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Oct 02, 2024 12:00AM

Campaign structure is crucial for Amazon PPC success. Organize campaigns by product, targeting level, and match type. Use clear naming conventions and limit keywords per campaign for better management and results.

Pratyay Amrit | Link to post

๐— ๐—ฎ๐˜…๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐—ฃ๐—ฃ๐—– ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐—ฆ๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ! ๐Ÿš€

If you're running Amazon ads, how you organize your campaigns can make all the difference. After years of managing campaigns, weโ€™ve learned that a messy campaign structure is often why many sellers struggle to grow.

๐Ÿ” ๐—ช๐—ต๐˜† ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐—ฆ๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€:
A clear structure helps you see where your money is going and whatโ€™s working. In our audits, we often find accounts wasting cash due to poor organization. Get it right, and you can scale your sales effortlessly!

๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—ฎ ๐—พ๐˜‚๐—ถ๐—ฐ๐—ธ ๐—น๐—ผ๐—ผ๐—ธ ๐—ฎ๐˜ ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐—ฃ๐—ฃ๐—– ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€:
1๏ธโƒฃ Separate Campaigns for Each Product: This allows you to manage bids and budgets for each product individually.

2๏ธโƒฃ Different Targeting Levels: Split your campaigns by keyword relevanceโ€”from highly relevant to broader terms. This helps you spend wisely.

3๏ธโƒฃ Match Type Segmentation: Create different campaigns for Broad, Phrase, and Exact match keywords to improve performance.

4๏ธโƒฃ Limit Keywords Per Campaign: Keep 15-20 keywords in each campaign to ensure they all get enough attention.

5๏ธโƒฃ Manage Auto Campaigns: Group similar auto campaigns for better results.

6๏ธโƒฃ Use Portfolios for better Organization: If you have many products, portfolios help you track spending and performance easily.

7๏ธโƒฃ Separate Product and Category Targeting: Keep these targeting types apart to analyze performance better.

8๏ธโƒฃ Branded vs. Non-Branded Keywords: Separate these to understand your brand's performance and customer acquisition costs.

9๏ธโƒฃ Clear Naming Conventions: Use consistent names for your campaigns to make reporting easier.

๐—™๐—ถ๐—ป๐—ฎ๐—น ๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜๐˜€: A solid campaign structure is key to growing your Amazon PPC efforts. By following these tips, you can boost your sales and improve your ACOS and ROAS.

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