In the next 2 minutes, you can rewrite your title to improve your chances of getting Amazon's Choice or improving your organic ranking.
Amazon's internal AI system is called Amazon Comprehend and it forms the core of the SEO aspect of the Amazon algorithm.
1. You need an Amazon AWS account
2. Go to Amazon Comprehend
3. Enter your listing title in the box
4. You're looking for specific keywords and you want Amazon to have a high confidence score.
This is essentially telling you how Amazon understands your title.
If you want to rank for a keyword, it should show up here.
In this example, we're trying to rank for Prime Brain. How could we improve the title though?
5. Let's rewrite the title to
"Nootropic Brain Supplement for Men | Alternative to Prime Brain | Filled with Lion's Mane, Gingko Bilboa, L Theanine | 180 Count"
and BOOM! You can see how the entities change. This should improve your organic ranking for the keyword "nootropic brain supplement".
In the past, I've seen quick optimizations like this have an immediate impact.
Are you using Amazon Comprehend?