As I mentioned in my previous post, we recently conducted multiple audits for different brands, and one of the most common problems we identified was multiple ad groups in a single campaign.

Why is this an issue?
When a campaign has multiple ad groups, the allocated budget gets distributed among them. This often results in:
- Budgets being spread too thin, preventing any single ad group from fully utilizing the spend.
- Limited orders and lower sales due to diluted performance.
- Higher inefficiencies in bid optimizations and tracking.

The Solution:
Instead of running multiple ad groups within a campaign, we recommend focusing the budget on a single ad group campaigns with the best-performing keywords and targetings.
This helps:
- Drive more conversions by concentrating spends on high-performing keywords.
- Ensure budget utilization is maximized for scaling efficiently.
- Improve campaign performance by allowing Amazon’s algorithm to optimize for the best results.

This simple yet effective change has helped brands improve their ad efficiency, scale orders, and reduce wasted spend. 🚀

🔍 Want a free audit? The link is in the comment. Kindly fill the form.