Shopping directly in ChatGPT?

Rumors are swirling that Shopify & ChatGPT are working on an integration where users can buy directly in-chat.

Once shoppers can ask “best running shoes under $150?” and buy without leaving the conversation, the discovery funnel tilts toward the chat window.
It's an immediate closed loop moment.

Remember how Uber wedged itself between riders and taxi companies?

ChatGPT is about to slide between shoppers and every search bar or marketplace you know.

Why this hits hard -

Gatekeeper shift: ChatGPT ranks SKUs; rich Shopify data wins, thin listings vanish.

Traffic drain: One chat checkout = one less Google click, one less Amazon session, CPCs climb.

Platform tax 2.0: First‑question demand won’t stay free; expect OpenAI tolls.

Data asymmetry: Conversation intent lives with OpenAI; your pixels get crumbs.

Act before you’re yellow‑cabbed.

Some ideas:

Supercharge Shopify feeds - tight titles, complete attributes, real‑time inventory.

Get ready to budget for paid placements inside ChatGPT; attention always attracts tolls.

Own post‑purchase touch-points - email, packaging, loyalty - to pull customers back from the AI middle‑layer.

Get chat‑ready now or watch your discovery moat crack.