Many brands struggle to get new-to-brand customers on Amazon. Yet it’s the most important way to grow your business incrementally

Video is one of the best ways to acquire new-to-brand customers

It’s not hard to understand why

Video is more recognizable

Also, you can tell a story with video (which you can’t do with a photo)

AMC is proving this out for so many brands in terms of the path to purchase

However, a lot of brands still aren’t investing in video the way they should be

And they’re at risk of falling behind the competition

This all isn’t news to us

We’ve been proving out that brands that use video acquire NTB customers at a higher rate for a long time

See case study in the comments

Below is a video our creative team produced for Vibes in our studio in Denver

If you need help creating or leveling up your video content, don’t hesitate to reach out to us