At the end of March 2025, we onboarded a sustainable homecare brand whose Amazon ads were unorganised and not performing well. Campaigns were overspending, underperforming, and heavily dependent on a few best-sellers.

Performance metrics reflected these issues:
- ACoS at 66.9%
- ROAS below 1.5
- TACoS at 34.25%
- No clear campaign segmentation or testing strategy

Fast forward 6 weeks, here's what happened:
- ACoS dropped to 41.98%
- ROAS improved to 2.38
- TACOS fell from 34.25% to 21.56%
- Organic sales stabilised at ~48% of total revenue
- Overall ROAS jumped from 2.92 to 4.64

What changed?
- Rebuilt the campaign structure to clarify objectives and tracking.
- Shifted spend across a broader product mix
- Actively testing all the ad types, placements and ad creatives
- Re-optimised legacy campaigns
- Launched new, well-structured campaigns with a clear performance intent.

The result? More efficient spending, higher revenue, and a healthier, scalable Amazon presence. This account is a reminder that strong fundamentals, consistent testing, and data-led decisions are key to unlocking performance on Amazon.

Feel free to reach out if you’re exploring how to build or scale your advertising strategy.