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Mar 31, 2025 12:00AM

Supplement success hinges on packaging and label design. Research customer needs, generate multiple ideas, conduct thorough testing, and invest in quality packaging to stand out in this competitive market.

Dorian Gorski | Link to post

If you are in the supplement category, read this... 👇


Your label and packaging are your main image - period.

We all know the importance of stealing the click, but it happens way earlier than you think.

This category is ruthless; even a small change can yield significant results. But we like to push it to the limits for our clients.

1️⃣ Start with research - find out what your customers are looking for
2️⃣ Develop plenty of ideas - the more, the better early on; nothing is out of limits
3️⃣ Test, tes test - run search simulations on ProductPinion and learn from them to iterate further
4️⃣ Don't cheap out on the packaging - apart from the formula, it's the most critical aspect of your product

Sharing some examples of our transformations at Unit 6

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