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Oct 14, 2024 12:00AM

Pacvue's Q3 PPC report reveals rising costs and competition. CPCs increased while ROAS declined across ad types. Advertisers should optimize keyword strategies and diversify ad types to balance costs and conversions.

Joshua Rawe | Link to post

Just reviewed Pacvue's Q3 PPC Benchmark Report. 📊

Here's what you need to know:

KPI Highlights
⬆️ +4.4% Sponsored Products CPC (QoQ)
⬆️ +8.1% Sponsored Brands CPC (QoQ)

⬇️ -7.3% Sponsored Products ROAS (QoQ)
⬇️ -7.1% Sponsored Brands ROAS (QoQ)

⬆️ +11.3% Sponsored Products Average Daily Spend (YoY)
⬆️ +20.7% Sponsored Brands Average Daily Spend (YoY)

Key Takeaways
🔥 CPCs rise across ad types indicate increased competition
🔥 ROAS decline show challenges in maintaining efficiency
🔥 Significant increase in spend shows continued advertiser confidence

What You Need To Do
👉Optimize for Efficiency: Review and refine your keyword strategies to combat rising CPCs
👉Diversify Ad Types: Implement a full-funnel approach to balance increased costs with potential for higher conversions

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