🚨MEGA Breaking from Accelerate🚨

Buy with Prime is officially coming to TikTok.

Can you hear the money printers turning on?

The fastest way to increase your sales on Amazon
[immediately implementable 👇]

👉 Optimize your main images

This is the most important and easiest way to boost your sales at upcoming deal events like Prime Day 2.0 and BFCM.

In the example of DOONAILS - We're hiring!, what the brand did well:

☑ Product demonstration (clear and engaging)

What they could still improve:

✅ 4Ws Communicate Clearly

✅ Show Product Value
(e.g. shelf life of up to 14 days)

That's it.

2 simple changes for more clicks.

What do you think about that?

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If you find this post helpful, feel free to like it and follow me, Shakhboz to be provided with helpful Amazon insights (content, news, etc.) every day!

Is this the Domination of Buy with Prime? Or is Amazon simply being Customer-Obsessed?

Amazon is doing something different here. Instead of just focusing on beating the competition, they are building strategic alliances with platforms like Google, Shopify, TikTok, and PayPal to ensure customers can discover and buy products everywhere.

🔗 Google Shopping: Imagine your products showing up in front of millions of Google users, with clear delivery expectations driving more confidence in every purchase.

🛒 Shopify: Amazon isn’t just focusing on its marketplace; it’s collaborating with Shopify to allow customers to buy directly from Shopify stores using the Buy with Prime button, combining ease and trust to boost conversions across platforms.

📲 TikTok: They have partnered with Amazon to offer Buy with Prime directly within the app so viewers can discover your products in ads and buy them on the spot without leaving the platform!

There is no more competition between social media and e-commerce. This is a new kind of alliance.

💳 PayPal: Amazon is making checkout smoother by integrating PayPal for “Buy with Prime” purchases. More payment options mean fewer barriers for customers, leading to higher conversions for sellers.

This is a good example of Amazon’s customer obsession. They are really pushing hard to be the first choice no matter where customers are searching.

They’re not just trying to be the best on their platform. They’re ensuring they’re everywhere their customers are. And that’s customer obsession at its core.

Is your brand ready to leverage these integrations? The future of e-commerce is here, and it’s all about collaboration, not competition! 💡

🚨 Struggling with Low Conversion Rates?


It Could Be Your Category Selection!

Choosing broad categories like "Household Supplies" might feel right, but you’re up against stiff competition with sky-high conversion rates.

The broader the category, the harder it is to compete.

Go specific.

For example, instead of “Paper and Plastic,” try “Food Storage Bags” if it fits your product.

The more niche you get, the more accurate your benchmarks—and less competition means better chances to shine. 🌟

Tip: Explore multiple categories and dig into the data.

Specific beats broad every time.

🚨 Biggest eCommerce Change in a Decade 🚨

Biden admin drops a bomb on the de minimis loophole 👇🏼

They propose closing the de minimis loophole that allowed Chinese brands and companies like Shein and Temu to flood the US market with ultra-cheap goods.

Quick "de minimis" Explainer:

The de minimis rule lets shipments valued under $800 enter the US duty-free and with minimal customs scrutiny.

Chinese brands have been leveraging this by shipping directly to US consumers or restocking in small quantities, thereby avoiding tariffs and safety checks.

Here's what this means for you👇🏼

Level Playing Field: Chinese brands could avoid up to 25% in tariffs and safety inspections with de minimis. Without it, they will face the tariffs and be held to US level safety standards.

Shein and Temu Face Headwinds: These companies have benefited from the de minimis rule. They need to adjust strategies and pricing, but don't count them out.

Safer Products: I'm not sure if you've seen some of the clearly unsafe stuff on Amazon (I'm looking at you face mask snorkels), but now products must now come with compliance certificates. This means they must meet US standards, no matter the dollar value of the import.

This is a huge win for US based brands and consumers.

Yes, this still needs to be reviwed and passed.

BUT, this has bi-partisan support as it's something US sellers have been complaining about for YEARS.

The e-commerce landscape is about to look different.

What's your take on this?

Drop your thoughts 👇

Amazon is pushing more on DSP.

When you hear DSP, you might think of advertising and reaching audiences. However, Amazon’s Delivery Service Partner (DSP) program is an entirely different game focused on product delivery, empowering small businesses, and creating jobs.

Well, for this one, Amazon has just announced a $2.1 billion investment in its DSP program, bringing the total to $12.3 billion over the past six years.

Since 2018, the DSP program has empowered over 4,400 small business owners to create 390,000 driving jobs and generate a combined $58 billion in revenue, allowing Amazon to provide faster deliveries in general.

Here is the plan for DSP
✨ Rate Card Increases: Amazon will invest an additional $660 million next year to help DSPs raise wages and benefits, increasing the average driver pay to $22 per hour (a 7% increase from last year).

🔧 AI-Powered Tools: Use machine learning to make routes safer and more efficient for drivers. For example, in hot summer months, environmental data helps adjust routes, ensuring drivers can take necessary breaks.

💡 Safety & Support: New safety programs, training, and other support to help DSPs thrive and reliably deliver millions of packages.

As we prepare for the holiday rush, Amazon is clearly committed to supporting small business owners and their teams like never before.

What stands out to me is that this isn’t just about better treatment for DSP drivers; it’s also about improving processes and efficiency and ultimately having better connections with Amazon customers.

🔗 Full story here: Amazon DSP Investment

If you want to stay ahead of demand and avoid stockouts so your deliveries are always on point check out SoStocked: https://pxle.me/XFzPkD2h

In case you missed the announcement, here is what you must know!

Rufus is now available nationwide in the US and is also beginning its expansion into the UK through the Amazon App.

This not only means that AI will have a greater presence on Amazon but also that customers will now have more opportunities to familiarize themselves with them.

So, if your strategy did not take these ads into consideration, you should definitely take a look at it 👀

How Coupons Supercharge Subscribe & Save Growth!

Coupons are a powerful tool to accelerate growth for Subscribe & Save.

By offering customers savings upfront, you give them a strong incentive to subscribe, which helps drive more first-time subscribers and grow your base of repeat buyers.

However, there’s a small downside—some customers may subscribe just for the coupon and cancel after their first delivery.

The current Amazon dashboard provides a pie chart that shows cancellations after one delivery, but I wish they would improve it by allowing filters by date range.

This would help us better understand if and when coupons are causing these cancellations and how we can optimize our strategy.

For CPG brands, Subscribe & Save is critical because it provides:

• Customer loyalty & repeat purchases
• Predictable sales cycles
• Higher lifetime value (LTV) for subscribers
• A competitive advantage in a crowded marketplace

Have you used coupons to boost your Subscribe & Save subscriptions? What has your experience been?

Prime Big Deal Days aka Prime Day 2 dates have been announced and showing on Amazon homes pages in US, Germany, and France (not exhaustive).

Here are some highlights from Amazon's newsletter to give clues on which Categories, Brands, and ways of saving they are featuring which include Alexa, Rufus, Inspire, Influencers, and Amazon Credit Cards.

Reminder of the benefits and leadership position of Prime: Prime is in a class of its own with more than 200 million paid members worldwide enjoying shopping and entertainment benefits that keep getting better, including saving on groceries and exclusive offers just for Prime members. Fast, free delivery on tens of millions of items, savings on everyday essentials, and a trove of entertainment options make Prime one of the most comprehensive, reliable, adaptable, and appealing memberships in the world.

Prioritizing Voice: Set up personal deal reminders from Alexa. Prime members can set up deal notifications through the Amazon Shopping app for items on their Wish List, in their Cart, or marked “Save for Later,” and Alexa will keep them up-to-date on the latest savings and upcoming deals.

Take advantage of early deals available now.

Earn more with Prime Visa and Prime Store Card. Prime members can get a $150 Amazon Gift Card instantly upon approval for Prime Visa (10/2/24-10/31/24) or Prime members can get a $80 Amazon Gift Card instantly upon approval for Prime Store Card (10/3/24-10/9/24). Plus, cardmembers with an eligible Prime membership earn 10% back or more on select deals on Prime Big Deal Days with Prime Card Bonus and 5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods Market (in-store code required for Prime Store Card)—all with no annual credit card fees.

Gifting is made even easier this holiday season with Rufus, Amazon’s generative AI-powered conversational shopping assistant. From finding deals and selecting the perfect gift to answering shopping questions and more, Rufus helps customers make more informed shopping decisions with personalized recommendations.

For extra inspiration, Prime members can also start scrolling Inspire, a shopping feed in the Amazon Shopping app that makes it easy to discover products and ideas from other customers, influencers, and brands, to watch personalized videos featuring deals on items based on their interests.

Which countries participate in Prime Big Deal Days?
The celebration will take place in 19 countries: Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, United Kingdom, Turkey, and the United States

Amazon sellers are getting crushed on TikTok Shop.

The content game is evolving at lightning speed.

And I'm loving it. Want to know why?

TikTok Shop is exposing a harsh truth about e-commerce:

You can't force sales anymore.

Gone are the days of relying on Amazon's organic traffic or throwing money at Sponsored Ads. TikTok Shop has no safety net.

Here's what's working now:
1. Entertainment is king Your content must captivate scrollers in seconds.
2. Problem-solving is queen Address customer pain points directly and clearly.
3. Authenticity trumps polish Raw, genuine content outperforms slick productions.

The winners? Creators who blend product knowledge with storytelling magic.

The losers? Those stuck in the "list features, hope for sales" mindset.

TL;DR: TikTok Shop is separating true marketers from mere sellers. It's all about content that converts through entertainment and problem-solving.

What's your take? Are you embracing this shift or resisting it?

Getting hashtag#Amazon to order a new product can be difficult. But here's the good news: It's not impossible!

So how can you get Amazon to order a new product? 🔎

𝟭- 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗮𝗻 𝗼𝗿𝗱𝗲𝗿 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗩𝗲𝗻𝗱𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 / 𝗔𝗩𝗦
Asking your Vendor Manager or AVS to order a new product may be the easiest way to get a product stocked by Amazon.

However, buyers and brand specialists will rely on Amazon's demand forecast. If it's a brand-new SKU without any sales history, outline why Amazon should buy it.

Mention national TV campaigns, social media campaigns, etc. to give confidence to Amazon's retail teams.

𝟮- 𝗨𝘀𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗹𝗶𝗸𝗲 𝗕𝗼𝗿𝗻-𝘁𝗼-𝗥𝘂𝗻
Amazon introduced B2R to help vendors overcome the process of asking for manual orders. If you have access to Born to Run, use it. Even if Amazon won't accept your desired volumes, a smaller order can help to get the ball rolling.

𝟯- 𝗗𝗿𝗶𝘃𝗲 𝗼𝗳𝗳-𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗹𝗶𝘀𝘁𝗶𝗻𝗴
If you have no access to a Vendor Manager or a tool like B2R, direct off-site traffic to your new Amazon listing. This ensures Amazon receives demand signals that trigger its system to place an order. Once the item builds a sales history, Amazon will place larger orders over time.

𝟰- 𝗟𝗮𝘂𝗻𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗵𝘆𝗯𝗿𝗶𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
Don't want to drive off-site traffic to an unavailable Amazon listing? Another way is to sell the item through a 3P Seller Central account. Once a sales history is established, you can list the product through 1P.

𝟱- 𝗢𝗻𝗯𝗼𝗮𝗿𝗱 𝗶𝘁𝗲𝗺𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗩𝗲𝗻𝗱𝗼𝗿 𝗙𝗹𝗲𝘅 / 𝗗𝗶𝗿𝗲𝗰𝘁 𝗙𝘂𝗹𝗳𝗶𝗹𝗺𝗲𝗻𝘁
No fan of selling through a 1P/3P hybrid approach? No problem. Another way is to set up a direct fulfilment or Vendor Flex model. This way, Amazon doesn't have to order the product into its FCs. And your product can become available from the day of its launch.

---

What other strategies have worked for you?

Share them in the comments!

🚨 Amazon Announces Prime BFD Days (Oct 8-9) 🚨

Here is our secret strategy to drive sales 👇🏼

1️⃣ Leverage Brand Tailored Promotions for the Right Audiences

▪️Go to Brand Tailored Promotions
▪️Pick audiences that are on the fence,
such as "Cart Abandoners", "Promising Customers", and "At Risk"
▪️Choose your product
▪️Pick a discount %

and then

2️⃣ Drive Traffic via Sponsored Display Re-Marketing

▪️Go to the Campaign Manager
▪️Create a Sponsored Display campaign
▪️Target "views remarketing"
and "purchase remarketing" if you sell consumables
▪️Add a logo, headline, and custom creative for better performance

Why targeting these audiences is your secret weapon this Prime Day:

🎯 High Intent: Close to purchasing. A nudge + discount converts.
💰 Lower CPCs: Cheaper than competing for new visitors.
🕒 Urgency Factor: Prime Day's limited time adds pressure.
🚀 Higher Conversion: Discount + time limited + interest convert better.

BONUS: Make sure your inventory is topped up for Prime Day.

You need to ship asap to get product stocked in time.

What's your plan for Prime Day 2?

Share below! 👇

🚨 Stay compliant in the Cosmetics Category! 🚨

Amazon is reminding many sellers about crucial labeling guidelines for cosmetic products and is giving them a deadline to comply: September 24!

If your listings in the cosmetics category don’t meet FDA and Amazon policy requirements by the deadline, they risk being deactivated.

Here’s what your product listings must include:
✅ A complete list of product ingredients (in image or text format)
✅ Drug facts, if applicable
✅ Clear details like product name, purpose, quantity, ingredients, and manufacturer details

Pro tip: Changes can take 2-4 hours to reflect on the platform, so update your listings as soon as possible to avoid last-minute issues.

If you encounter unexpected circumstances and your listings are deactivated, you can appeal to the Account Health section and follow the appeal process to provide the necessary information.

📋 Here are some product types in the category:
Perfume, lipstick, nail polish, temporary tattoos, eye and face makeup, shampoo, hair dye, toothpaste, and deodorant.

So, make sure your listings are safe and compliant with regulatory standards!

"How many clickable ASIN maps
does my brand story need?"

– this question was recently asked to me by an Amazon seller.

My answer was simple:

👉 2-3 permanent ASIN cards
[Best Sellers, Main Categories]

👉 1 changing ASIN map
[for new collections, deals etc.]

So ideally 3-4 cards.

Why?

↳ Our experience shows that the first three ASIN cards are the most actively used. From the fourth onwards, clicks and sales drop significantly.

Do you have multiple categories and want to keep all of them active (including brand store links)?

Then create more than one brand story.
This will increase traffic and maximize your sales.

What are your experiences?

_____

If you find this post helpful, feel free to like it and follow me, Shakhboz to be provided with helpful Amazon insights (content, news, etc.) every day!

Optimizing for TACoS?

If not, you’re missing out on profits!


At Junglr, we know that TACoS is an essential KPI.

It's important to have both product and account level TACoS goals.

Check your performance daily.

If TACoS is above target, strategically cut spend.

If TACoS is below target push for further growth.
> Increase budgets on successful campaigns
> Expand your keyword targeting
> Raise bids on keywords driving market share

When TACoS is on target, stick with your current strategy.


Struggling to control TACoS? Let's chat!

Imagine you’ve just set up your Amazon Author Page, thinking the hardest part is behind you. Your books are listed, your bio is polished, and you’re ready to watch the sales roll in. But as weeks go by, the traffic is slow, the engagement is lukewarm, and your sales aren’t what you hoped for. Frustration starts to creep in—what could be missing? 🫤

Missing versions of your books mean lost sales. Unclaimed co-authored works? Another gap in your catalog. Multiple pen names? Suddenly, your brand feels disjointed. And that standard Amazon URL? It’s a mess, too clunky to proudly display.

The reality hits: you need more than just a basic setup to stand out.

The good news? With a few advanced strategies, you can transform your Author Page into a dynamic, engaging sales engine.

Let’s dive into the strategies that can elevate your Author Page from functional to phenomenal:

Step 1: Include Every Version of Your Books

Many authors don’t realize that not all versions of their books automatically appear on their Author Page. Missing out on formats like audiobooks or hardcovers means you’re leaving money on the table. By navigating to the “Books” tab and adding every version—whether it’s paperback, Kindle, or that often-overlooked audiobook—you’re catering to all reader preferences, maximizing your sales potential.

Step 2: Master the Multi-Pen Name Challenge

Writing under multiple pen names? Amazon’s separate pages can make your brand feel fragmented, but there’s a fix. Simply go to the “Books” tab and add your other pen names. Confirm your identity, and voilà—you’re managing up to three Author Pages seamlessly from one account.

Step 3: Claim Your Co-Authored Books

Co-authoring is a powerful way to expand your reach, but it’s also a missed opportunity if not correctly managed. Claim your co-authored books individually and list them on your Author Page. Boost your sales and reader engagement further by cross-promoting—mention your co-authors in your bio or link to their pages.

Step 4: Add Editorial Reviews

Don’t let your book pages miss out on the power of social proof. Choose reviews that come from well-known bloggers, industry experts, or popular review platforms.

Step 5: Engage Readers with Book Recommendations

Without recommendations, your Author Page could be missing a golden opportunity to guide your readers deeper into your catalog—or showcase the influences that inspire you. Use the book recommendations feature to keep your readers engaged, offering them a tailored journey through your books and beyond.

Not getting enough sales from your Amazon book listings?

Missing out on potential readers because your books aren’t properly showcased can be frustrating.

If this resonates, hit like and tag a friend who needs help with their Amazon book sales.

Interested in selling more with KDP? Our software is designed to support and simplify your journey.

📲 Book a free call now: https://lnkd.in/g6gT68Cf

🚨 MEGA Breaking ⚡

If you follow me here, chances are that you are selling on more than just Amazon. I hope you are also selling on Shopify! You are most likely utilizing the MCF program to fulfill Shopify orders through your FBA inventory.

🎉 Well, I have some good news for you!

Your MCF orders just got a massive speed upgrade! This is something I and THOUSANDS of brand owners have been asking for over the years and they finally delivered.

The best part? There's no fee increase! I know what you're thinking. It's a miracle...

Delivery speed changes:
• Standard delivery: 3 business days (down from 5)
• Expedited delivery: 2 business days (down from 3)
• Priority delivery: No longer exists, but orders will now default to the expedited rate.

Faster deliveries equal happy customers. This also applies to your orders through TikTok Shop.

I can't wait for drones to be rolled out across America. Delivery speeds will be in hours, not days.

🚀 God bless the MCF program!

Also, for those of you at Amazon Accelerate, enjoy the show! If you run into Mr. Jassy, please ask him to fix Seller Support. 😂

--

P.S.

👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).

Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM

🚨 Groundbreaking Amazon Data 📢

I have received heat in the past for claiming that an optimized Amazon Store results in your average order value going up 25-40%.

Thanks to Mansour Norouzi's case study data a few weeks ago, the case is closed.

Mansour saw his Amazon Store achieve a 25.5% higher average order value AND a nearly 30% increase in average units per order.

💡 TRANSLATION: Your Amazon Store design matters. Like a lot. Ultimately, it means that Amazon customers are significantly more engaged resulting in stronger buying decisions.

You can put it another way. When you deliver on your brand story, you develop "psychological trust" with customers. This is how you win on Amazon. The days of rebranding existing products with little to no innovation are over. The future is delicious branding.

So, the next time you find yourself doubting the investment to update your media assets, simply slap yourself, read this post again, and stay focused.

If you need some inspiration for the level of Amazon store design I'm referencing, see the images below and check out the portfolios of the GOATs Jason Landro and Daniela Anavitarte Bolzmann ⚡. I promise you that you will walk away inspired.

--

P.S.

👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).

Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM

📣 The Subscribe & Save Dashboard Update We’ve All Been Waiting For – It’s Finally Here!

Understanding your Subscribe & Save (SnS) insights is crucial for scaling your Amazon business.

SnS allows brands to build customer loyalty and drive recurring revenue, but managing subscriber retention and coupon performance can make or break this strategy.

Knowing how coupons impact subscription behavior and tracking how many subscribers cancel after their first delivery is key to optimizing your efforts.

Amazon has just released an update that will make this process much easier!

Finally, a Subscribe & Save Dashboard that offers real insights into subscription performance.

Here’s what’s new in the dashboard:

● Enhanced filters with more granular date ranges (daily, weekly, monthly)
● SnS sales and activations mapped against last year’s data to easily track growth trends
● Sales by Deliveries: A pie chart showing subscriptions with 2+ deliveries, canceled after 1 delivery, and active subscriptions with just one delivery
● Subscriber retention tracking
● Average Sales per Subscriber vs. Non-Subscriber
● Average Reorders per Subscriber vs. Non-Subscriber
● Coupon Performance: Coupon sales penetration and share of coupon-driven subscriptions
● Subscriptions inventory planning

These are some fantastic updates that we’ve been eagerly awaiting for a long time!

Stay tuned as we dive deeper into each of these new features in future posts.

How Important is Multimedia for Customers? Spoiler Alert: VERY! 🎥📸

Let’s face it: reading long product descriptions isn’t exactly anyone’s idea of fun. But show someone a crisp, engaging video or a high-quality image, and BOOM! You’ve got their attention.

For Amazon sellers, that means your images, videos, and 360° views are doing a whole lot more than just making your listing look pretty. They’re the silent salespeople convincing customers to add to the cart.

Think about it: You wouldn’t buy a car without seeing it from all angles, right? The same logic applies to online shopping. Customers want to see your product in action, not just read about it.

Here’s why multimedia matters more than ever for sellers:

🔥 90% of information transmitted to the brain is visual. That’s why customers process high-quality images and videos 60,000 times faster than text alone.

📈 93% of consumers consider visuals the deciding factor in purchasing decisions.

This means that if you’re not showcasing your products visually, you might as well be invisible! 😅

Whether it's a video of that super-satisfying unboxing or a product demo showing how it actually works (especially when it looks easier than it really is)

So, if you still rely on text-heavy descriptions (we've all been there), it’s time to upgrade. Your customers and your conversion rate will thank you.

Remember, in the age of Rufus and AI-powered shopping assistants, visuals do more than just catch the eye. They guide the sale. 🎯

What do you think? Are you ready to optimize your multimedia?

Loving this small update in Amazon’s Brand Tailored Promotions! 🎯

The way Amazon is now categorizing audience segments—New Customer Acquisition, Customer Retention, Re-engagement, and Cross-sell—makes targeting more intuitive. 🧠

While we had these capabilities before, the update refines how audiences are bucketed based on the goals we’re trying to achieve.

What do you think about this new structure?💬

🔥1st Amazon Accelerate News Drops!🔥

💳 1. Amazon just announced that Buy with Prime now integrates with PayPal, allowing Prime members to use PayPal for purchases on participating websites. Starting in 2025, shoppers can link their Amazon and PayPal accounts.

🚢 2. Amazon wants to control your entire supply chain. Did that send shivers up your spine? This program will be a completely hands-off service where Amazon takes your inventory from the factory door to FBA warehouses. As a 3P seller, you should avoid Amazon reliance as much as humanly possible. My prediction is that this will be a flop as the vast majority of sellers already have streamlined logistics operations with freight forwarders.

The rest has been a bit of a yawn fest...

More to come! 🚀

Can You Guess What Happened?

This chart is from a subcategory within Brand Metrics, featuring a new update that I’m absolutely loving. 🚀

As you can see, the number of shoppers saw a sharp rise around the week of August 31st compared to the Category Median and Category Top. 📈

What do you think happened during that time period to drive such growth for this brand in the subcategory?

Drop your thoughts in the comments ⬇️

I would like to share with you some bid ops insights, that hopefully provide you with motivation for your own strategies 😊

-- Understanding the difference between Bid and CPC
If your goal is to decrease ACoS, and so you drop your bids by a large amount, say 50%, but your new Bid is still above CPC, then your Bid decrease will have no impact. (It also works the same way with Campaign Budgets and Spend – if you lower Budgets but they are still above average Spend for that Campaign, then Total Spend for that Campaign will be the same as it was)

-- Size of adjustments
It is because of the point above, that I have always found it more beneficial to make smaller Bid adjustments, say 10% at a time, rather than large adjustments that Bid formulas can arrive at.

As an example, we’ve all seen those Targets that have 1 or 2 Orders, a few Clicks, and a few Impressions. Most bid formulas will arrive at a very large Bid for this Target, given its abnormally high CVR.

If you adjust the Bid to what the formula recommends, it will probably not end well... But if you incrementally work toward what the formula recommends, then as the Bid slowly increases, more data will accumulate, CVR will come down to a normal level, and the recommended Bid will decrease. This results in the converging of the incremental changes with what the formula is recommending.

-- Frequency of adjustments
It is because of the 2nd point above, that I believe daily adjustments are ideal.

If incremental adjustments are made, it may take many rounds of Bid ops to reach the final desired Bid, and if Bid ops is only run once every few days, the whole process could amount to weeks…

But on top of that, why wouldn’t you want to update bids ASAP to the most recent data?

If I compare the data from the Bid ops I ran yesterday vs when I ran it today, today’s data will not only have an additional day of fresh data, but many of the days within the lookback window will have revised Sales figures, since the Sales for the Clicks that took place on those days has finally attributed.

If one makes Bid adjustments every few days, or weekly, then there are several days per week that their Bids are not based on the freshest data. This will results in the revisions to the data accumulating for several days before “acting on it” with running Bid ops, which is less than idea.

With all this being said, implementing Marketing Stream is the ideal solution – all data populates your DB in real-time, allowing all Sales attribution and Spend adjustments to be fully reflected throughout the day.

Despite all that I just covered, the fact still exists that the data for Bids ops is based off of ‘looking in the rear view mirror’ – it has this inherent flaw, so don’t over-think it… 😁

🤔 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗦𝘁𝗶𝗿𝗿𝗶𝗻𝗴 𝗘𝗺𝗼𝘁𝗶𝗼𝗻?

You want your product to stand out, but are you making customers 𝙛𝙚𝙚𝙡 something?

Too often, it’s all features and benefits, missing the real connection.

We recently transformed a tea brand's listing into an experience. Why? Because when you show how it fits into their life, they can 𝙨𝙚𝙚 themselves using it.

Here’s how you do it:
🧑‍🧑‍🧒 Speak to your real customers – make them feel seen.
🎟️ Capture the brand vibe – match the product’s essence.
📖 Share a story – let them imagine the journey with your product.

P.S. We loved bringing this to life!

🚀Unify and Analyze Your Profits Across All Channels with Veeqo Profit Analyzer (An Amazon Company), recently announced at #AmazonAccelerate.

Managing profitability across multiple sales channels can be challenging. The new Veeqo profit analyzer brings everything together—sales, revenue, fees, COGS, and ad spend—into one powerful tool.

Here’s what it offers:

📊Real-time Profit Insights: View daily, weekly, monthly, and yearly profits, sortable by metrics like sales, units sold, ad costs, fees, and shipping costs.

🛍️Product-Level Deep Dives: Identify top-performing products, optimize pricing, and make data-driven decisions for your business.

💸Amazon Ad Spend Visibility: See how Amazon ad spend impacts your daily profit margins across every product.

🛒Inventory Insights: Track stock levels, stockouts, and sales velocity—freeing up time from managing spreadsheets to focus on growing your business.

The Veeqo Profit Analyzer helps you streamline profitability management across Amazon, eBay, Shopify, Walmart, and more—boosting your business decisions with real-time data.

PayPal X Amazon 🚀

This collaboration is a significant leap forward in online shopping, bringing numerous benefits, including:

• Enhanced Convenience: Linking accounts means seamless transactions, allowing customers to shop quickly and easily across platforms.
• Broader Access: Prime members will enjoy exclusive shipping benefits at a wider range of merchants, making it easier to get what they love.
• Innovative Shopping Experience: This partnership showcases a commitment to driving innovation, ensuring that customer needs are always at the forefront.

Amazon’s New AI Innovation- Project Amelia is Here! 🚀

Amazon has introduced an AI-powered personal assistant designed to support independent sellers. Built using Amazon Bedrock, Amelia provides tailored business insights that boost productivity and facilitate growth.

Project Amelia offers:

•Knowledge-Based Responses: Sellers can quickly ask specific questions and receive relevant, summarized information.
•Status Updates and Metrics: Immediate access to sales data and customer traffic helps sellers stay informed about their business performance.
•Actions and Issue Resolution: Coming soon, Amelia will assist with problem diagnosis and sometimes take action on behalf of sellers to streamline operations.

Now to enhance product discovery within Rufus, your SP ads may be displayed in Rufus related placements. Also Rufus related metrics won't appear in your campaign reports.

➡️Amazon suggested bids now display weekly performance estimates across various bid amounts, showing which bids have generated specific impressions weekly.

➡️This feature will assist in more effective optimizations, especially for awareness campaigns.

Top Announcements from #AmazonAccelerate so far:

1️⃣Supply Chain by Amazon

✅Fully-managed, end-to-end solution designed to simplify supply chain complexity.
✅Sellers only need to specify what to ship and where/when to pick up—Amazon handles the rest.
✅Faster delivery speeds = 20% higher sales conversion on average.
✅Advanced machine learning optimizes fulfilment strategy for better sales and cash flow.
✅25% off AWD storage fees + 15% off transportation.

2️⃣Amazon Shipping

Amazon Shipping offers fast, reliable ground delivery for Amazon sellers, whether you're shipping from Amazon, your website, or other sales channels.

✅2-to-5-day ground delivery
✅Weekend pickups and deliveries at no extra cost
✅Transparent pricing and reliable service
✅Amazon Shipping app to streamline your operations, available on the App Store and Google Play.

3️⃣1 Hour Drone Delivery Selection Exclusivity

Amazon is expanding 1-hour drone delivery with the launch of new MK30 drone later this year.

✅First launch in Tolleson, Arizona and first international location in Italy
✅Extended range and ability to fly in inclement weather
✅More items delivered to customers in less than 60 minutes

4️⃣Buy with Prime

✅Starting now, Buy with Prime shoppers can use PayPal at checkout after logging into their Amazon account.
✅Prime members will be able to link their Amazon and PayPal accounts for automatic Prime benefits every time they checkout with PayPal.
✅Buy with Prime will soon be integrated with Google and TikTok ads, expanding reach and boosting conversions!

5️⃣3P apps in Seller Central

✅Third-party apps are now embedded directly in Seller Central. This means you can access key app functionalities without leaving the platform.
✅Paired with expanded third-party app notifications, you'll manage your business seamlessly—no more jumping between tabs and systems.

6️⃣Veeqo Profit Analyzer

✅Analyze profits from Amazon, eBay, Shopify, Walmart, and more—all in one dashboard.
✅Make data-driven decisions with confidence and take the guesswork out of managing your multi-channel business.

➡️This year’s BFCM (Black Friday Cyber Monday) sale event will be different from previous years in terms of duration. The sale will run from November 21 to December 2, giving us a 12-day window. Additionally, the Fall Prime Sale (October 8-9) and the Halloween Sale (October 22-31) are also set to take place in Q4.

➡️Now is the time to start preparing for these upcoming events to maximize overall account performance. Leverage the learnings from previous quarters and apply them to your campaigns to make the most of these key sales periods.

Amazon is now offering estimated performance at the keyword level based on your bid! 🎯

For now, you can see estimated impressions, but there’s a drop-down menu indicating that more metrics might be added soon. 📈

Stay tuned for additional updates!

👉 When it comes to ads, there's no one-size-fits-all strategy

There are exceptions.

We often talk about best practices like segregating campaigns for better control. One such tactic is the single keyword campaign. Sounds great, right? After all, it gives you full control over a keyword. But there's an exception that's not much talked about…

🔑 Not all single-keyword campaigns perform the same.

While high-traffic KWs tend to do well, mid- and low-traffic ones often struggle with low impressions and fluctuations. From our experience, these KWs rather perform better when grouped in sets of 5-10. This approach generates more data, transactions, and campaign history, leading to stronger results.

The key takeaway? Segregation works, but to what extent depends on your account. Customizing strategies and running A/B tests based on your findings is essential for maximizing results.

If you’re running single KW campaigns and missing out on impressions, you are losing sales.

💪 That's why, on one side we have best practices, the other side we keep a note of the exceptions and then also experiment for maximum results.

💡 This clip is from our recent podcast episode, where we dive deeper into this topic. Don’t miss this week’s newsletter, where we’ll explore this in more detail—subscribe now for more insights!

🚨 U.S. E-commerce Just Changed Forever🔥

In a landmark policy adjustment, the Biden administration has introduced stringent regulations on imports, particularly impacting e-commerce giants like SHEIN, TEMU, and Chinese sellers on Amazon.

Are you as shocked as I am? This was not on my 2024 bingo card!

💡 Here's how these changes are reshaping the landscape:

-Tariff Enforcement: Products previously benefiting from duty-free import under the $800 de minimis threshold now face Trump-era tariffs, closing a significant loophole.

-Tax Compliance: Imports below $800 now require the importer's social security number, enhancing tax accountability.

-Safety and Compliance: Products like toys and children's furniture must now come with compliance certificates, ensuring they meet U.S. safety standards even when imported in smaller, sub-$800 batches.

😵 Losers:

-Direct Chinese retailers like Temu, Shein, and Aliexpress. Part of the reason they are so cheap is that they have thrived on the previous duty-free advantage. Those days are over.

-Fulfillment centers engaging in tax avoidance practices, primarily those in Canada and Mexico. Remember the manufacturing boom in Mexico that everyone was talking about? Those were predominantly Chinese-owned operations and now they're in a world of hurt.

-Air freight companies that capitalized on quick, low-cost shipments from China. They are going to be transporting way less crap from China now!

🎉 Winners:

-Amazon and USA 3P sellers in general, by leveling the playing field against underpriced competitors.

If you are an American brand owner and comply with the Trump tariff laws, you should be popping champagne right about now. There will be a massive drop in competitors as they cannot cheat the system anymore.

To each of you who called your state representative over the past year, THANK YOU. This is literal proof that being politically active matters.

Welcome to a new era of USA e-commerce where accountability and fair play are king.

Now, before you really start partying, a word of caution. This is what is called "Notice of Proposed Rulemaking" which means it has to go through a review process and be passed as law. Be patient. I suspect this will be passed ASAP since thousands of brand owners have lit up their representative's phones over the past year AND it's a non-partisan issue.

This is a HUGE win for American sellers!

--

P.S.

👉 Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records on Amazon while everyone else is asleep at the wheel.

Join the exclusive club here: https://lnkd.in/gvXshqgM

Is this Amazon’s newest “Game-Changer” Beta? 🤔


No, it’s neither a Beta nor something new.

– but yes, it’s a Game-Changer.

There’s been a lot of buzz recently about a new feature from Amazon, with some experts suggesting it will soon be available to all brands for free.

Let’s clear things up:

👉 This isn’t a beta or something entirely new. It’s a Custom Ad Solution, also known as Custom Landing Pages for Brandstores—developed by Amazon’s Brand Innovation Lab.

👉 If you’re considering it for your brand, here’s what you need to know:

✅ Requires a significant marketing budget (six figures)
✅ No production costs, but minimum spend applies
✅ Exclusively developed by the Amazon BIL team
✅ Available on desktop and mobile


So, you don’t need to be Anker or LEGO to access this—you just need a BIG marketing budget.

𝗣.𝗦. Check the comments for a case study featuring Brand 𝗠𝗮𝗿𝘆𝗥𝘂𝘁𝗵’𝘀 experience.

New: Amazon Vendor Central has rolled out a new catalog portal that looks eerily similar to Seller Central. Is the VC/SC merge coming?

Years ago I predicted we would see a merge between the platforms
A couple days ago we saw a VC purge
And today we see a new portal

The signs are coming that we're going to see a merge between Vendor and Seller Central.

What could this mean to everyone? A single portal for all sellers. Perhaps some of the outdated VC garbage UI gets revamped.

Perhaps VC sellers finally get Brand Analytics
Perhaps VC sellers don't have to pay for premium A+ content which is free on Seller Central.

Time will tell.
What do you think?

Vendor Managers change positions every 13.5 months on average.

The result?

❌ High turnover and fragile supplier relationships.

Amazon buyers don't have incentives to build deep ties with their accounts.

And once they move positions, their successor will have to start from scratch.

This complicates the execution of commercial agreements, as the new buyer has little prior knowledge and may be overcautious to avoid making financial mistakes.

So what can brands do?

✅ Two things:

𝗙𝗶𝗿𝘀𝘁, 𝗵𝗮𝘃𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗲𝗱 𝗶𝗻 𝘄𝗿𝗶𝘁𝗶𝗻𝗴.

This allows you to have a written track record of what has been said and agreed. And avoids you being at the mercy of your new VM’s should your buyer suddenly change.

𝗦𝗲𝗰𝗼𝗻𝗱, 𝗯𝘂𝗶𝗹𝗱 𝘀𝗲𝗻𝗶𝗼𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

If you don't know the manager of your buyer, ensure you get an introductory meeting booked with them.

The fast-paced environment in which Amazon buyers operate puts vendors in charge of managing the relationship.

After all, hoping that your new buyer will be around longer than the previous one is a gamble that will harm your P&L.

---

How are you managing the high turnover of Vendor Managers in your business?

Let me know in the comments!

🚨When people say AI images are a Game-changer...

These examples are what they mean.

We’ve been exploring AI images in our designs.

They are especially great when clients don’t have lifestyle images ready for us to use.

And Yes, I'll admit 6 fingered humans still happen but there has been rapid progress with AI images.

Particularly of product in use type shots with realistic humans in natural settings.

Then vs Now:
• Weeks for photoshoots ➡️ Days for AI images
• Limited scenes ➡️ Endless customization

The Benefits for Design:
• Quick iteration
• Faster concept testing
• Cost-effective prototyping

Photoshoots aren't obsolete, but evolving.

I predict brand spending will shift to:
↳Using AI to test concepts
↳Prove content resonates
↳Last, invest in pro shoots for final assets to replace AI assets

The future: AI speed + Pro quality

Are you embracing this marketing revolution?

Quick new update for Amazon Inspire launched this week in US with a new opening view that goes FROM just one video/still image TO a series of tiles that the consumer can chose which one looks most interesting to them. It appears that the tiles are based on the interested categories that you have chosen upon starting your initial Inspire journey. Overall, subjectively looks a bit better with more options to start and easy to navigate.

Could there be a future with different tiles sorted by social media partners like Pinterest, TikTok and/or Honest Review videos or New Items & Paid Videos so that the groups are categorized as easy to "promote" or find?

🚨 New Update: Sponsored Ads as part of the Rufus chat!

If you were skeptical about this AI adoption, this update will confirm that it came to stay.

Sponsored ads will appear in Rufus-related placements (only in the US). The little shopping assistant is helping customers discover even more products, including your ads!

💡 Here’s the update:
As Rufus interacts with customers and answers their questions, your ads may appear alongside relevant suggestions.

Plus, Rufus can generate accompanying text based on the context of the conversation.

• Campaign Reports: Rufus-related placements won’t appear in your campaign metrics… yet.

My take on this one?

After spending a lot of time researching and playing around with Rufus, I noticed it heavily prioritizes brand names instead of smaller but more successful brands on Amazon.

With ad placements now being integrated into Rufus, there may be an opportunity to level the playing field (at a cost, as always).

However, if the system learns that your products are more relevant than the big brand names, it might start prioritizing them in organic search.

This is very dangerous, though, because ad placement could lead to biased recommendations driven by paid advertising, which might undermine the promise of democratized search powered by hyper-personalization and semantic SEO.

I'm not sure Rufus is going this route if ads are to be served through it.

But as Rufus continues to reshape how customers search and shop, sellers can get their products in front of the right audience at the right time.

I am excited to see what is coming, but one thing is for sure: if you are not selling to AI, you are falling behind.

👉 In the upcoming newsletter, we dive into one of the most fundamental aspects of Amazon Ads— Campaign structure.

It’s the foundation that enables one to scale efficiently and has been a key factor in many of the performance case studies we’ve shared.

In essence, a proper campaign structure should be as segregated as possible, and this video clip explains exactly why.

The newsletter will provide an in-depth look into the strategies and best practices we use to build campaigns that are primed for growth. From improving reporting accuracy to gaining better control over your budget, a strong campaign structure can make all the difference!

Stay tuned for valuable insights on how to elevate your Amazon ads with the right setup!

Sponsored TV to Brand Store (including subpages)! Has anyone tested this out with strong results? Very excited about this rollout as we manage a few brands where the category essentially is our "brand defense..." i.e. sports apparel, watercraft, etc. where customer search intent is largely specific to category terms vs. branded terms ("tissues" as an example), so makes a ton of sense to test branding video creatives with traffic being pushed to a Store page!

Shoutout to Nick Amos for letting me steal this find for content purposes 😄

Why having a campaign structure is important?

➡️When discussing campaign structure, many people focus on product, ad group, match type segregation, and naming conventions. While these are important, it’s crucial to understand why proper structure is essential for every account. Establishing a solid campaign structure serves as the foundation for any account, and once perfected, decision-making becomes more strategic and straightforward.

➡️For me, campaign structure is about understanding the account's strengths, identifying weaknesses, and discovering opportunities. When we onboard a new account, we begin with the necessary segregations—organizing product and category targeting, segmenting keywords by match types, and ensuring one ad group per campaign. This provides a comprehensive overview of the account setup.

➡️Once these steps are completed, we analyze which match types are performing well and whether all available match types have been tested. Similarly, we review all ad types in the account to ensure each strategy has been explored. If not, we begin testing the untried strategies.

➡️We've found that restructuring campaigns can have an immediate impact, often delivering better results within just a week.

➡️Follow our newsletter for in-depth analysis and valuable insights!
https://lnkd.in/gUWQYiDj

How a single TikTok video skyrocketed Amazon ranks by 9,127% (...steal this strategy for your eCommerce brand)

The power of hashtag#AmazonFinds is REAL.

With 64 billion views on TikTok, it's clear: People discover products on TikTok, then buy on Amazon.

Here's proof:

A TikTok video posted in April got 2.3M views in just 15 days.

The top comment?

"Sighs and opens up Amazon" - liked by 647 people.

The impact on Amazon sales was INSANE:

✅ Seller rank jumped from 33,493 to 363 in the Home & Kitchen category
✅ That's a 9,127% improvement... in 15 DAYS!

Why this matters for your eCommerce brand:

1️⃣ TikTok is the new product discovery platform
2️⃣ Viral content can lead to explosive Amazon sales
3️⃣ You need a TikTok strategy... yesterday!

Don't sleep on this opportunity.

Start creating TikTok content for your products NOW.

You could be one viral video away from 10x-ing your Amazon sales.

Want to learn how to create viral TikTok content for your Amazon products?

🚀 Bringing Your Total ACoS Down from 15% to 10%?


Here’s How to Do It.


If your goal is to lower your TACoS, slashing ad spend without a clear plan won't get you there.

Here's a quick way to find the right cuts:


1️⃣ Calculate Your Goal Ad Spend: Take your total sales and calculate 10% of that. This number is your target ad budget.

2️⃣ Find the Gap: Compare your current ad spend with your goal. The difference is what you need to cut.

3️⃣ Identify the Problem Products: Figure out which products are the biggest contributor to your current high TACOS. (Hint: It's not always the highest spender.)

4️⃣️ Work Backwards from Sales: Start by cutting the ad spend that isn't translating into ad sales. NOT only the ad targets that have the highest ad spend.

This isn’t about random cuts—it’s about making calculated moves to meet your goals with clarity and precision.


Ready to take control of your ad spend?

Let’s make it happen.

🚨Breaking🚨

Amazon just mass-terminated 1P vendor accounts.

The timing is brutal!

The only way forward for these vendors will be opening a Seller Central account.

This is further proof that Vendor Central is becoming exclusive to enterprise brands.

RIP small guys.

🎯 Nail Your Launch with Smart Keyword Research

The keywords you pick for your launch can make or break your success—it’s the most crucial step.

The days of “shotgun” strategies like autos and broad match are over.

Now, it's all about deep keyword research from the start. 💡

For a recent launch, we dove into search term reports and ad data to find where we were gaining traction, especially when timing wasn’t ideal.

The key?

Focus on where you see positive trends and double down on those areas.

Don’t just settle for broad visibility—target keywords that will drive real results.

Start strong, adjust quickly, and keep pushing where you see wins. 🚀

🚨 Amazon officially allows cheating 📢

Yup, you just read that and it's not just a fake hook to get you to read my post.

Amazon has made a colossal shift away from strict picture rules and is turning a blind eye to sellers bending the rules.

This is driven by the fact that breaking the published Amazon TOS image rules has resulted in unprecedented CTR which results in more money for Amazon.

Did the lightbulb turn on in your mind just now? I thought so.

Specifically, I'm talking about two things.

1. Non-product objects in your hero image:

That's the first picture I attached. See the flying blueberries? Not allowed according to Amazon but they allow it to be used across the board. This is especially important for supplement sellers. Fire up discussions with your designer and add some nice flavor imagery to your hero image and watch your CTR go through the roof.

2. Adding size info to your hero image:

Dawn and their cute little ducks. You've seen the commercials. You love Dawn. I love Dawn. America loves Dawn. Do you see the bubble in the bottom left of the picture below? Yup. 32.7 fluid ounces. Your title is not the only place you should add this. When it makes sense, add size details to your hero image. Do you really think customers care about the product matching what they see in the listing? I think 40,157 reviews and a 4.8 star rating tells you all you need to know.

These are just two of the ways Amazon is allowing brands to break the rules.

Sellers need to stop being so paranoid and embrace these opportunities while Amazon still allows them. You never know when they will change their mind. In the meantime, Amazon is turning a blind eye so go ahead and break the rules!

FYI, this is one of those RARE times when one of my posts will be encouraging you to break TOS rules on Amazon. In this case, the proof is in the pudding. The worst-case scenario is your listing getting suppressed until it's fixed. Ooooohhhhhh so scary! 🤣

--

P.S.

👉 Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records on Amazon while everyone else is asleep at the wheel.

Join the exclusive club here: https://lnkd.in/gvXshqgM

What is the highest ROAS Amazon ad type?

8 PPC Types Ranked by ROAS 👇

1. Video ads (48%)
2. Sponsored products (39%)
3. DSP display ads (37%)
4. Sponsored brands (37%)
5. Sponsored display (35%)
6. Amazon Live (32%)
7. Amazon OTT (25%)
8,. Audio ads (25%)

🚀 Video ads are CRUSHING IT! 🚀

We are seeing similar results for our clients.

Video is no longer just a "nice to have",

Video is a MUST HAVE for Amazon success in 2024.

Here's the kicker:

Most sellers aren't using video effectively (or at all).

That means video ad spots are not being bid up.

And there's a HUGE opportunity for you.

Are you using video ads in your Amazon strategy?

Share your thoughts on video!👇