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Sep 21, 2024 12:00AM

Low conversion rates may stem from broad category selection. Choosing specific, niche categories reduces competition and improves chances of success. Analyzing multiple categories can help find the optimal placement for products.

Elizabeth Greene | Link to post

🚨 Struggling with Low Conversion Rates?


It Could Be Your Category Selection!

Choosing broad categories like "Household Supplies" might feel right, but you’re up against stiff competition with sky-high conversion rates.

The broader the category, the harder it is to compete.

Go specific.

For example, instead of “Paper and Plastic,” try “Food Storage Bags” if it fits your product.

The more niche you get, the more accurate your benchmarks—and less competition means better chances to shine. 🌟

Tip: Explore multiple categories and dig into the data.

Specific beats broad every time.


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