If you are in the supplement category, read this... 👇
Your label and packaging are your main image - period.
We all know the importance of stealing the click, but it happens way earlier than you think.
This category is ruthless; even a small change can yield significant results. But we like to push it to the limits for our clients.
1️⃣ Start with research - find out what your customers are looking for
2️⃣ Develop plenty of ideas - the more, the better early on; nothing is out of limits
3️⃣ Test, tes test - run search simulations on ProductPinion and learn from them to iterate further
4️⃣ Don't cheap out on the packaging - apart from the formula, it's the most critical aspect of your product
Sharing some examples of our transformations at Unit 6