If you're considering launching your products in European markets, now is the perfect time. Amazon is offering £50,000 in fee credits, applicable to referral and FBA fees, with the offer expiring in December 2025.

This program is exclusively for invited sellers who receive an offer via email, the Seller Benefits page, or Marketplace product guidance. The offer details include the incentive type, amount in local currency, and expiration date.

Incentives apply only to the specified stores or products outlined in the offer. To unlock funds, complete all eligibility steps on time, and funds are deposited directly into your seller account. Unused amounts expire after one year and are non-transferable or redeemable for cash.

Violating the Terms & Conditions or the Amazon Business Services Agreement will void the offer. Amazon reserves the right to modify or cancel incentives and terminate participation at any time.