Can a brand have multiple brand stories?

Yes, absolutely!

Who benefits from this?

👉 Large brands with a wide range and different categories.

Why?

👉 To present each product group in a targeted manner without the brand story appearing overloaded.

How does that work in concrete terms?

1️⃣ Create a separate ASIN list for each product group.
2️⃣ Develop specific brand story designs that fit the products in each category exactly.
3️⃣ Upload them and direct traffic in a targeted manner.

The advantage?

✅ More brand stories lead to more visibility and traffic.
✅ More traffic means higher sales.

What do you think about it?
Are you already testing such strategies in your listings?