Sponsored Brand Video to Storefront coupled with high traffic Category Targets -> NTB shoppers bid boost + Branded Negation = VERY powerful if targeting, creatives & settings are lined up properly! In this instance, I'm optimizing for maximum visibility / NTB engagement / NTB cust. acquisition / Store page visits.

Loving the direction of Bid Boosting in Search campaigns - We're all learning the powers of AMC audience integration, but there's definitely value across pre-built audiences as well.