📊 Mobile Takes Over in 2024: Is Your Brand Keeping Up?
Just analyzed a CPG brand data on Amazon comparing 2023 to 2024. Here are the key takeaways:
➤ Mobile Dominance: Page views on mobile increased by 8%, now at 72% of total views. Sessions on mobile also up by 7%.
➤ Engagement Win: Page views per session increased for both mobile (+13%) and browser (+10%).
While not all brands see year-over-year increases, mobile consistently shows higher engagement compared to browser.
What does this mean for e-commerce brands?
â– Mobile optimization is no longer optional; it's critical
â– Focus on creating seamless mobile experiences
â– Don't neglect desktop, but prioritize mobile-first strategies
â– Investigate ways to increase engagement on both platforms
🧠What strategies have you found most effective for enhancing the mobile shopping experience?
