Many brands struggle to get new-to-brand customers on Amazon. Yet it’s the most important way to grow your business incrementally
Video is one of the best ways to acquire new-to-brand customers
It’s not hard to understand why
Video is more recognizable
Also, you can tell a story with video (which you can’t do with a photo)
AMC is proving this out for so many brands in terms of the path to purchase
However, a lot of brands still aren’t investing in video the way they should be
And they’re at risk of falling behind the competition
This all isn’t news to us
We’ve been proving out that brands that use video acquire NTB customers at a higher rate for a long time
See case study in the comments
Below is a video our creative team produced for Vibes in our studio in Denver
If you need help creating or leveling up your video content, don’t hesitate to reach out to us