If we want to end knockoffs , we should require any products from china (to start), to:
1. Register as an importer of products and post a minimum of 25k bond against potential future infringements that scales as potential sales increase
2. Have to register and display any product they want to sell online, on a .gov website (similar to patents ) for 90 days. Allowing IP holders to review for infringement
3. Pay 5k per product to cover cost of the above
4. If challenged, like the DMCA, prove they are not infringing. The onus is on them. Not the American company, which today bears all the risk and cost burden to prove a knock off should be deleted from Amazon or wherever
5. Automate the system, so once approved a number is assigned to the product (like patents )
6. Fine any retailer who sells an imported product a lot of money.
7. Consider making the 5k per product fee, and annual fee
8. If the product wasn’t going to sell enough to cover these fees and overhead, it was only there to rip off sales from American Companies

This is how you get China to pay. And how you at least start to protect American companies, from being knocked off.

When I look at investing in companies, if you have any level of dependency on Amazon, its a negative. I would love to have people post what percent of sales in fees from Amazon and Walmart they are experiencing

The numbers I have seen are INSANE AND UNSUSTAINABLE.

That's one of the key reasons why protecting American companies from knock offs is so important.