So many brands fail to show their products in use in their online content

When people shop online, the only way they connect with your products is through content.

They have to imagine using your products through content because they can’t touch, smell, hear, or taste your products

Yes, most products have relatively obvious applications

But by showing your target audience using the product, you reinforce the buying decision

Dog toys are a great example of this

Sure, everyone knows what a dog toy is when they see it

But there are all different sizes and strenghts of dog toys

By showing the right sized dog with your toy, you reinforce which toy is right for a particular dog for consumers

That's what the Nectar team did in this photo (and video) shoot for Petmate last year

There are smaller toys for the small dogs and larger toys and throwers for the large dogs

Personally, I'm in love with the content from this shoot....it's incredible

If you’re struggling with your photo and video content, don’t hesitate to reach out to us

We have a studio in Denver, CO and do on-location shoots