Depending on the catalog you have, you can save thousands by optimizing the TIME of day you run and bid high on targets
Here's everything you need to know👇
1) What is Dayparting?
Dayparting is simply an ad tactic that lets u optimze based on specific time of day or week.
Amazon didn't allow dayparting directly in their ads console until 2023
Now u can
2) Best Time to Run PPC Ads?
In general, the lunch hours and the evening see peaks in traffic on Amazon
Lunch: 12-2pm
Evening: 6-9pm
*Keep in mind in the US there's four major time zones so if u wanna play this game u have to hit these times in EST-PST
3) Best Days of the Week?
In general, weekdays are better than weekends.
Tho Saturdays, are much better than sundays.
Monday/Tuesday see the most consistent spikes in sales & traffic.
4) Caveat to Above
The lower your sales price, typically the mroe effective dayparting can be
Take a Coffee brand selling at $13.
Using AM dayparting can be effective to increase impulse buys when coffee is top of mind
At $13, many will buy directly after seeing an ad
On the other hand:
If you're a high-end furniture brand...
Most shoppers won't buy the same day they see your ad
So trying to daypart is likely ineffective in the overall strategy of increasing awareness
5) Dayparting Directly on Amazon
As of 2023, Amazon allows for modified dayparting
Amazon lets u daypart thru it's "With Schedule Rules" feature
BUT, Amazon's dayparting tool ONLY allwos for 'bid increases'
Not pausing or decreasing bids
6) Dayparting the Right Way
Amazon's tool is not a dayparting solution.
If you're going to do it, you need to be able to:
- Pause at times
- Lower bids
- Increase bids
For this 👉 you need an API tool that many Ad Platforms have full dayparting functionality
Best Tools I've Tried & Know Of:
- Teikametrics
- PPC Entourage (used for years)
- SellerApp
- Intentwise
Before u lock in with any, ensure your plan comes w/ dayparting if thats what u want.
Sometimes the base plans don't