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May 12, 2025 12:00AM

Strategic bid boosting for new-to-brand customers drives campaign performance. Combining Sponsored Brand Video with category targeting and branded negation optimizes visibility and store visits.

Adam Mellott | Link to post

Sponsored Brand Video to Storefront coupled with high traffic Category Targets -> NTB shoppers bid boost + Branded Negation = VERY powerful if targeting, creatives & settings are lined up properly! In this instance, I'm optimizing for maximum visibility / NTB engagement / NTB cust. acquisition / Store page visits.

Loving the direction of Bid Boosting in Search campaigns - We're all learning the powers of AMC audience integration, but there's definitely value across pre-built audiences as well.

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