Creative Insights to Drive Clicks for US Consumer Electronics Brands

Want more page visits? Here are the creative strategies that work:

1️⃣Make your brand impossible to miss

✅In any video (6–45s), make sure your brand name is bold, visible, and appears early.
📈+21% CTR lift when the brand name takes up a third of the frame, compared to videos without it.

2️⃣Keep on-screen text short and sharp

✅For short videos (6–15s), limit on-screen text to 3–4 scenes that drive your key message home.
📈+12% CTR lift when text appears for half the video vs. the entire video.

3️⃣Bring your brand to life—without overdoing it on faces

✅If you use talent, limit face time to around a quarter of the video’s duration.
📈+9% CTR lift when faces are on-screen for a fraction of the time vs. the whole video.