These 3 things will help your CTR.

And with Canva - it’s super simple.

→ Show actual image.
→ Show actual flavor.
→ Show value prop.

I’ll go ahead and argue with myself on the below example from Nordic Naturals.

“John, it shows the gummy on the label.”
⤷ But is it large enough and outside the bottle to show sizing & take up space on the hero image?

“John, it shows the flavor on the label.”
⤷ But is it a smaller cartoon graphic instead of a large real photo of the actual flavor?

“John, it shows 120 gummies on the label.”
⤷ But do shoppers know how many they are taking per day on the main image to understand if that’s 120 days worth or 30 days worth?”

These things seem small and minor.
⤷ But they have major impact on CTR.

Remember - if your CVR stays the same and you get a higher CTR, you make more money.