I previously posted about how an ASIN-level demographic report can be highly useful for daily optimizations and can aid in setting up dayparting and cross-selling strategies when combined with a Market Basket Analysis report.

We have developed a dashboard for this analysis, which can help you understand your ASIN-level performance for dayparting and other metrics. Using this, you will be able to define your Prime Day strategy tailored to the ASIN level.

You simply need to upload four reports ASIN-level demographic report, Market Basket Analysis report, SP bulksheet, and SP campaign report for hourly data in CSV format. This will provide you with all the insights and recommendations based on your data.

This is part of our Learning Console, which we are offering to TalentHub clients, but we are currently sharing it with everyone as Prime Day is approaching, and this might help streamline your strategy.

If you want to use it, please comment ‘Demography,’ and I will share it with you.