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Oct 22, 2024 12:00AM

Single-image campaigns outperform multiple-image ones. Contrary to expectations, tests revealed that campaigns using a single custom image were more effective than those with multiple images in slideshows. This challenges the common belief that multiple images tell a better story.

Prem Gupta | Link to post

SB Single vs. Multiple Custom Image Campaigns: The Surprising Results

We tested single custom image campaigns against multiple-image (slideshow) campaigns, and the results were unexpected. While we usually think multiple images would tell a better story and perform better, single-image campaigns came out on top (https://lnkd.in/g6-8naKy).

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