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Sep 21, 2024 12:00AM

TACoS is crucial for maximizing profits in e-commerce. Set product and account level goals, monitor daily, and adjust strategies based on performance. Cut spend if above target, expand if below, and maintain if on target.

Elizabeth Greene | Link to post

Optimizing for TACoS?

If not, you’re missing out on profits!


At Junglr, we know that TACoS is an essential KPI.

It's important to have both product and account level TACoS goals.

Check your performance daily.

If TACoS is above target, strategically cut spend.

If TACoS is below target push for further growth.
> Increase budgets on successful campaigns
> Expand your keyword targeting
> Raise bids on keywords driving market share

When TACoS is on target, stick with your current strategy.


Struggling to control TACoS? Let's chat!

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