🚫 Avoid Search Term Isolation in Amazon Ads! 🚫

(If you prefer to not lose money)

Search term isolation means negating search terms when retargeting them as keywords.

It’s a common strategy, but it often leads to poor performance.

When you cut off strong search terms from your original campaigns, the new campaigns may not deliver the same results—even with identical bids and products.

The key takeaway?

Stick with what’s working and avoid unnecessary changes that can disrupt your ad performance.

Focus on optimizing your existing campaigns rather than isolating search terms.


You're not going to hurt yourself running the search term in both campaigns if you manage it correctly.