8,293,427 product launches on Amazon in the last six months.

Here are the top 10.

CONTEXT:

With a few million sellers on Amazon, much work goes into launching new products. Advertising strategies, review accumulation strategies, influencer coordination, and deals can all impact performance. There are more duds than winners.

What makes a winner?

1. None of these winning products are the first launch from the brand. They are improvements to the category. Improvements in both features and value.
2. They already have a customer base. Customers were waiting for these launches, so success wasn't risky.
3. Amazon Vendor strikes again! 6 out of 10 of these are 1P brands. Amazon Vendor's demise has once again been greatly exaggerated.

There are lots of ways to ensure success with a launch. It helps to see the winners and know how they do it. What strategies are winning in 2025?