STV Audience Targeting Through SD Campaigns

➡️You can now target audiences who previously viewed your streaming TV ads through views remarketing in SD campaigns.

➡️This is an exciting update that will likely boost both CTR and CVR.

➡️Sponsored TV has already launched single-store page targeting, and when combined with SD views remarketing, it will significantly enhance product performance.

➡️You can potentially double your overall conversion chances by creating a Sponsored TV campaign targeting a single store page dedicated to one product (or using an A+ content-based store page).

➡️Follow this by launching an SD views remarketing campaign targeting Sponsored TV audiences, ideally using a 7, 14, and 30-day lookback window for best results.