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Jun 16, 2025 12:00AM

Half of brands feel unprepared for Sponsored Brands ads. Despite new AI tools for instant video creation and editing, strong targeting still drives results. Tailor creatives per product to improve CTR and conversions.

Destaney Wishon | Link to post

Do you feel as if you have enough creative assets to fully maximize your potential with Sponsored Brand ads? Yes or No 👍👎

Over 50% of the brands that I polled during the Amazon Ads webinar yesterday said they don’t have enough assets to take advantage of Sponsored Brands ads on Amazon.

And honestly? I was surprised the number was that high.
Despite all the AI tools at our disposal, half of the attendees still felt unprepared creatively.

Here’s why this matters:
➡️ Amazon’s AI-powered Sponsored Brands Video Generator just got a pretty big update - multi-scene edits, custom adjustments, and more creative control

➡️ You can now:
• Upload a product, generate multiple videos instantly
• Edit specific scenes to match your brand
• Test low-risk (I recommend PPC model first—if it flops, no clicks = no cost)
• Iterate before investing big

🎯 But remember: The creative only amplifies your performance, it doesn’t replace keyword / audience research and optimizations.

If your targeting is terrible, no video will save it.

💡Pro tip: For brands with multiple SKUs—don’t try to use a single generic brand video across everything. Segment your assets. Tailor creative for each product and audience.

You’ll see click-through and conversion rates skyrocket.
I’ll drop some of our test examples in the comments 👇

(Check out Jason (Jay) Richman's post on the new update as well)

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