightens Seller Fulfilled Prime rules from June 2025. New standards include three annual trial attempts, minimum shipping volumes, and stricter monitoring. Sellers must maintain consistent performance or risk losing Prime status.
The self-fulfilled Amazon Prime badge just got new rules
Starting June 29, 2025, new guidelines will rule the Seller Fulfilled Prime program.
Here’s what matters most:
✅ Three strikes per year
You only get three SFP trial attempts each calendar year. No more unlimited retries.
✅ No trial graduation near big events
Amazon will block trial graduation during sales periods like Prime Day and Black Friday. You’ll have to wait until those windows pass.
✅ Minimum shipping volume required
If you don’t ship at least 100 SFP packages each month, Amazon may limit how many Prime orders you can get daily.
✅ Misclassified products? Say goodbye to Prime
If you incorrectly size or misclassify products multiple times, Amazon can block your Prime eligibility.
✅ Two-week appeal window
You’ll now have 14 days to submit appeals if your performance drops below the required threshold.
✅ Performance protection is expanding
If your shipping is impacted by major disruptions (like a hurricane or system-wide issue), Amazon won’t count those misses against you.
Plus, using features like OTDR protection and Shipping Settings Automation gives you even more coverage.
So what? Why does this matter?
Because Amazon is raising the bar.
Seller Fulfilled Prime isn’t just a badge anymore. It’s a contract. With rules. With limits. And with tighter monitoring.
Amazon isn’t just looking at your ability to ship fast. They’re looking at your ability to deliver consistently, under pressure, and at scale.
This isn’t optional.
If you fail to meet these new standards, it’s not just a little slip. You get left off the shelf.
If you want the Prime badge, you’ll need to prove you can deliver.
My advice?
If you're planning to join SFP, make sure your systems are built for the long run, not just the trial.
And if you're already in, this is your cue to clean up workflows, double-check classifications, and monitor delivery metrics closely.
Let’s make sure your backend matches your customer promise.
Starting June 29, 2025, new guidelines will rule the Seller Fulfilled Prime program.
Here’s what matters most:
✅ Three strikes per year
You only get three SFP trial attempts each calendar year. No more unlimited retries.
✅ No trial graduation near big events
Amazon will block trial graduation during sales periods like Prime Day and Black Friday. You’ll have to wait until those windows pass.
✅ Minimum shipping volume required
If you don’t ship at least 100 SFP packages each month, Amazon may limit how many Prime orders you can get daily.
✅ Misclassified products? Say goodbye to Prime
If you incorrectly size or misclassify products multiple times, Amazon can block your Prime eligibility.
✅ Two-week appeal window
You’ll now have 14 days to submit appeals if your performance drops below the required threshold.
✅ Performance protection is expanding
If your shipping is impacted by major disruptions (like a hurricane or system-wide issue), Amazon won’t count those misses against you.
Plus, using features like OTDR protection and Shipping Settings Automation gives you even more coverage.
So what? Why does this matter?
Because Amazon is raising the bar.
Seller Fulfilled Prime isn’t just a badge anymore. It’s a contract. With rules. With limits. And with tighter monitoring.
Amazon isn’t just looking at your ability to ship fast. They’re looking at your ability to deliver consistently, under pressure, and at scale.
This isn’t optional.
If you fail to meet these new standards, it’s not just a little slip. You get left off the shelf.
If you want the Prime badge, you’ll need to prove you can deliver.
My advice?
If you're planning to join SFP, make sure your systems are built for the long run, not just the trial.
And if you're already in, this is your cue to clean up workflows, double-check classifications, and monitor delivery metrics closely.
Let’s make sure your backend matches your customer promise.
May 19, 2025 12:00AM
Amazon's Climate Pledge Friendly badge drives 12% more sales and better rankings. Products with this certification get more visibility, promotions, and algorithm weight, making it a crucial factor for marketplace success beyond sustainability.
Not all badges are created equal on Amazon. This one is way different.
Everyone talks about sustainability, but the real benefit sellers get from it doesn't relate to being "eco-friendly"
The Climate Pledge Friendly badge might be the biggest sales hack no one’s talking about.
Because most brands still treat it like a checkbox. A green sticker. A marketing extra.
And that’s a problem.
It’s not just about saving the planet.
It’s about ranking higher.
Selling faster.
And winning where other listings can’t even compete.
In a conversation with Zac Ludington from Amazon’s CPF team (shoutout to Carbon6 for making it happen), we went deeper than the usual talking points.
We talked about performance.
Since launch, the CPF program has triggered over 100 million “switches.”
That’s not vanity data. That’s 100 million times a customer chose a Climate Pledge Friendly product over a one without a badge.
Not just because they are being nice and saving the planet, but because Amazon rewards products in this program with:
✔ More impressions in search
✔ More eligibility for promotions
✔ More trust signals on the page
✔ More weight in the algorithm over time
In numbers, it would be:
10% higher page views than comparable non-certified products.
and a 12% lift on sales, as Zac mentioned.
That translates into More sales. More conversion. Less ad dependency. Just from being there, you are already gaining awareness.
But here’s what sellers need to understand:
This is not about painting your listing green.
This is about redesigning your product to work better for the system.
That means brands that optimize for CPF are fixing the exact things that hurt their margins, slow their growth, and limit their exposure.
And Amazon notices.
It pushes those listings forward not just because they look good, but because they operate better.
So if your product can qualify for CPF and you’re not pursuing it, you’re leaving high-intent visibility and recurring sales on the table.
And as we head into a marketplace where intent-based discovery is growing (think Rufus), CPF becomes more than just a badge.
It becomes the backbone of how Amazon filters what should show up first.
Because in 2025, “relevant” won’t mean what’s cheapest.
It’ll mean what fits best, what Amazon values, and what customers expect.
So no, this isn’t about ethics.
It’s about efficiency.
Everyone talks about sustainability, but the real benefit sellers get from it doesn't relate to being "eco-friendly"
The Climate Pledge Friendly badge might be the biggest sales hack no one’s talking about.
Because most brands still treat it like a checkbox. A green sticker. A marketing extra.
And that’s a problem.
It’s not just about saving the planet.
It’s about ranking higher.
Selling faster.
And winning where other listings can’t even compete.
In a conversation with Zac Ludington from Amazon’s CPF team (shoutout to Carbon6 for making it happen), we went deeper than the usual talking points.
We talked about performance.
Since launch, the CPF program has triggered over 100 million “switches.”
That’s not vanity data. That’s 100 million times a customer chose a Climate Pledge Friendly product over a one without a badge.
Not just because they are being nice and saving the planet, but because Amazon rewards products in this program with:
✔ More impressions in search
✔ More eligibility for promotions
✔ More trust signals on the page
✔ More weight in the algorithm over time
In numbers, it would be:
10% higher page views than comparable non-certified products.
and a 12% lift on sales, as Zac mentioned.
That translates into More sales. More conversion. Less ad dependency. Just from being there, you are already gaining awareness.
But here’s what sellers need to understand:
This is not about painting your listing green.
This is about redesigning your product to work better for the system.
That means brands that optimize for CPF are fixing the exact things that hurt their margins, slow their growth, and limit their exposure.
And Amazon notices.
It pushes those listings forward not just because they look good, but because they operate better.
So if your product can qualify for CPF and you’re not pursuing it, you’re leaving high-intent visibility and recurring sales on the table.
And as we head into a marketplace where intent-based discovery is growing (think Rufus), CPF becomes more than just a badge.
It becomes the backbone of how Amazon filters what should show up first.
Because in 2025, “relevant” won’t mean what’s cheapest.
It’ll mean what fits best, what Amazon values, and what customers expect.
So no, this isn’t about ethics.
It’s about efficiency.
May 19, 2025 12:00AM
New search bid feature targets users who previously clicked or added items to cart. Enhanced targeting precision allows better control over search campaign performance.
Seeing another pretty useful bid boost capability via SB & SBV - Ability to boost to those who either clicked prior, or added to cart! Loving the direction - More granularity & precision in Search campaigns! 👏
May 19, 2025 12:00AM
Poor performing Amazon ads turned around in 6 weeks. Strategic campaign restructuring and broader product targeting reduced ACoS by 25%, improved ROAS from 1.5 to 2.38, and cut TACoS by 13%.
At the end of March 2025, we onboarded a sustainable homecare brand whose Amazon ads were unorganised and not performing well. Campaigns were overspending, underperforming, and heavily dependent on a few best-sellers.
Performance metrics reflected these issues:
- ACoS at 66.9%
- ROAS below 1.5
- TACoS at 34.25%
- No clear campaign segmentation or testing strategy
Fast forward 6 weeks, here's what happened:
- ACoS dropped to 41.98%
- ROAS improved to 2.38
- TACOS fell from 34.25% to 21.56%
- Organic sales stabilised at ~48% of total revenue
- Overall ROAS jumped from 2.92 to 4.64
What changed?
- Rebuilt the campaign structure to clarify objectives and tracking.
- Shifted spend across a broader product mix
- Actively testing all the ad types, placements and ad creatives
- Re-optimised legacy campaigns
- Launched new, well-structured campaigns with a clear performance intent.
The result? More efficient spending, higher revenue, and a healthier, scalable Amazon presence. This account is a reminder that strong fundamentals, consistent testing, and data-led decisions are key to unlocking performance on Amazon.
Feel free to reach out if you’re exploring how to build or scale your advertising strategy.
Performance metrics reflected these issues:
- ACoS at 66.9%
- ROAS below 1.5
- TACoS at 34.25%
- No clear campaign segmentation or testing strategy
Fast forward 6 weeks, here's what happened:
- ACoS dropped to 41.98%
- ROAS improved to 2.38
- TACOS fell from 34.25% to 21.56%
- Organic sales stabilised at ~48% of total revenue
- Overall ROAS jumped from 2.92 to 4.64
What changed?
- Rebuilt the campaign structure to clarify objectives and tracking.
- Shifted spend across a broader product mix
- Actively testing all the ad types, placements and ad creatives
- Re-optimised legacy campaigns
- Launched new, well-structured campaigns with a clear performance intent.
The result? More efficient spending, higher revenue, and a healthier, scalable Amazon presence. This account is a reminder that strong fundamentals, consistent testing, and data-led decisions are key to unlocking performance on Amazon.
Feel free to reach out if you’re exploring how to build or scale your advertising strategy.
May 19, 2025 12:00AM
Amazon Advertising expands beyond its marketplace to follow shoppers everywhere. Through PPC and DSP, brands must create demand across multiple platforms and own the full funnel to stay competitive.
Amazon and Beyond 🪐🚀
“Amazon and Beyond” isn’t just a clever name for a new tweak in the ad console, it’s a signal.
A signal of where Amazon Advertising is headed: off-platform, full-funnel, and everywhere your customer scrolls.
We’re already seeing Sponsored Ads extend to iHerb, SayWeee, Oriental Trading, and yes, ads are also serving on Pinterest, BuzzFeed, Mashable, and more.
(Cue the pessimists in the comments who love to hate on off-Amazon placements 📢)
But here’s the truth:
It’s only getting bigger.
Amazon Advertising isn’t trying to limit its reach to Amazon.com.
They’re building an ecosystem that follows shoppers beyond the marketplace.
Between PPC and DSP, the advancements being made are unlocking an entire new level of reach.
The brands who ignore this are going to be left behind.
I’ve said it before, and I’ll say it again:
The brands that win on Amazon are the ones creating their own demand.
Not the ones that are hoping to win the "comparison war" on a crowded digital shelf.
They’re showing up early. Staying top-of-mind. And owning the full funnel.
“Amazon and Beyond” isn’t just a clever name for a new tweak in the ad console, it’s a signal.
A signal of where Amazon Advertising is headed: off-platform, full-funnel, and everywhere your customer scrolls.
We’re already seeing Sponsored Ads extend to iHerb, SayWeee, Oriental Trading, and yes, ads are also serving on Pinterest, BuzzFeed, Mashable, and more.
(Cue the pessimists in the comments who love to hate on off-Amazon placements 📢)
But here’s the truth:
It’s only getting bigger.
Amazon Advertising isn’t trying to limit its reach to Amazon.com.
They’re building an ecosystem that follows shoppers beyond the marketplace.
Between PPC and DSP, the advancements being made are unlocking an entire new level of reach.
The brands who ignore this are going to be left behind.
I’ve said it before, and I’ll say it again:
The brands that win on Amazon are the ones creating their own demand.
Not the ones that are hoping to win the "comparison war" on a crowded digital shelf.
They’re showing up early. Staying top-of-mind. And owning the full funnel.
May 19, 2025 12:00AM
Simple account adjustments led to 249% sales growth. Strategic budget allocation, campaign segregation, and focus on high-margin ASINs delivered results through data-driven execution.
Every account doesn't requires so many changes and updation. A few minor adjustments can sometimes double your account performance if you have proper understanding of the product line and the target audience behaviour.
We always believe in implementing new strategy to undersatnd what is working and what is not. In last 2 months, we tried a few simple but smart things in one of our account and the numbers speak for themselves.
March YOY Sales Growth: +179%
April YOY Sales Growth: +249%
Here’s what we did:
1. We alloacted the budget more on product targeting competitor ASINs with low ratings & high ASP to capture frustrated buyers.
2. We leveraged Sponsored Display Cost Control to reduce wastage and scale only the winning ASINs.
3. Segregated campaigns by intent level (high vs low) and adjusted bidding & budget accordingly.
4. We have focused not only on high converting ASINs but also on those with higher margins to boost profitability.
5. We also created defensive campaigns to retain customers on high volume ASINs
No fancy tricks just clean execution and data driven actions.
We always believe in implementing new strategy to undersatnd what is working and what is not. In last 2 months, we tried a few simple but smart things in one of our account and the numbers speak for themselves.
March YOY Sales Growth: +179%
April YOY Sales Growth: +249%
Here’s what we did:
1. We alloacted the budget more on product targeting competitor ASINs with low ratings & high ASP to capture frustrated buyers.
2. We leveraged Sponsored Display Cost Control to reduce wastage and scale only the winning ASINs.
3. Segregated campaigns by intent level (high vs low) and adjusted bidding & budget accordingly.
4. We have focused not only on high converting ASINs but also on those with higher margins to boost profitability.
5. We also created defensive campaigns to retain customers on high volume ASINs
No fancy tricks just clean execution and data driven actions.
May 19, 2025 12:00AM
Amazon violates its own TOS on 90% of direct-seller listings. The platform manipulates search algorithms and product variations while penalizing small businesses for similar actions.
My main competitor in one of my Amazon categories is 95% sellers that sell direct to Amazon. Amazon cheats and breaks TOS on around 90% of listings.
It is nuts how Amazon abuses TF out of variations on almost every single listing.
Here are some random examples.
Amazon manipulates and abuses their own search algo while punishing sellers for the same actions.
These abuses take sales out of the pockets of SMBs.
If @ajassywould like, I can explain to him why this is against TOS.
It is nuts how Amazon abuses TF out of variations on almost every single listing.
Here are some random examples.
Amazon manipulates and abuses their own search algo while punishing sellers for the same actions.
These abuses take sales out of the pockets of SMBs.
If @ajassywould like, I can explain to him why this is against TOS.
May 19, 2025 12:00AM
Amazon's AI now scans seller websites for non-compliant content. The system monitors external product listings, websites, and images across multiple platforms, issuing warnings for violations that could lead to listing removal.
Amazon technology is now using AI that tracks information about your product outside of Amazon based on non-compliant content found on your own website.
Here’s what happened 👇
A friend of mine received a compliance warning from Amazon.
Why? Because their website had a claim Amazon considers non-compliant.
The issue wasn’t on their listing, it was on their brand website.
Amazon’s new AI systems flagged a prohibited claim on the website and issued a warning saying that Amazon will shut down your listing if your content on your website is non-compliant.
This wasn’t a manual review. It was flagged by Amazon’s automated AI system, which now actively scans:
⤷ Your website content
⤷ Other marketplaces where your product is listed
⤷ Product images (using AI-based text recognition)
⤷ Compliance with restricted content policies
⤷ Pricing
Amazon algorithm is way more advanced than all of us think.
This screenshot is a real example, so keep in mind that if you're selling across multiple platforms like DTC, Amazon, Walmart, etc., you need to ensure messaging consistency and full compliance across all channels.
Here’s what happened 👇
A friend of mine received a compliance warning from Amazon.
Why? Because their website had a claim Amazon considers non-compliant.
The issue wasn’t on their listing, it was on their brand website.
Amazon’s new AI systems flagged a prohibited claim on the website and issued a warning saying that Amazon will shut down your listing if your content on your website is non-compliant.
This wasn’t a manual review. It was flagged by Amazon’s automated AI system, which now actively scans:
⤷ Your website content
⤷ Other marketplaces where your product is listed
⤷ Product images (using AI-based text recognition)
⤷ Compliance with restricted content policies
⤷ Pricing
Amazon algorithm is way more advanced than all of us think.
This screenshot is a real example, so keep in mind that if you're selling across multiple platforms like DTC, Amazon, Walmart, etc., you need to ensure messaging consistency and full compliance across all channels.
May 19, 2025 12:00AM
Amazon's new two-part product titles aim to improve listing clarity. The format separates main product information from key features, enhancing search visibility and customer experience while maintaining SEO effectiveness.
Amazon is introducing a new 2-part product title format to help sellers showcase key info more effectively, increase visibility in search results.
Old format leads to cluttered, single-line titles where essential details get cut off or buried, reducing click-through rates and hurting customer understanding.
The new format splits your listing into two parts: a clear, concise title (including brand, product type, size, etc.) and product highlights (key features, benefits, and advantages).
This structure helps communicate value more effectively without compromising on clarity or SEO.
Benefits include better discoverability, enhanced marketing, improved shopping experience, and flexibility as Amazon tests future display changes.
Amazon is currently seeking seller feedback to refine this rollout, making it a good time to audit your listings and prepare for the update.
Old format leads to cluttered, single-line titles where essential details get cut off or buried, reducing click-through rates and hurting customer understanding.
The new format splits your listing into two parts: a clear, concise title (including brand, product type, size, etc.) and product highlights (key features, benefits, and advantages).
This structure helps communicate value more effectively without compromising on clarity or SEO.
Benefits include better discoverability, enhanced marketing, improved shopping experience, and flexibility as Amazon tests future display changes.
Amazon is currently seeking seller feedback to refine this rollout, making it a good time to audit your listings and prepare for the update.
May 12, 2025 12:00AM
Amazon's new SP feature targets high-intent shoppers based on recent activity. Shows ads to engaged buyers at lower costs than SD while improving organic rank.
Amazon Ads just introduces a new feature in SP, somehow taking the place of SD:
Targeting audience w/ "high likelihood to purchase based on recent shopping activity"
It boosts sales by showing ads to engaged shoppers, improving ad relevance and conversion rates.
And it's likely to be cheaper than SD, meanwhile improving the natural keyword rank.
Try it now in your SP campaigns.
Targeting audience w/ "high likelihood to purchase based on recent shopping activity"
It boosts sales by showing ads to engaged shoppers, improving ad relevance and conversion rates.
And it's likely to be cheaper than SD, meanwhile improving the natural keyword rank.
Try it now in your SP campaigns.
May 12, 2025 12:00AM
Amazon expands budget shopping with new platforms in UK and Saudi Arabia. UK's Amazon Haul offers items under £20, while Saudi's Amazon Bazaar features products under SAR 90.
Amazon Haul is landing in the UK and Saudi Arabia!
- For customers in the UK, Amazon Haul offers thousands of products for £20 or less, with the majority under £10
- Saudi Arabia’s Amazon Bazaar features items priced at SAR 90 or less, with most under SAR 20.
- For customers in the UK, Amazon Haul offers thousands of products for £20 or less, with the majority under £10
- Saudi Arabia’s Amazon Bazaar features items priced at SAR 90 or less, with most under SAR 20.
May 12, 2025 12:00AM
NAD anti-aging supplements surge on Amazon with 1650% growth. Sales skyrocketed from $455k to $5.6m monthly as longevity becomes the new wellness focus, driven by celebrity endorsements and shifting consumer priorities.
The fastest-growing supplement on Amazon right now isn’t collagen or creatine—it’s an NAD anti-aging pill.
From $455k to $5.6m a month in just a two month span.
NAD (nicotinamide adenine dinucleotide) is having a breakout moment in the longevity world—and Amazon is where it's exploding. One listing I’m tracking grew 1650% YoY, with over $5M/month in sales. That’s not a trend. That’s a breakout.
Here’s why this matters:
1. Longevity is the new weight loss. Shoppers want to live better, not just look better.
2. Category shifts signal keyword shifts. More spend is flowing into "energy", "cellular repair", and "brain health."
3. Most sellers missed it. The winners rode in early with smart traffic funnels and clean branding.
When you get on the right side of a megatrend, just hold on for dear life. Amazon is where brands are capturing the value. All it takes is a few key celebrities and a Joe Rogan and everything can change.
This one looks like it's already hit it's peak. What's next??
From $455k to $5.6m a month in just a two month span.
NAD (nicotinamide adenine dinucleotide) is having a breakout moment in the longevity world—and Amazon is where it's exploding. One listing I’m tracking grew 1650% YoY, with over $5M/month in sales. That’s not a trend. That’s a breakout.
Here’s why this matters:
1. Longevity is the new weight loss. Shoppers want to live better, not just look better.
2. Category shifts signal keyword shifts. More spend is flowing into "energy", "cellular repair", and "brain health."
3. Most sellers missed it. The winners rode in early with smart traffic funnels and clean branding.
When you get on the right side of a megatrend, just hold on for dear life. Amazon is where brands are capturing the value. All it takes is a few key celebrities and a Joe Rogan and everything can change.
This one looks like it's already hit it's peak. What's next??
May 12, 2025 12:00AM
New tariffs on Chinese imports paradoxically strengthen Chinese sellers' dominance on Amazon. Direct-from-factory sellers face lower tariffs on manufacturing costs versus US retailers paying tariffs on marked-up wholesale prices, creating a widening price advantage for Chinese sellers across all major marketplaces.
Paradoxical Tariffs Will Benefit Chinese Sellers
The newly heightened tariffs on Chinese imports should theoretically benefit American businesses. However, recent comments from Amazon CEO Andy Jassy suggest they may have the opposite effect, further cementing the dominance of Chinese sellers in marketplaces like Amazon by creating greater price advantages for direct-from-factory sellers.
“Retailers who aren’t buying directly from China are typically buying from companies who themselves are buying from China, marking these items up, rebranding, and selling to US consumers,” Jassy explained during last week’s earnings call. “These retailers are buying the product at a higher price than Chinese sellers selling directly to US consumers in our marketplace, so the total tariff will be higher for these retailers than for China direct sellers.”
The mechanics are straightforward. When a U.S. seller sources products from Chinese manufacturers, they pay a markup to their supplier, then face tariffs on that higher wholesale price. Chinese manufacturers selling directly to U.S. consumers through Amazon face tariffs on their manufacturing cost – a significantly lower baseline. With a shorter supply chain and lower starting prices, Chinese sellers maintain more pricing flexibility even as tariffs increase.
Tariff impact on Chinese vs US sellers
This advantage comes after a decade of explosive growth for Chinese sellers on Amazon. In January, Marketplace Pulse data showed Chinese sellers surpassing the 50% threshold among top Amazon sellers for the first time, with U.S. sellers falling to roughly 45%. The shift was so significant that Amazon finally acknowledged it in SEC filings this year, describing Chinese seller market share as “significant.”
The current tariff situation validates a prediction made in 2015 by then-Amazon executive Sebastian Gunningham, who wrote in an internal email: “Chinese factories who made stuff for Walmart and the likes for the past 20 years now realize they have shot at building a brand themselves and selling directly to the world, without the intermediary… and we are that vehicle.”
Amazon email re Chinese sellers
Gunningham predicted it was ‘going to be big’. It is big, and it’s only getting bigger. According to Marketpace Pulse data, over 50% of sellers joining the platform in 2025 are Chinese. A little over 30% are American.
Jassy suggests that history shows that Amazon stands to benefit from current market disruption: “When there are uncertain environments, customers tend to choose the provider they trust most… we have emerged from these uncertain areas with more relative market segment share than we started.”
While that may be true, Walmart’s marketplace continues to gather pace, adding over 30,000 sellers already in 2025 - the same number that joined in the entirety of 2023. 60% of these are from China, meaning the same structural advantages that benefit Chinese sellers on Amazon will also play out on other marketplaces.
With Amazon’s 2 million+ active sellers, Jassy emphasized that pricing strategies will vary widely. “We have a lot of sellers in lots of different countries, and not all of them are gonna pursue the same tack,” he noted. With several references to Amazon’s commitment to low pricing throughout the earnings call, it’s clear that the expectation is for a portion of sellers to maintain competitive pricing and gain market share.
There were also several references to seller location. Jassy alluded to it a third time, saying, “We’re trying to make sure that we have the right diversity of sellers and low prices for our customers.” Amazon understands that its ability to offer tariff-resistant low pricing depends on ensuring Chinese sellers continue to make up a large share of the third-party seller mix.
This paradox exposes a fundamental miscalculation in current trade policy. By targeting the country of origin without addressing the country of the importer, tariffs strengthen the direct-to-consumer pipeline from Chinese factories to American households, precisely the opposite of their intended effect.
For U.S. sellers, the competitive landscape grows more challenging. Without vertical integration from manufacturing to sales, American businesses on Amazon face a structural disadvantage that tariffs intensify rather than relieve.
The ultimate irony? A policy designed to reduce Chinese influence in American commerce may entrench it further, accelerating the decade-long shift from “Made in China” to “Made, Sold, and Marketed by China”.
The newly heightened tariffs on Chinese imports should theoretically benefit American businesses. However, recent comments from Amazon CEO Andy Jassy suggest they may have the opposite effect, further cementing the dominance of Chinese sellers in marketplaces like Amazon by creating greater price advantages for direct-from-factory sellers.
“Retailers who aren’t buying directly from China are typically buying from companies who themselves are buying from China, marking these items up, rebranding, and selling to US consumers,” Jassy explained during last week’s earnings call. “These retailers are buying the product at a higher price than Chinese sellers selling directly to US consumers in our marketplace, so the total tariff will be higher for these retailers than for China direct sellers.”
The mechanics are straightforward. When a U.S. seller sources products from Chinese manufacturers, they pay a markup to their supplier, then face tariffs on that higher wholesale price. Chinese manufacturers selling directly to U.S. consumers through Amazon face tariffs on their manufacturing cost – a significantly lower baseline. With a shorter supply chain and lower starting prices, Chinese sellers maintain more pricing flexibility even as tariffs increase.
Tariff impact on Chinese vs US sellers
This advantage comes after a decade of explosive growth for Chinese sellers on Amazon. In January, Marketplace Pulse data showed Chinese sellers surpassing the 50% threshold among top Amazon sellers for the first time, with U.S. sellers falling to roughly 45%. The shift was so significant that Amazon finally acknowledged it in SEC filings this year, describing Chinese seller market share as “significant.”
The current tariff situation validates a prediction made in 2015 by then-Amazon executive Sebastian Gunningham, who wrote in an internal email: “Chinese factories who made stuff for Walmart and the likes for the past 20 years now realize they have shot at building a brand themselves and selling directly to the world, without the intermediary… and we are that vehicle.”
Amazon email re Chinese sellers
Gunningham predicted it was ‘going to be big’. It is big, and it’s only getting bigger. According to Marketpace Pulse data, over 50% of sellers joining the platform in 2025 are Chinese. A little over 30% are American.
Jassy suggests that history shows that Amazon stands to benefit from current market disruption: “When there are uncertain environments, customers tend to choose the provider they trust most… we have emerged from these uncertain areas with more relative market segment share than we started.”
While that may be true, Walmart’s marketplace continues to gather pace, adding over 30,000 sellers already in 2025 - the same number that joined in the entirety of 2023. 60% of these are from China, meaning the same structural advantages that benefit Chinese sellers on Amazon will also play out on other marketplaces.
With Amazon’s 2 million+ active sellers, Jassy emphasized that pricing strategies will vary widely. “We have a lot of sellers in lots of different countries, and not all of them are gonna pursue the same tack,” he noted. With several references to Amazon’s commitment to low pricing throughout the earnings call, it’s clear that the expectation is for a portion of sellers to maintain competitive pricing and gain market share.
There were also several references to seller location. Jassy alluded to it a third time, saying, “We’re trying to make sure that we have the right diversity of sellers and low prices for our customers.” Amazon understands that its ability to offer tariff-resistant low pricing depends on ensuring Chinese sellers continue to make up a large share of the third-party seller mix.
This paradox exposes a fundamental miscalculation in current trade policy. By targeting the country of origin without addressing the country of the importer, tariffs strengthen the direct-to-consumer pipeline from Chinese factories to American households, precisely the opposite of their intended effect.
For U.S. sellers, the competitive landscape grows more challenging. Without vertical integration from manufacturing to sales, American businesses on Amazon face a structural disadvantage that tariffs intensify rather than relieve.
The ultimate irony? A policy designed to reduce Chinese influence in American commerce may entrench it further, accelerating the decade-long shift from “Made in China” to “Made, Sold, and Marketed by China”.
May 12, 2025 12:00AM
Motor oil dominates Amazon's Best Sellers with clever image tactics. Product photos blend seamlessly with text banners to bypass Amazon's image detection systems.
Every month I scroll through Amazon's Best Seller page.
I get hero image inspiration from top sellers.
Did not expect motor oil to be winning like this...
Brilliant layout because there's no separation between the product and the add-on text banner, so unlikely Amazon's image scanning bots will detect it as something separate (e.g., 'a prop') from the main product.
I get hero image inspiration from top sellers.
Did not expect motor oil to be winning like this...
Brilliant layout because there's no separation between the product and the add-on text banner, so unlikely Amazon's image scanning bots will detect it as something separate (e.g., 'a prop') from the main product.
May 12, 2025 12:00AM
Amazon introduces performance alerts for product tracking. Sellers can create up to 5 alert groups with customizable conditions, monitoring up to 10 ASINs each for sales and metric changes across daily, weekly, or monthly periods.
MASSIVE NEW UPDATE TO AMAZON'S BUSINESS REPORTS!
AMAZON DOES IT AGAIN.
PERFORMANCE ALERTS!!
Amazon lets you create Alerts on your Asins and you'll get an email when certain metrics increase or decrease.
For example you can get an alert when a certain Asin had a drop in sales by a certain percent!
In Amazon's words...
Set up performance alerts
Create custom alerts to track the performance of your products. You'll get notified when any product meets the conditions you choose.
You can create:
🔴Up to 5 alert groups.
🔴Up to 5 conditions in each group.
🔴Up to 10 ASINs monitored per group.
🔴Alerts that track changes Day-over-Day (DoD), Week-over-Week (WoW), or Month-over-Month (MoM).
Amazon's Business Reports team is on 🔥 lately!
AMAZON DOES IT AGAIN.
PERFORMANCE ALERTS!!
Amazon lets you create Alerts on your Asins and you'll get an email when certain metrics increase or decrease.
For example you can get an alert when a certain Asin had a drop in sales by a certain percent!
In Amazon's words...
Set up performance alerts
Create custom alerts to track the performance of your products. You'll get notified when any product meets the conditions you choose.
You can create:
🔴Up to 5 alert groups.
🔴Up to 5 conditions in each group.
🔴Up to 10 ASINs monitored per group.
🔴Alerts that track changes Day-over-Day (DoD), Week-over-Week (WoW), or Month-over-Month (MoM).
Amazon's Business Reports team is on 🔥 lately!
May 12, 2025 12:00AM
Audit Amazon ads by analyzing spend vs ROAS using search term reports. Compare campaign performance and organic rankings to optimize budget allocation and maintain rankings while reducing ad spend on top-performing keywords.
One of my favorite ways to audit Amazon ad accounts (fast):
1 - Export Search Terms Report from ad console
2 - Add columns for: % of total spend, % of total sales. This allows you see what campaigns are spending the most vs generating sales.
3 - Sort by % of total spend.
Now compare where you're spending vs ROAS.
Add in organic keyword ranks.
What to look for:
--> If a high % of your spend is going into low ROAS campaigns, you might want to reconsider reallocating budget to high ROAS campaigns.
--> If a high % of your spend is going toward keywords with good organic ranking, might want to pull back on budget and observe rank, then increase spend again if rank begins to drop.
Personally I've cut ad spend on keywords in top 10 organic ranking in the past with good results. Has lasted 20-30 days with maintaining rank and no ad spend. Of course, depend on how competitive your niche is too.
1 - Export Search Terms Report from ad console
2 - Add columns for: % of total spend, % of total sales. This allows you see what campaigns are spending the most vs generating sales.
3 - Sort by % of total spend.
Now compare where you're spending vs ROAS.
Add in organic keyword ranks.
What to look for:
--> If a high % of your spend is going into low ROAS campaigns, you might want to reconsider reallocating budget to high ROAS campaigns.
--> If a high % of your spend is going toward keywords with good organic ranking, might want to pull back on budget and observe rank, then increase spend again if rank begins to drop.
Personally I've cut ad spend on keywords in top 10 organic ranking in the past with good results. Has lasted 20-30 days with maintaining rank and no ad spend. Of course, depend on how competitive your niche is too.
May 12, 2025 12:00AM
Brand strategically placed new product promotion in A+ content of bestselling item. High-traffic placement ensures significant exposure with 15,000 monthly views.
This brand used the top section of their A+ Premium content on a high-traffic product to promote a new launch.
The main product moves 15k units a month - that’s a lot of visibility for the new one.
The main product moves 15k units a month - that’s a lot of visibility for the new one.
May 12, 2025 12:00AM
AI tools making 10,000+ daily bid changes create chaos, not strategy. Understanding brand psychology, product lines, and conversion drivers must precede data optimization for effective results.
Why I feel AI optimization tools is not useful
While auditing an account recently, I noticed something surprising, an AI tool was optimizing over 10,000+ bids every single day.
Yes I know optimization is important. But daily bid changes at that scale?
That’s not strategy. That’s chaos.
You have to understand the thing that, before jumping into data and optimization, it is important to understand the psychology and insights of that account and its audience.
Every brand works differently. That’s why as a strategist, you need to go beyond the numbers.
You have to understand the product line first, what drives conversions (or what’s blocking them), and which factors are influencing ACOS, only then you can make smart, logical decisions that actually works in your favour.
What’s your experience been with AI optimization tools so far?
While auditing an account recently, I noticed something surprising, an AI tool was optimizing over 10,000+ bids every single day.
Yes I know optimization is important. But daily bid changes at that scale?
That’s not strategy. That’s chaos.
You have to understand the thing that, before jumping into data and optimization, it is important to understand the psychology and insights of that account and its audience.
Every brand works differently. That’s why as a strategist, you need to go beyond the numbers.
You have to understand the product line first, what drives conversions (or what’s blocking them), and which factors are influencing ACOS, only then you can make smart, logical decisions that actually works in your favour.
What’s your experience been with AI optimization tools so far?
May 12, 2025 12:00AM
Amazon product image order impacts sales directly. Stack images strategically: main product shot, feature closeup, infographic with benefits, and lifestyle photos. Use all slots, real photos, and test regularly.
If you’re not stacking your Amazon product images in the right order, you’re leaving money on the table.
I see sellers obsess over keywords and PPC, but ignore the image stack-your most powerful conversion tool. Here’s the formula I use for every listing:
Start with a clean, clear main image. No distractions, just the product, filling the frame. This is your first impression-don’t blow it.
Next, a feature image. Show off what makes your product different. Zoom in on the details, textures, or unique features. If a customer can’t see what’s special, they’ll scroll right past.
Then, drop in an infographic. People don’t read-so show them. Use callouts, icons, and short text to hammer home the benefits. Make it visual, make it obvious.
Finally, a lifestyle image. Help buyers picture themselves using your product. Real people, real settings. If your customer can’t see themselves with your product, they’ll move on to someone else’s.
Bonus tips: Use every image slot Amazon gives you. Stick to real photos-AI-generated or over-edited images kill trust. Think mobile first-vertical images win on phones. And always test. Your best image today might not be your best image next month.
This is the playbook. Execute on it, and watch your conversions climb. Ignore it, and your competitors will thank you.
I see sellers obsess over keywords and PPC, but ignore the image stack-your most powerful conversion tool. Here’s the formula I use for every listing:
Start with a clean, clear main image. No distractions, just the product, filling the frame. This is your first impression-don’t blow it.
Next, a feature image. Show off what makes your product different. Zoom in on the details, textures, or unique features. If a customer can’t see what’s special, they’ll scroll right past.
Then, drop in an infographic. People don’t read-so show them. Use callouts, icons, and short text to hammer home the benefits. Make it visual, make it obvious.
Finally, a lifestyle image. Help buyers picture themselves using your product. Real people, real settings. If your customer can’t see themselves with your product, they’ll move on to someone else’s.
Bonus tips: Use every image slot Amazon gives you. Stick to real photos-AI-generated or over-edited images kill trust. Think mobile first-vertical images win on phones. And always test. Your best image today might not be your best image next month.
This is the playbook. Execute on it, and watch your conversions climb. Ignore it, and your competitors will thank you.
May 12, 2025 12:00AM
Amazon's new guide helps sellers launch products and reach initial sales faster. The guide focuses on product visibility, content creation, review generation, and conversion optimization strategies.
Amazon shared a Selection Success Guide that offers strategies to help you sell your first 10 units faster when launching a new product.
It includes tips on increasing visibility, creating engaging content, earning high-quality reviews, and using incentives to boost conversions.
It includes tips on increasing visibility, creating engaging content, earning high-quality reviews, and using incentives to boost conversions.
May 12, 2025 12:00AM
Amazon FBA's new inventory dashboard offers sales forecasting tools. The system provides weekly demand predictions based on historical data, helping sellers make better inventory decisions.
Just noticed something cool in Seller Central that no one seems to be talking about…
Amazon’s FBA Inventory Dashboard has quietly gotten way better.
One of the biggest headaches for sellers is forecasting demand—and now Amazon is actually helping with that.
If you head to the Sales Summary and click on Details, there’s a graph showing your predicted weekly demand based on historical data. It even gives you optimistic vs. average projections. Super useful.
You can literally see what Amazon thinks your unit sales might look like in the coming weeks. Obviously, it’s not perfect, but it gives you a solid starting point—especially if you blend it with what you know about your product and seasonality.
It's a smart move. Better planning. Less guessing.
Has anyone else been using this? Would love to hear your take.
Amazon’s FBA Inventory Dashboard has quietly gotten way better.
One of the biggest headaches for sellers is forecasting demand—and now Amazon is actually helping with that.
If you head to the Sales Summary and click on Details, there’s a graph showing your predicted weekly demand based on historical data. It even gives you optimistic vs. average projections. Super useful.
You can literally see what Amazon thinks your unit sales might look like in the coming weeks. Obviously, it’s not perfect, but it gives you a solid starting point—especially if you blend it with what you know about your product and seasonality.
It's a smart move. Better planning. Less guessing.
Has anyone else been using this? Would love to hear your take.
May 12, 2025 12:00AM
Poor Amazon product images cost sellers massive sales. Analysis of 10,000+ listings shows optimized images convert 3.7x better. Simple fixes: fill frame 85%, add soft shadows, use white backgrounds - achievable with basic equipment.
Your Amazon images are killing your click-through rate and you're hemorrhaging sales without realizing it. Here's what I found after analyzing 10,000+ product listings last month.
Product images are your digital storefront, not just pretty pictures. When Amazon Sellers botch the basics, they're basically setting fire to their ad budget.
👉 Zoomed-out images waste prime real estate
👉 Flat lighting makes products look cheap and unappealing
👉 Show all accessories/ingredients in main image
I tested identical products with different image styles and the results were brutal. The optimized images converted at 3.7x the rate of the poorly shot alternatives.
The fix is simpler than you think: fill 85% of the frame with your product, add soft shadows for dimension, and stick to pure white backgrounds. No fancy equipment required – a $20 lightbox and your smartphone can outperform competitors spending thousands on photography.
Your competitors are making these exact mistakes right now. While they're scratching their heads wondering why sales are dropping, you can swoop in and dominate the category with images that actually convert.
Product images are your digital storefront, not just pretty pictures. When Amazon Sellers botch the basics, they're basically setting fire to their ad budget.
👉 Zoomed-out images waste prime real estate
👉 Flat lighting makes products look cheap and unappealing
👉 Show all accessories/ingredients in main image
I tested identical products with different image styles and the results were brutal. The optimized images converted at 3.7x the rate of the poorly shot alternatives.
The fix is simpler than you think: fill 85% of the frame with your product, add soft shadows for dimension, and stick to pure white backgrounds. No fancy equipment required – a $20 lightbox and your smartphone can outperform competitors spending thousands on photography.
Your competitors are making these exact mistakes right now. While they're scratching their heads wondering why sales are dropping, you can swoop in and dominate the category with images that actually convert.
May 12, 2025 12:00AM
Strategic bid boosting for new-to-brand customers drives campaign performance. Combining Sponsored Brand Video with category targeting and branded negation optimizes visibility and store visits.
Sponsored Brand Video to Storefront coupled with high traffic Category Targets -> NTB shoppers bid boost + Branded Negation = VERY powerful if targeting, creatives & settings are lined up properly! In this instance, I'm optimizing for maximum visibility / NTB engagement / NTB cust. acquisition / Store page visits.
Loving the direction of Bid Boosting in Search campaigns - We're all learning the powers of AMC audience integration, but there's definitely value across pre-built audiences as well.
Loving the direction of Bid Boosting in Search campaigns - We're all learning the powers of AMC audience integration, but there's definitely value across pre-built audiences as well.
May 12, 2025 12:00AM
Amazon Prime Day extends to 4 days. Submit inventory 2 weeks early. Focus on brand awareness and reviews, not profits. Double PPC budget and prepare for high customer contact.
🚨 Don't Miss These Prime Day Deadlines! 🚨
Being late this year will be catastrophic. Everything is moved up, and Amazon isn't playing around. They will not have mercy on you.
You might see these deadlines and think you're set, but you're probably not. My advice is to beat these dates by 2 weeks if you can. You DO NOT want to be part of the mad rush at the very last second. When in doubt, get to the airport early, right? The same applies here.
🤯 Prime Day is 4 freaking days this year. This equates to more deals and more inventory needs than ever before.
Expect to spend 2x your PPC budget from last year and a tsunami of customer emails. With the looming trade war, expect the unexpected.
Inventory, inventory, inventory. That is the name of the game.
One last reminder. Prime Day is NOT about making money.
Prime Day IS about boosting your BSR, brand awareness, and driving review counts. Once you make this mental shift, you will get more excited about it.
Let's go!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Being late this year will be catastrophic. Everything is moved up, and Amazon isn't playing around. They will not have mercy on you.
You might see these deadlines and think you're set, but you're probably not. My advice is to beat these dates by 2 weeks if you can. You DO NOT want to be part of the mad rush at the very last second. When in doubt, get to the airport early, right? The same applies here.
🤯 Prime Day is 4 freaking days this year. This equates to more deals and more inventory needs than ever before.
Expect to spend 2x your PPC budget from last year and a tsunami of customer emails. With the looming trade war, expect the unexpected.
Inventory, inventory, inventory. That is the name of the game.
One last reminder. Prime Day is NOT about making money.
Prime Day IS about boosting your BSR, brand awareness, and driving review counts. Once you make this mental shift, you will get more excited about it.
Let's go!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
May 05, 2025 12:00AM
New Customer Journey Dashboard reveals key Amazon metrics. Data shows category vs branded search splits and complete conversion rate funnel analysis.
Very interesting data showing up on the Customer Journey Dashboard now.
You can see the exact split between Category vs Branded Search and the entire conversion rate funnel on Amazon.
Anybody using this data in a cool way yet?
You can see the exact split between Category vs Branded Search and the entire conversion rate funnel on Amazon.
Anybody using this data in a cool way yet?
May 05, 2025 12:00AM
Scale Insights adds account-level fee tracking. The platform enhances its analytics suite by including comprehensive fee breakdowns, matching competitor platforms' profitability features.
You can now see account-level fees on Scale Insights, along with a breakdown.
SI has always had the best analytics of any PPC tool, but it lacked the full picture of profitability offered by platforms like Sellerboard.
Great update.
SI has always had the best analytics of any PPC tool, but it lacked the full picture of profitability offered by platforms like Sellerboard.
Great update.
May 05, 2025 12:00AM
Amazon Ads introduces site targeting for Sponsored Products. Advertisers can now choose between standard placements or exclusive B2B targeting on Amazon Business, enabling focused campaigns for business buyers.
Something new just dropped inside Amazon Ads!
Advertise only to business customers..
When you’re setting up Sponsored Products campaigns, there’s now a new option under ad groups called “Sites.” You can now choose between:
👉 Amazon and beyond – your ads show up across Amazon retail, Amazon Business, and even off-Amazon placements (like before).
👉 Amazon Business – a new, focused option where your ads only appear on Amazon Business to reach B2B shoppers directly.
This gives brands a strategic way to target business buyers with different budgets, and product sets. Great move for anyone thinking about growing their B2B presence on Amazon.
Anyone already testing it?
Advertise only to business customers..
When you’re setting up Sponsored Products campaigns, there’s now a new option under ad groups called “Sites.” You can now choose between:
👉 Amazon and beyond – your ads show up across Amazon retail, Amazon Business, and even off-Amazon placements (like before).
👉 Amazon Business – a new, focused option where your ads only appear on Amazon Business to reach B2B shoppers directly.
This gives brands a strategic way to target business buyers with different budgets, and product sets. Great move for anyone thinking about growing their B2B presence on Amazon.
Anyone already testing it?
May 05, 2025 12:00AM
Amazon splits product titles into two parts: basic info and highlights. Major shift driven by mobile shopping and AI needs. Brands must act fast with keyword-focused highlights to secure search visibility before Q2/Q3 rollout.
📜HISTORY-MAKING CHANGE📜: Amazon is making a massive structural shift in their page setup → Introducing TWO-PART TITLES.
🔹 PART 1: Short, clear title (Brand, Product Type, Size/Variation)
🔹 PART 2: Product Highlights (Features, Benefits, Advantages)
This is the BIGGEST change to Amazon’s page structure since the marketplace was born.... and it will be a LAND GRAB for brands. Let’s break it down.
****** Why now? ******
➤ MOBILE-FIRST ERA: 70%+ of shopping happens on mobile. Short titles are needed to adapt to that format.
➤ GENAI READY DATA: Amazon’s new AI engines (Cosmo/Rufus) need structured, prioritized data. Product Highlights are perfect for that. I anticipate this will carry the highest indexable value within the page structure.
➤ REVIEWS AREN’T ENOUGH: Let’s face it — Rufus results are awful because they’re based on reviews. Amazon knows the mess of incomplete or incorrect data is to blame. They need a way to incentivize brands to provide the best data, structured correctly.
****** What should I do? ******
Remember — this is a LAND GRAB. If you treat this like a formatting or copywriting update, you're going to lose.
✅ NOT A BRANDING EXERCISE: Don’t waste the Highlights section on fluff like “ethically sourced” or “family-owned.” Focus on high-volume, high-relevance search terms that match what customers are actually typing — because that’s what AI will index to drive traffic to your page.
✅ GET READY NOW: Brands should get their two-part titles ready this month. Amazon’s rollout is expected in Q2 or Q3. If you're ready when the switch flips, you’ll instantly outpace competitors who scramble after. Think of Bullet Point 1 as the holding position for the Product Highlights.
******* Conclusion *******
Winter is coming: Early movers will win search territory. Late movers will pay for ads.
🔹 PART 1: Short, clear title (Brand, Product Type, Size/Variation)
🔹 PART 2: Product Highlights (Features, Benefits, Advantages)
This is the BIGGEST change to Amazon’s page structure since the marketplace was born.... and it will be a LAND GRAB for brands. Let’s break it down.
****** Why now? ******
➤ MOBILE-FIRST ERA: 70%+ of shopping happens on mobile. Short titles are needed to adapt to that format.
➤ GENAI READY DATA: Amazon’s new AI engines (Cosmo/Rufus) need structured, prioritized data. Product Highlights are perfect for that. I anticipate this will carry the highest indexable value within the page structure.
➤ REVIEWS AREN’T ENOUGH: Let’s face it — Rufus results are awful because they’re based on reviews. Amazon knows the mess of incomplete or incorrect data is to blame. They need a way to incentivize brands to provide the best data, structured correctly.
****** What should I do? ******
Remember — this is a LAND GRAB. If you treat this like a formatting or copywriting update, you're going to lose.
✅ NOT A BRANDING EXERCISE: Don’t waste the Highlights section on fluff like “ethically sourced” or “family-owned.” Focus on high-volume, high-relevance search terms that match what customers are actually typing — because that’s what AI will index to drive traffic to your page.
✅ GET READY NOW: Brands should get their two-part titles ready this month. Amazon’s rollout is expected in Q2 or Q3. If you're ready when the switch flips, you’ll instantly outpace competitors who scramble after. Think of Bullet Point 1 as the holding position for the Product Highlights.
******* Conclusion *******
Winter is coming: Early movers will win search territory. Late movers will pay for ads.
May 05, 2025 12:00AM
Smart bedsheet brand adds size tags directly on product images. This simple visual addition helps shoppers quickly identify available sizes without clicking, potentially improving conversions and reducing bounce rates.
I was doing my usual research and suddenly I came across something that caught my eye.
I noticed that most brands who are selling bedsheets, In the first image of their listing they just show the usual product image ie bedsheet, color that’s it.
But this brand is doing something clever & interesting.
Instead of a plain image, they added a small tag on the photo that looks like a price sticker, but it’s not. It actually highlights the available sizes (King, Queen, etc) right on the image itself.
As a shopper that’s super helpful. You don’t have to click or scroll down. With the image only, you can instantly know if the product fits your need or not.
This simple tweak can helps in reducing bounce, keep attention on your listing and maybe even lift conversions.
What you think, let me know in the comments
I noticed that most brands who are selling bedsheets, In the first image of their listing they just show the usual product image ie bedsheet, color that’s it.
But this brand is doing something clever & interesting.
Instead of a plain image, they added a small tag on the photo that looks like a price sticker, but it’s not. It actually highlights the available sizes (King, Queen, etc) right on the image itself.
As a shopper that’s super helpful. You don’t have to click or scroll down. With the image only, you can instantly know if the product fits your need or not.
This simple tweak can helps in reducing bounce, keep attention on your listing and maybe even lift conversions.
What you think, let me know in the comments
May 05, 2025 12:00AM
Amazon's new product badges show return rates to guide shopping decisions. These badges mark items as frequently returned or commonly kept, affecting buyer trust and seller strategies.
These new badges might redefine your shopping habits
Well, there's a new update on the block that's going to change how buyers and sellers see product listings.
Amazon has rolled out new badges that could influence how we shop online.
I have been seeing "Frequently Returned" and "Customers Usually Keep This Item" badges on your PDP.
These aren't just fancy new labels.
🟥 The "Frequently Returned" badge is a warning sign for shoppers.
It's bold and red, right under reviews that explain the reasons for returns, which might cause customers to think twice before buying.
In fact, sales could drop if a product wears this badge.
🟨 The "Frequently Returned Item" badge is like a prevention sign to make shoppers check before buying.
What's curious about this yellow sign is that it just leads customers to check reviews before buying.
🟩 The "Customers Usually Keep This Item" badge enhances trust by spotlighting items with lower return rates.
A shiny green stamp of approval means happy buyers, more trust, and, likely, more sales.
So, how does this affect the market?
Buyers may now focus on these badges before making a decision.
Products with the high return badge could see fewer sales, but those with the low return badge might notice an uptick.
It's a new sorting hat for Amazon's listings basically.
And for sellers? It's all about strategy now.
To stay ahead, you'll need to focus on keeping returns low.
• That means making sure your product descriptions are clear and detailed.
• Keep your quality standards high and solve common issues proactively.
• And check constantly what your customers are talking about when buying.
This is key to maintaining a competitive edge on Amazon.
Now, why hasn't Amazon shouted about these updates from the rooftops?
Perhaps they're still testing the waters, seeing how this will play out in the long run.
But no matter what, it's clear that understanding why products get returned is crucial right now.
While this could help trustworthy sellers shine, there’s also a downside.
Heavy emphasis on returns might cause buyers to doubt those "frequently returned" products too much.
Sellers might even feel pressured to play around with return data to avoid bad badges, which isn't ideal for anyone.
In the end, adapting quickly will be the golden ticket.
Those who focus on transparency and customer satisfaction could thrive without needing more ads, while others may struggle.
Well, there's a new update on the block that's going to change how buyers and sellers see product listings.
Amazon has rolled out new badges that could influence how we shop online.
I have been seeing "Frequently Returned" and "Customers Usually Keep This Item" badges on your PDP.
These aren't just fancy new labels.
🟥 The "Frequently Returned" badge is a warning sign for shoppers.
It's bold and red, right under reviews that explain the reasons for returns, which might cause customers to think twice before buying.
In fact, sales could drop if a product wears this badge.
🟨 The "Frequently Returned Item" badge is like a prevention sign to make shoppers check before buying.
What's curious about this yellow sign is that it just leads customers to check reviews before buying.
🟩 The "Customers Usually Keep This Item" badge enhances trust by spotlighting items with lower return rates.
A shiny green stamp of approval means happy buyers, more trust, and, likely, more sales.
So, how does this affect the market?
Buyers may now focus on these badges before making a decision.
Products with the high return badge could see fewer sales, but those with the low return badge might notice an uptick.
It's a new sorting hat for Amazon's listings basically.
And for sellers? It's all about strategy now.
To stay ahead, you'll need to focus on keeping returns low.
• That means making sure your product descriptions are clear and detailed.
• Keep your quality standards high and solve common issues proactively.
• And check constantly what your customers are talking about when buying.
This is key to maintaining a competitive edge on Amazon.
Now, why hasn't Amazon shouted about these updates from the rooftops?
Perhaps they're still testing the waters, seeing how this will play out in the long run.
But no matter what, it's clear that understanding why products get returned is crucial right now.
While this could help trustworthy sellers shine, there’s also a downside.
Heavy emphasis on returns might cause buyers to doubt those "frequently returned" products too much.
Sellers might even feel pressured to play around with return data to avoid bad badges, which isn't ideal for anyone.
In the end, adapting quickly will be the golden ticket.
Those who focus on transparency and customer satisfaction could thrive without needing more ads, while others may struggle.
May 05, 2025 12:00AM
Amazon now allows exclusive PPC targeting of business accounts. New beta feature enables dedicated B2B campaigns with 3x better conversion rates than standard placements.
BIG UPDATE! You Can Now Target Only Amazon Business Accounts Through Amazon PPC!
This is a VERY big deal for the right accounts!
Since Amazon released the option to increase placement for Business Accounts, we have seen tremendous results with it!
Conversion rates on Business account are WAY better than any other placement. We see on average a 3x better return on the business placement!
With this new feature, you can create campaigns and target ONLY Business accounts.
It is now more important than ever to track the percent of sales that come from B2B on a product level and create campaigns accordingly.
Not all accounts have it. It's still in Beta and rolling out.
This is a VERY big deal for the right accounts!
Since Amazon released the option to increase placement for Business Accounts, we have seen tremendous results with it!
Conversion rates on Business account are WAY better than any other placement. We see on average a 3x better return on the business placement!
With this new feature, you can create campaigns and target ONLY Business accounts.
It is now more important than ever to track the percent of sales that come from B2B on a product level and create campaigns accordingly.
Not all accounts have it. It's still in Beta and rolling out.
