Amazon product image tip: include at least one photo of the product in someone’s hands.

Why?

🔶 1. Sets expectations around size

Many customers don’t read dimensions - they eyeball them. A product in-hand instantly communicates scale. That might mean fewer surprises and returns.

🔶 2. Makes the product feel real

In-context photos break the digital wall. They make your product look less like a render, and more like something the customer can actually own and use.

🔶 3. Shows the product in action

The goal is to help customers visualize themselves using your product.

This is a simple improvement that can improve conversions and reduce returns.