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Oct 20, 2024 12:00AM

Sponsored Display enhances TV ad campaigns. This feature allows remarketing to Sponsored TV ad viewers, providing an additional touchpoint. The development of SD as type shows promise, with potential for increased use by CPG brands not currently using DSP.

Adam Mellott | Link to post

Remarket to viewers of your Sponsored TV ads via Sponsored Display! A great extra touch point to compliment your Sponsored TV initiatives 🚀

Loving the direction the SD as type is heading - Hoping for views & purchaser exclusion before too long, I’m confident we’d see an increase in use case for CPG brands who aren’t utilizing DSP…🤠

Shoutout to Nick Amos for the inspo!

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