The difference between Temu and #Amazon may be smaller than you think.
While Temu offers direct shipments from Chinese manufacturers, Amazon’s share of Chinese sellers has also seen a continuous rise over the past few years.
According to Marketplace Pulse, China-based sellers represent nearly 50% of the top sellers on Amazon in the U.S.
This dependency now led Amazon to call the share of Chinese 3P Sellers on its marketplace “significant”.
To quote Amazon: “[B]ecause China-based sellers account for significant portions of our third-party seller services and advertising revenues, […] regulatory and trade restrictions, […] or other factors negatively impacting China-based sellers and suppliers could adversely affect our operating results.”
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What do you think?
Is the rise of Chinese (re-) sellers on Amazon cause for concern?
Let me know in the comments!
#amazonnews #amazonstrategy