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Mar 31, 2025 12:00AM

Video completion rates drive sales more than click-through rates. Analysis shows sustained viewer engagement through quartiles correlates with conversions, not just high initial interaction metrics.

Prem Gupta | Link to post

We analyzed multiple video campaigns and found that high Video Complete Views and progressive retention through quartiles drive sales, while high VTR or vCTR doesn’t guarantee conversions without sustained engagement. Sharing the findings here.

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