You aren’t too late to bolster your Prime Day strategy with Amazon’s DSP.

Data tells us that harnessing Amazon’s DSP for Prime Day makes a measurable impact.

Our analysis of last year’s event highlighted that impact, and overall, results were stellar. Brands sold more units, more units per order, and higher priced units when using Amazon’s DSP alongside Sponsored Ads. Purchase rates were up 160% (2.6x), ad sales increased by 255% (3.6x). Perhaps most impressively, ROAS improved by 168% (2.7x).

With Prime Day two weeks away, now is the time to prep for event-day success.

If you think about shopping event days as a “tent-pole,” we are in the lead-in phase. In this phase you essentially want to do one thing: get the word out.

Shift your DSP strategy to create awareness and generate interest. This helps build the audience pool for retargeting during the event.

Here’s one of the ways we use ADSP to generate interest and awareness during the lead-in period:

✅ Create a custom audience of 365-day purchases of your product(s)
✅ Analyze overlapping in-market, lifestyle, interest, and demographic audiences
✅ Group audiences to create targeted segments

This method helps ensure you are targeting the right shoppers, setting you up for success come July 16 & 17.