๐ ๐ฎ๐
๐ถ๐บ๐ถ๐๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฃ๐ฃ๐ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐ ๐๐ถ๐๐ต ๐ฆ๐บ๐ฎ๐ฟ๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ฆ๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ! ๐
If you're running Amazon ads, how you organize your campaigns can make all the difference. After years of managing campaigns, weโve learned that a messy campaign structure is often why many sellers struggle to grow.
๐ ๐ช๐ต๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ฆ๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐:
A clear structure helps you see where your money is going and whatโs working. In our audits, we often find accounts wasting cash due to poor organization. Get it right, and you can scale your sales effortlessly!
๐๐ฒ๐ฟ๐ฒโ๐ ๐ฎ ๐พ๐๐ถ๐ฐ๐ธ ๐น๐ผ๐ผ๐ธ ๐ฎ๐ ๐ต๐ผ๐ ๐๐ผ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฃ๐ฃ๐ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐ณ๐ผ๐ฟ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐ฟ๐ฒ๐๐๐น๐๐:
1๏ธโฃ Separate Campaigns for Each Product: This allows you to manage bids and budgets for each product individually.
2๏ธโฃ Different Targeting Levels: Split your campaigns by keyword relevanceโfrom highly relevant to broader terms. This helps you spend wisely.
3๏ธโฃ Match Type Segmentation: Create different campaigns for Broad, Phrase, and Exact match keywords to improve performance.
4๏ธโฃ Limit Keywords Per Campaign: Keep 15-20 keywords in each campaign to ensure they all get enough attention.
5๏ธโฃ Manage Auto Campaigns: Group similar auto campaigns for better results.
6๏ธโฃ Use Portfolios for better Organization: If you have many products, portfolios help you track spending and performance easily.
7๏ธโฃ Separate Product and Category Targeting: Keep these targeting types apart to analyze performance better.
8๏ธโฃ Branded vs. Non-Branded Keywords: Separate these to understand your brand's performance and customer acquisition costs.
9๏ธโฃ Clear Naming Conventions: Use consistent names for your campaigns to make reporting easier.
๐๐ถ๐ป๐ฎ๐น ๐ง๐ต๐ผ๐๐ด๐ต๐๐: A solid campaign structure is key to growing your Amazon PPC efforts. By following these tips, you can boost your sales and improve your ACOS and ROAS.