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Feb 03, 2025 12:00AM

Top Amazon brands break image rules by adding text overlays to hero images. Amazon allows this practice as it drives higher click-through rates and sales. Major brands like Arm & Hammer and Mary Ruth's use strategic text overlays to highlight key product benefits without consequences.

Jon Elder | Link to post

📢 Your Hero Images Are Bleeding You Dry 📢

What do legendary brands Arm & Hammer, Mary Ruth's, Live Conscious, and Pet Honesty all have in common?

They break Amazon image rules and have zero regrets!

So, technically, what the customer receives in their hand needs to match the hero image but brands break this rule all the time and Amazon turns a blind eye.

Why?

Because CTR goes through the roof, customers are happy, and Amazon's wallet is happy.

Arm & Hammer: Smart use of "128 loads" in the bottom left.

Mary Ruth's: "SUGAR FREE" and "2 MONTH SUPPLY" are in your face for a reason. This language converts like crazy for them.

Live Conscious: They tell you right away that each serving gets 15 grams of collagen per serving. SMART.

Pet Honesty: They utilize a very loud "Improved overall health in 2 months" floating label.

If you've been paranoid about adding some floating labels to your hero image, just embrace the excitement of living on the edge.

The worst case is what? You get suppressed? Highly unlikely. Amazon has bigger fish to fry.

That's the end of my TED Talk.

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P.S.

👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).

Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gvXshqgM

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