Do you feel as if you have enough creative assets to fully maximize your potential with Sponsored Brand ads? Yes or No 👍👎

Over 50% of the brands that I polled during the Amazon Ads webinar yesterday said they don’t have enough assets to take advantage of Sponsored Brands ads on Amazon.

And honestly? I was surprised the number was that high.
Despite all the AI tools at our disposal, half of the attendees still felt unprepared creatively.

Here’s why this matters:
➡️ Amazon’s AI-powered Sponsored Brands Video Generator just got a pretty big update - multi-scene edits, custom adjustments, and more creative control

➡️ You can now:
• Upload a product, generate multiple videos instantly
• Edit specific scenes to match your brand
• Test low-risk (I recommend PPC model first—if it flops, no clicks = no cost)
• Iterate before investing big

🎯 But remember: The creative only amplifies your performance, it doesn’t replace keyword / audience research and optimizations.

If your targeting is terrible, no video will save it.

💡Pro tip: For brands with multiple SKUs—don’t try to use a single generic brand video across everything. Segment your assets. Tailor creative for each product and audience.

You’ll see click-through and conversion rates skyrocket.
I’ll drop some of our test examples in the comments 👇

(Check out Jason (Jay) Richman's post on the new update as well)