𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗦𝗺𝗮𝗿𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲! 🚀

If you're running Amazon ads, how you organize your campaigns can make all the difference. After years of managing campaigns, we’ve learned that a messy campaign structure is often why many sellers struggle to grow.

🔍 𝗪𝗵𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
A clear structure helps you see where your money is going and what’s working. In our audits, we often find accounts wasting cash due to poor organization. Get it right, and you can scale your sales effortlessly!

𝗛𝗲𝗿𝗲’𝘀 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝗼𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀:
1️⃣ Separate Campaigns for Each Product: This allows you to manage bids and budgets for each product individually.

2️⃣ Different Targeting Levels: Split your campaigns by keyword relevance—from highly relevant to broader terms. This helps you spend wisely.

3️⃣ Match Type Segmentation: Create different campaigns for Broad, Phrase, and Exact match keywords to improve performance.

4️⃣ Limit Keywords Per Campaign: Keep 15-20 keywords in each campaign to ensure they all get enough attention.

5️⃣ Manage Auto Campaigns: Group similar auto campaigns for better results.

6️⃣ Use Portfolios for better Organization: If you have many products, portfolios help you track spending and performance easily.

7️⃣ Separate Product and Category Targeting: Keep these targeting types apart to analyze performance better.

8️⃣ Branded vs. Non-Branded Keywords: Separate these to understand your brand's performance and customer acquisition costs.

9️⃣ Clear Naming Conventions: Use consistent names for your campaigns to make reporting easier.

𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀: A solid campaign structure is key to growing your Amazon PPC efforts. By following these tips, you can boost your sales and improve your ACOS and ROAS.