Important Ad strategy - Catcall Campaigns

Ever heard of Catcall campaigns? If you’re not running them, you might be missing out on valuable insights and easy wins in your Amazon PPC strategy.
I launched one with the lowest bids possible, and for one weeks nothing. No clicks, no movement. But then, out of nowhere, conversions started generating in at that same low bid.

Why should you run a Catcall campaign?

1. If you have a very huge SKUs list then, It helps you to understand inventory and ineligibility issues that could be blocking impressions.

2. It identifies unexpected converting ASINs that can drive sales at low costs.

3. It ensures your products are actually showing up where they should, giving you better control over your ad placements.

How to make it work?

The trick is to keep your budget & bids low. Ideally you should not spend more than 2% of your total spend. Patience is key because this campaign isn’t about generating massive sales, it’s about discovery and fine tuning your strategy.