Amazon Bullet Point Requirements Update Guide
Below are 16 steps to ensure that your bullet points are aligned with Amazon Requirements.
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16 steps to ensure your bullets points are in good standing with Amazon:
Objective-
To ensure that all bullet points on Amazon listings meet the updated requirements set by Amazon, including restrictions on special characters, emojis, and specific phrases by the August 15th deadline.
Key Steps:
Review Existing Bullet Points: Check all current bullet points on Amazon listings for special characters, emojis, and prohibited phrases such as refund-related guarantees.
Remove Special Characters and Emojis: Eliminate any special characters and emojis from the bullet points.
Avoid Prohibited Phrases: Refrain from using phrases like "refund related guarantees" in the bullet points.
Check for ASIN Numbers: Do not include ASIN numbers, "NA," "not applicable," or any other irrelevant information in the bullet points.
Avoid Prohibitive Phrases: Steer clear of terms like "eco-friendly," "antibacterial," "made from bamboo," etc. Refer to the general listing restrictions for more details.
Ensure Compliance with FTC Guidelines: If making any guarantees, warranties, or claims, refer to the FTC guidelines and ensure compliance.
Limit Bullet Points to Unique Information: Each bullet point should contain unique product information without repetition.
Format Bullet Points: Begin each bullet point with a capital letter, use sentence fragments, avoid end punctuation, and separate phrases with semicolons.
Maintain Character Limit: Keep each bullet point between ten and 255 characters, with around 200 characters being ideal.
Use Clear Language: Write in clear, natural language focusing on product features and benefits rather than marketing stories.
Highlight Customer Needs: Emphasize how the product meets customer needs and solves problems rather than listing facts.
Ensure Data Consistency: Maintain consistency across product variants and avoid referring to other products not included under the same ASIN.
Avoid Duplication: Remove or minimize duplication across attributes like titles, descriptions, and bullet points.
Verify Claims: Only make performance and comparison claims if they are verifiable, and avoid subjective claims without evidence.
Avoid Accolades and Awards Claims: Refrain from making claims about accolades and awards without providing verifiable sources and data.
Avoid Survey Results Claims: Do not mention results of consumer surveys unless supported by a credible source and data.
