👉 In this week’s newsletter, we dive into one of the most critical aspects of ad optimization—budget management. A common pitfall many advertisers face is improper budget allocation.

Often, we see accounts with strict account-level or campaign-level limits due to low budgets. While these limits are designed to prevent overspending, they can also hinder performance, e.g. hitting an account-level budget cap pauses all campaigns, even the top performers. Similarly, a campaign-level limit can cause a high-performing campaign to go out of budget (OOB) prematurely.

🔑 What’s the solution? It’s essential to adjust these limits based on performance. Using tools like budget rules, detailed reports, and strategic allocation can make all the difference.

We covered this and more in our upcoming newsletter this Tuesday and in the latest podcast episode. Subscribe to the newsletter if you haven't done so yet for more such insights related to Amazon ads.