Compare your pricing with 5 top competitors—inside Seller Central


I’m a big fan of squeezing every bit of value out of Amazon’s own tools.

Seller Central has quietly added some powerful features lately—and I want to start sharing more of them.

Here’s another one I just found out about 👇

Did you know you can compare your price and sales rank to up to five of your competitors—directly inside your Manage All Inventory Dashboard?

No need for extra tools.

Here’s how:

■ Go to Manage All Inventory
■ Under your product, click View Reference Prices
■ Then click Edit Similar Products
■ Add up to five competing ASINs

Once that’s done, you’ll be able to see their pricing (min, median), their sales rank vs. yours, and how you stack up—every time you open that reference view.

It’s super useful for keeping tabs on your niche without leaving Seller Central.

Heads up: it doesn’t seem to be available in all accounts yet, so if you don’t see it, you’re not alone. But keep an eye out—it’s a great one.