85% of CHINESE PRODUCTS DON’T MEET REGULATIONS

A European market inspection recently found that 85–95% of products from Shein, AliExpress, and Temu fail to meet EU product legislation.

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These items often pose significant risks (e.g., choking hazards, overheating electronics, banned substances) and frequently lack an EU-based representative, as required by law.

Dutch regulators are especially concerned about the massive influx of e-commerce parcels from China—over one billion packages per year enter the EU through the Netherlands alone.

Dutch authorities are calling for a joint effort among producers, sellers, shippers, government bodies, and consumers to ensure safety and compliance.

In light of these known issues, Amazon has proactively introduced a new program in the E.U. that allows sellers to help police listings.

Called the Amazon Trusted Expert Network (TEN), it’s an invitation-only program uniting product experts and industry professionals to help identify risky product listings on Amazon (e.g., products that pose safety or compliance issues).

To participate, sellers must create a Compliance Central account using the provided link they receive in an invitation email.

When reporting a problematic listing, sellers are instructed to include:
1. Detailed description of the product and its potential safety/compliance concerns
2. List of products (e.g., URLs or ASINs)
3. Supporting documents (such as lab or research reports)

Amazon says this new program helps maintain a safe and trustworthy shopping environment.