🎯 Single Keyword Campaigns: Use with Caution 🎯

The concept of Single Keyword Campaigns can sound ideal on paper to complete control over each keyword. This is why it’s a common recommendation. But, from our experience, it’s essential to understand when and how to use this strategy effectively.

💡 Here’s the Key:
- While high-volume keywords perform well in Single Keyword Campaigns but mid and low-volume keywords often struggle with low impressions and inconsistent results.

💡 Our Solution? Grouping Keywords
- For mid and low-volume keywords, grouping them in sets of 5-10 keywords within a campaign often drives stronger outcomes.

Why? This approach:
• Generates more data and insights
• Increases the transaction volume
• Builds a richer campaign history

This strategy and approach generate more data, transactions, and campaign history leading to stronger results.