Sponsored Brands - Single vs Multiple Custom Image Campaigns

➡️We recently tested a single custom image campaign against a multiple (slideshow) custom image campaign, and the results were surprising.

➡️Typically, we assume that multiple-image campaigns would outperform single-image campaigns because the slideshow format tells a complete story in sequence, appearing as a GIF on the SERP. However, our findings showed the opposite.

➡️The single-image campaign outperformed the multiple-image campaign, generating:
✅72k impressions
✅26k viewable impressions
✅37 total orders (30 were NTB orders)
✅ACOS: 54.50%

➡️In contrast, the multiple-image campaign (which included 3 images telling the product’s story) delivered:
✅54k impressions
✅17k viewable impressions
✅9 total orders (all NTB orders)
✅ACOS: 113.68%

➡️This test was conducted in the beauty category, but we saw similar results in previous tests for coffee accessories and shoe categories, where the single-image campaign consistently outperformed the multi-image format.

➡️Always split-test campaign types and make data-driven decisions. Follow our newsletter for an in-depth analysis, where we'll share actionable insights and strategies to maximize your campaign performance (link in the comments).